The Association of European Motorcycle Manufacturers (ACEM) has launched a Europe-wide awareness campaign promoting the use of synthetic oil for powered two-wheel
IMZ-Ural Group, Inc., the Washington-state-based corporation and owner of the Ural motorcycle sidecar brand, has retained Hardcard Holdings, LLC to consult and in
S&S Cycle is claiming a new land speed record set at Bonneville in September. Using an S&S SB100 in a 1999 Buell X1 chassis, Jeff Bailey made runs that av
Elvis Presley Enterprises, Inc. is auctioning the last bike in the "Elvis Presley 30th Anniversary Signature Motorcycle Collection," for charity on eBay From Dec.
Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd. have established Yamaha Motor Middle Europe B.V. (YMME), a new, joint venture intended to oversee Yamaha sales a
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling