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Dealernews Digital Edition
The Learning Experience
Dealer Expo Updates
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
UTVs: Product breadth = market strength
Exhibitors present tech-savvy goods for 2013
Dealer Expo: Lots of options for riding and driving
Free beer is great, but it won't keep you in business
"YOU GUYS GOT FREE BEER IN THERE?" I was asked this question by a dealer while standing outside the door to a training seminar. My reply was, &ldq
The business of 'Likeonomics'
REMEMBER WHEN THE OPINIONS of a few magazine editors, top celebrities and learned scientists helped us make our purchasing decisions? We used to live in a world o
The Web is a worldwide resource for the parts counter
JUST THE OTHER DAY I was down at my local Napa Auto Parts store shopping for an inner primary bearing for my ’66 Shovelhead. There, a 20-something associate
It's time to 'like' technology
OH, HOW I LAMENT the failure of powersports retailers to embrace technology in any meaningful way. There’s strong technogeek blood running through my veins,
Do your customers want marketing, or a personal connection?
ARE WE RELYING TOO MUCH on slick marketing and bountiful displays to attract the V-twin community? Or, is a better recipe for success more about making a personal
Ask Fairless: Justifying shows, and why you need to work harder
Ed Note: We first introduced you to Ask Fairless in November, and results were mixed. One reader threatened to cancel his free subscription to Dealernews. Another
Proposed Vermont ATV Rule
Smart? Or just fortunate?
I FIND IT IRONIC when I read a press release announcing that, “Jimmy Smith, VP of Marketing for XYZ Inc., is departing the company after 10 successful years
The Internet: Good for More Than Just Porn
I REMEMBER A time when there was no Internet. We did everything by hand and it wasn’t so bad. We had dictionaries, calculators and typewriters, and got by j
Grow, Or They Might Go: Keeping Your Employees
THERE'S NO NEED to talk about the economy; it would just depress you. Instead, let’s think about the results of “hunkering down” on service
Digital Ads: The Newest Member of Your Sales Staff?
THE SHOPPING MALL has them hanging every 100 feet. They’re embedded in gas pumps. My bicycle store has two. The local dentist is promoting services on one i
Credit crunch may hurt dealers in 2010
IF YOU'RE WAITING eagerly for 2010 to bring your business a boost, I've got some disappointing news for you. There isn't going to be a big industry tu
Hey, you: Ever hear of merchandising?
I HAVE VISITED MANY motorcycle shops around the country and often I have the same reaction: Who is running this place? Why would they have dusty, dirty bikes on t
How do you want your Dealernews?
Print is dead. There's no doubt you've seen or heard this phrase (or some variation thereof) when it comes to newspapers and magazines. All across the cou
Beef up your Service dept's online presence
TECHNOLOGY IS NOTHING NEW to most service departments. Ninety-five percent of vehicles now have electronic fuel injection and some sort of engine management syste
Clones are for sheep
THERE HAS BEEN a lot of talk about "the state of the industry" and the down times we are experiencing. Well, I'm here to tell ya things are looking
Would you like pipes with that?
WHEN TOYOTA WENT SHOPPING for young car buyers for its Scion brand, it took the natural route into the pocketbooks and minds of Generation (Put-a-Letter-Here) &md
Good vibes at 2007 Indy, Cincy
I saw several things at the 2007 Dealer Expo and V-Twin Expo that left me pleasantly surprised — it's a departure of sorts for me.
Need marketing help?
Advertising. For some dealers it's easy, and for others it's hard. How much should I spend? Where should I spend it? How much should I pay for the creativ
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Crashed? Need help? There's an app for that
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
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