REMEMBER WHEN THE OPINIONS of a few magazine editors, top celebrities and learned scientists helped us make our purchasing decisions?
We used to live in a world o
JUST THE OTHER DAY I was down at my local Napa Auto Parts store shopping for an inner primary bearing for my ’66 Shovelhead.
There, a 20-something associate
OH, HOW I LAMENT the failure of powersports retailers to embrace technology in any meaningful way.
There’s strong technogeek blood running through my veins,
ARE WE RELYING TOO MUCH on slick marketing and bountiful displays to attract the V-twin community? Or, is a better recipe for success more about making a personal
Ed Note: We first introduced you to Ask Fairless in November, and results were mixed. One reader threatened to cancel his free subscription to Dealernews. Another
I FIND IT IRONIC when I read a press release announcing that, “Jimmy Smith, VP of Marketing for XYZ Inc., is departing the company after 10 successful years
I REMEMBER A time when there was no Internet. We did everything by hand and it wasn’t so bad. We had dictionaries, calculators and typewriters, and got by j
THE SHOPPING MALL has them hanging every 100 feet. They’re embedded in gas pumps. My bicycle store has two. The local dentist is promoting services on one i
I HAVE VISITED MANY motorcycle shops around the country and often I have the same reaction: Who is running this place? Why would they have dusty, dirty bikes on t
Print is dead.
There's no doubt you've seen or heard this phrase (or some variation thereof) when it comes to newspapers and magazines. All across the cou
TECHNOLOGY IS NOTHING NEW to most service departments. Ninety-five percent of vehicles now have electronic fuel injection and some sort of engine management syste
WHEN TOYOTA WENT SHOPPING for young car buyers for its Scion brand, it took the natural route into the pocketbooks and minds of Generation (Put-a-Letter-Here) &md
Advertising. For some dealers it's easy, and for others it's hard. How much should I spend? Where should I spend it? How much should I pay for the creativ
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
