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The Learning Experience
Dealer Expo Updates
Here's the plan for Dealer Expo 2014
Why every dealer should enter the Top 100 competition
Formula for success: Measure twice, cut once
Time and money: Are we using them wisely?
A special meet-and-greet in Chicago
Dealernews - April 01, 2013
Bona fide riders at San Diego's North County
ONE GOOD MEASURE of a dealership is to survey exactly how many of its employees actually get out and ride. There will always be at least a handful; but a majority
Dealer LAB: Best January in four years
DESTINATION POWERSPORTS charged out of the gates for 2013 with a record performance in January. It was the best first-month performance since Shenk and his partne
Crowdsourcing next year's Dealer Expo
THE 48TH ANNUAL Dealer Expo has come and gone. How’ve you been? Sales doing OK?
How are your dating skills?
COURTING CUSTOMERS is almost like courting a mate. I claim they’re identical, except the attraction to the opposite sex and procreation is even stronger tha
Industry must integrate data across platforms
YEARS AGO a dealer friend shared his perspective on digital marketing by asking me, “Why would I spend my budget on anything other than Google AdWords? It&r
Dealer Expo 2013: Wrap-up
Dealer Expo: That's a wrap!
DEBUTS RANGED FROM the radical to the restrained at the 2013 Dealer Expo, but everyone agrees: product designers have been hard at work, and aftermarket sales wil
UTVs: Product breadth = market strength
YOU ONLY HAVE to look at what’s happening in the aftermarket to get a good idea of what types of units are selling. At Dealer Expo, the large number of comp
Make way for three-wheelers
TRIKES HELD CENTER STAGE at Dealer Expo, with a handful of the main manufacturers sitting smack in the middle of the Indiana Convention Center. And in talking wit
Dealer Expo: Lots of options for riding and driving
IN THE FEBRUARY ISSUE we previewed the variety of vehicles to be seen at Dealer Expo. We reported on: • Christini’s new 450 Enduro an
A soft-baggage BOOM for hard-charging adventure riders
UP UNTIL RECENTLY it seemed luggage options for the adventure bike market trended toward big beefy boxes — large aluminum or plastic cases that made a KTM o
Exhibitors present tech-savvy goods for 2013
ANOTHER DEALER EXPO IS IN THE BOOKS. Finally, the industry is starting to see some upward potential again. Plus signs have begun to appear in front of many OEMs
A big year for new helmet designs
EVERY YEAR AT Dealer Expo, at least one helmet company wows everyone (or tries to) with a radical new design or technology.
Rider communication systems adding features to broaden appeal
MOTORCYCLES CARRY the stigma of being dangerous, but nothing sounded more dangerous at Dealer Expo than a communication system representative explaining how you c
How to make the WRONG impression
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Dealer Expo reflects the industry it serves
IF YOU DIDN'T go to Dealer Expo in February, you missed a pretty good show.
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You call it 'fly-over country,' but I call it home
In the last six months I have heard people refer to the geographical area between New York and California collectively as “the fly-over states.” Now,
DealerLAB: 2013 earnings up 76 percent but ...
... December move takes time away from sales PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports dealership finished the year ended Dec. 31, 201
Dyno discipline: 10 tips for consistent results
Obtaining consistent dynamometer test results requires disciplined actions when setting up the vehicle and performing the tests themselves.
How to grow your herd (and keep the fence intact)
MANY FACTORS contribute to a dealership’s ability to achieve continual growth year after year, but one of the biggest and most influential components is the
A love letter to the custom bike industry
Dear Custom Motorcycle Industry, I’m writing you today out of much love and respect.
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