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Women are 14 percent of the US riding population
New Backcountry Discovery Routes membership program has new perks
Powerlily invites women entrepreneurs to bloom with mentors
MSF safety contract is designed to start new rider conversation
MIC introduces used motorcycle buying/selling guide
The difference between a rut...and a grave
IT'S MARCH ... can you believe it? They say time flies when you’re having fun. If that’s true, then I must be having a blast!
Why good follow-up calls can generate repeat business
J.D. POWER and Associates surveys new motorcycle buyers to collect data that measures owner satisfaction with the buying experience.
Jesus, Charles Manson, and mean women
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are surviving OK down here in Dallas.
Race involvement: A delicate balance for dealers
DEALERNEWS IS THE VOICE of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit.
Customers will still pay for three things — do you provide them?
WE ARE SPOILED. We won’t pay for what we already know. We won’t go two minutes out of our way to come see you. We’ve become a razor-edged crew o
We say 'thank you' to February and look forward to fall '14
IF YOU'RE READING this, then it means that the Mayan prediction of the end of the world on Dec. 21, 2012, didn’t take place and we’ve got at least
Treat customers like you treat co-workers, and vice versa
A PARTS PROFESSIONAL had told me about a situation he recently had with his service advisor.
How to play the motorcycle business game, and win
DO YOU CONSIDER the recession over? During the last four years, our industry downsized from approximately 7,500 franchised dealers to just over 4,000. That’
Mid-America auction: Triumphs up, race bikes fluctuate
THE 22ND ANNUAL Mid-America three-day auction was held Jan. 10-12 in Las Vegas. In contrast to last year’s event, when two auctions were held simultaneously
Move on, and start directing your future
WERE YOU SURPRISED that Obama was re-elected? I wasn’t. I can do the math. According to IRS Tax Data in 2010: 50 percent of the U.S. population pays a
MMI's DSO fine-tunes graduates, and dealers who hire them
THE FIRST COMPLAINT I heard about an MMI graduate was in 1978. I was working at a Honda dealership in Phoenix, Ariz., when a Motorcycle Mechanics Institute gradua
Sugar Bear springers, old scoots and purple paint
DEAR GRANDMA and GRANDPA, I hope y’all are living large up there in Heaven. I’m sorry it’s been so long since my last letter. Hey Grandpa, are t
Denis Manning tackles SB435 issue head-on
PROBLEMS. We've all got them. They come in various shapes, sizes and times. How we deal with them is a reflection of our intelligence, drive, and sense of res
A trip to Indy might be just what you need
I'M SO SICK of writing. It’s mid-December as I write this, we’re on deadline with this issue, and I’ve lost my muse. I’d rather be out
California enacts an un-sound exhaust law
IN 2010, one of California Gov. Arnold Schwarzenegger’s final acts was to sign SB435, the Motorcycle Anti-Tampering Act. This law gives police the authority
Power in numbers at Dealer Expo
LEARN …ENGAGE…CONNECT. Three little words that have a big impact on whether you’re going to be in business this time next year. LEARN. Running
Promoting motorcycles as transportation? Maybe not
I RETURNED FROM visiting the Chinese Motorcycle Trade Show (CIMA) on a Friday. The following Wednesday I attended the MIC’s 14th Annual “Inroads to th
It's halftime now, so what needs to change?
HAVE YOU EVER coached an athletic team? Did you realize that it’s not about you but, rather, that it’s all about the team? Now take that example and o
Life is good on the Drag Specialties Lone Star Run
THIS MUST BE my lucky year, because Dealernews handed me the assignment of covering the Drag Specialties Lone Star Run held the first week of November. Base camp
Can hard work kill you?
DEAR GRANDMA AND GRANDPA, I hope Heaven is treating y’all good. I’m sorry it’s been so long since my last letter. We have been really busy here
Six steps to fuel holiday sales at your dealership
WHAT'S YOUR DEALERSHIP doing to capture the attention of holiday shoppers this season? Did you know your customers expect you to market to them? In fact, if y
MMT-2 should be on every tech's shelf
MODERN MOTORCYCLE TECHNOLOGY, 2nd Edition is a 518-page textbook released last spring that covers just about all things technical and/or electrical in the world o
Winter to-do: Floor work, big rebuilds, and getting rid of 'that one guy'
IT IS NOVEMBER, and that means it’s transformation time; time to transform your Service department by taking advantage of the slow winter months to revise p
Job openings, continuing education — and the future of the powersports industry
I RECENTLY HAD A conversation with Jan Plessner. You may know her from Kawasaki, where she spent many years heading up the OEM’s marketing efforts. Plessner
Training your staff is easier (and cheaper) than you think
AS A CUSTOMER in your store, I am a prima donna. I am the guy with the wallet, and I want special treatment. When properly trained customer service and salespeopl
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