Consumer News

American IronHorse has temporarily halted production and laid off employees in an attempt prevent dealers from being overloaded with bikes and stave off overprodu
Harley-Davidson will roll into the Ocean Center Arena in style next month for Daytona Bike Week 2008. From the latest bikes and accessories to music and enterta
Japan's Yamaha Motor Co., Ltd. says net sales for its year ended December 31, 2007, totaled ¥1.756 trillion ($16.43 billion), up 11 percent from sales of ¥
Global demand for motorcycles is forecast to advance 6 percent annually to 59 million units in 2011, according to a new study from The Freedonia Group, Inc., a Cl
Dealers seeking a way to introduce customers to ATVs may want to look into obtaining "Ride Safe, Ride Smart" a nine-minute DVD offering a look at how to get a pro