Columnists

  U.S. remains 'strategically important' to Chinese manufacturers, as Lifan executives tell Mike Vaughan it must have a U.S. presence to be successfu
Mike  Vaughan
Editor's Note: Contributing editor Mike Vaughan is in China covering the 2013 CIMA exposition. Watch for his daily dispatches on new product and exhibitor new
Mike  Vaughan
Editor's Note: Contributing editor Mike Vaughan is in China covering the 2013 CIMA exposition. Watch for his daily dispatches on new product and exhibitor new
Mike  Vaughan
Editor's Note: Contributing editor Mike Vaughan is in China covering the 2013 CIMA exposition. Watch for his daily dispatches on new product and exhibitor new
Mike  Vaughan
A COUPLE OF WEEKS ago I received an email from a metric dealer who said the Top 100 competition is “absolutely worthless without having a component that mak
Mary  Green  Slepicka
I RECENTLY WAS asked by a dealer in the Midwest what I would do if I were running his dealership. Because that’s such a loaded question, and it’s diff
Tory  Hornsby
AS AMAZING AS the development in motorcycles has been, perhaps the changes in riding gear have been even more so. When I began my riding career in earnest back in
Mike  Vaughan
I WAS REMINDED last week that there are some things we just shouldn’t say — unless we don’t mind pissing off customers and driving business away
Dave  Koshollek
KAWASAKI IN MID-SEPTEMBER took a giant leap forward by rolling out the new Ninja 300 and the ZX-6R in a high-profile, day long “Takeover” of New York&
Mary  Green  Slepicka
IT'S BEEN A LONG, ROUGH ROAD through this stinking recession, and you know what? We’ve all suffered. All of us, including the poor working stiffs in par
Dave  Koshollek
YOUR AVERAGE 20-YEAR-OLD is not going to walk into your dealership and plunk down two hundred bucks for a motorcycle jacket. There. I said it. The motorcycle indu
Mary  Green  Slepicka
THE ANSWER TO THE question, "why should I do business with you" is the foundation for your marketing message. And your message is called your Unique Sel
Rod  Stuckey
Dear Grandma and Grandpa, I’ve always wondered, when you get to Heaven, are all your aches and pains gone? How old are people up there? Is everybody, like,
Rick  Fairless
THERE ARE FEWER Chinese motorcycles on the global market these days. Domestic and export sales of Chinese-manufactured motorcycles dropped dramatically during the
Mike  Vaughan
YOU ARE FREAKIN' CRAZY! Yes, you! And it’s probably your own damned fault. Every day there is more to do and fewer resources with which to do it, right?
Eric  Anderson
I'VE TRAINED SALESPEOPLE across the country, and most of them at first sight seem to be doing what it takes to sell more units and make more money. However, i
Tory  Hornsby
I LOVE ATV RIDING. Love, love, love it. I don’t care whether it’s a Honda or a Yamaha or a KYMCO. And even though I am 30 (okay, 35) years past qualif
Mary  Green  Slepicka
FORTY YEARS AGO THIS MONTH, with a B.A. degree clutched in my hot, sweaty hands, I landed my first post-college job. By a quirk of fate it was with a little compa
Mike  Vaughan
MY MAY 2012 COLUMN focused on strategies you can use to retain more Parts and Service earnings by reducing risky behaviors. One was to reduce risks associated wit
Dave  Koshollek
IF JAMES BROWN was the hardest working man in show business, another "South Carolinian,” KYMCO USA, has to be one of the hardest working companies in t
Mike  Vaughan
THIS IS AN UNSCIENTIFIC OBSERVATION, but it looks as if retail has turned the corner. At this time last year, our editors were posting online several stories a mo
Mary  Green  Slepicka
DEAR GRANDMA AND GRANDPA, I hope y’all are doing good up there in Heaven. We are doing swell here in Dallas, which is as close to Heaven as I’ll get
Rick  Fairless
TWO POPULAR TRENDS in the vintage business involve pulling crusty old bikes from the brink of despair to resurrect them into cool café or bobber machines.
Dave  Koshollek
THERE ARE 3.6 motorcycles in use for every 100 people living in the U.S. This exploits the importance of targeted marketing. It also illustrates that when you mar
Rod  Stuckey
TRIKES HAVE BEEN AROUND for a long time. When they debuted back in the early 1900s, they were destined for primarily commercial purposes, used to transport items
Dave  Koshollek