Columnists

DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are surviving OK down here in Dallas.
Rick  Fairless
DEALERNEWS IS THE VOICE of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit.
Mary  Green  Slepicka
IT'S MARCH ... can you believe it? They say time flies when you’re having fun. If that’s true, then I must be having a blast!
Tory  Hornsby
J.D. POWER and Associates surveys new motorcycle buyers to collect data that measures owner satisfaction with the buying experience.
Dave  Koshollek
DO YOU CONSIDER the recession over? During the last four years, our industry downsized from approximately 7,500 franchised dealers to just over 4,000. That’
Rod  Stuckey
WE ARE SPOILED. We won’t pay for what we already know. We won’t go two minutes out of our way to come see you. We’ve become a razor-edged crew o
Eric  Anderson
IF YOU'RE READING this, then it means that the Mayan prediction of the end of the world on Dec. 21, 2012, didn’t take place and we’ve got at least
Mike  Vaughan
A PARTS PROFESSIONAL had told me about a situation he recently had with his service advisor.
Dave  Koshollek
THE 22ND ANNUAL Mid-America three-day auction was held Jan. 10-12 in Las Vegas. In contrast to last year’s event, when two auctions were held simultaneously
Mike  Vaughan
WERE YOU SURPRISED that Obama was re-elected? I wasn’t. I can do the math. According to IRS Tax Data in 2010: 50 percent of the U.S. population pays a
Tory  Hornsby
THE FIRST COMPLAINT I heard about an MMI graduate was in 1978. I was working at a Honda dealership in Phoenix, Ariz., when a Motorcycle Mechanics Institute gradua
Dave  Koshollek
DEAR GRANDMA and GRANDPA, I hope y’all are living large up there in Heaven. I’m sorry it’s been so long since my last letter. Hey Grandpa, are t
Rick  Fairless
I'M SO SICK of writing. It’s mid-December as I write this, we’re on deadline with this issue, and I’ve lost my muse. I’d rather be out
Mary  Green  Slepicka
PROBLEMS. We've all got them. They come in various shapes, sizes and times. How we deal with them is a reflection of our intelligence, drive, and sense of res
Mike  Vaughan
IN 2010, one of California Gov. Arnold Schwarzenegger’s final acts was to sign SB435, the Motorcycle Anti-Tampering Act. This law gives police the authority
Mike  Vaughan
HAVE YOU EVER coached an athletic team? Did you realize that it’s not about you but, rather, that it’s all about the team? Now take that example and o
Eric  Anderson
LEARN …ENGAGE…CONNECT. Three little words that have a big impact on whether you’re going to be in business this time next year. LEARN. Running
Mary  Green  Slepicka
I RETURNED FROM visiting the Chinese Motorcycle Trade Show (CIMA) on a Friday. The following Wednesday I attended the MIC’s 14th Annual “Inroads to th
Mike  Vaughan
THIS MUST BE my lucky year, because Dealernews handed me the assignment of covering the Drag Specialties Lone Star Run held the first week of November. Base camp
Dave  Koshollek
DEAR GRANDMA AND GRANDPA, I hope Heaven is treating y’all good. I’m sorry it’s been so long since my last letter. We have been really busy here
Rick  Fairless
AS A CUSTOMER in your store, I am a prima donna. I am the guy with the wallet, and I want special treatment. When properly trained customer service and salespeopl
Eric  Anderson
WHAT'S YOUR DEALERSHIP doing to capture the attention of holiday shoppers this season? Did you know your customers expect you to market to them? In fact, if y
Rod  Stuckey
MODERN MOTORCYCLE TECHNOLOGY, 2nd Edition is a 518-page textbook released last spring that covers just about all things technical and/or electrical in the world o
Dave  Koshollek
IT IS NOVEMBER, and that means it’s transformation time; time to transform your Service department by taking advantage of the slow winter months to revise p
Dave  Koshollek
I RECENTLY HAD A conversation with Jan Plessner. You may know her from Kawasaki, where she spent many years heading up the OEM’s marketing efforts. Plessner
Mary  Green  Slepicka