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Dealernews - April 01, 2013
Bona fide riders at San Diego's North County
ONE GOOD MEASURE of a dealership is to survey exactly how many of its employees actually get out and ride. There will always be at least a handful; but a majority
Dealer LAB: Best January in four years
DESTINATION POWERSPORTS charged out of the gates for 2013 with a record performance in January. It was the best first-month performance since Shenk and his partne
Crowdsourcing next year's Dealer Expo
THE 48TH ANNUAL Dealer Expo has come and gone. How’ve you been? Sales doing OK?
How are your dating skills?
COURTING CUSTOMERS is almost like courting a mate. I claim they’re identical, except the attraction to the opposite sex and procreation is even stronger tha
Industry must integrate data across platforms
YEARS AGO a dealer friend shared his perspective on digital marketing by asking me, “Why would I spend my budget on anything other than Google AdWords? It&r
Dealer Expo 2013: Wrap-up
Dealer Expo: That's a wrap!
DEBUTS RANGED FROM the radical to the restrained at the 2013 Dealer Expo, but everyone agrees: product designers have been hard at work, and aftermarket sales wil
UTVs: Product breadth = market strength
YOU ONLY HAVE to look at what’s happening in the aftermarket to get a good idea of what types of units are selling. At Dealer Expo, the large number of comp
Make way for three-wheelers
TRIKES HELD CENTER STAGE at Dealer Expo, with a handful of the main manufacturers sitting smack in the middle of the Indiana Convention Center. And in talking wit
Dealer Expo: Lots of options for riding and driving
IN THE FEBRUARY ISSUE we previewed the variety of vehicles to be seen at Dealer Expo. We reported on: • Christini’s new 450 Enduro an
A soft-baggage BOOM for hard-charging adventure riders
UP UNTIL RECENTLY it seemed luggage options for the adventure bike market trended toward big beefy boxes — large aluminum or plastic cases that made a KTM o
Exhibitors present tech-savvy goods for 2013
ANOTHER DEALER EXPO IS IN THE BOOKS. Finally, the industry is starting to see some upward potential again. Plus signs have begun to appear in front of many OEMs
A big year for new helmet designs
EVERY YEAR AT Dealer Expo, at least one helmet company wows everyone (or tries to) with a radical new design or technology.
Rider communication systems adding features to broaden appeal
MOTORCYCLES CARRY the stigma of being dangerous, but nothing sounded more dangerous at Dealer Expo than a communication system representative explaining how you c
How to make the WRONG impression
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Dealer Expo reflects the industry it serves
IF YOU DIDN'T go to Dealer Expo in February, you missed a pretty good show.
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Choppers, golf and Mr. Google
Dear Grandma and Grandpa, I hope ya'll are doing well up there in Heaven. We are swell here in Dallas. Things are really busy here at Strokers Dallas and through
Welcome to The Objection Matrix
WE MAY NOT LIKE to admit it, but sales objections are a normal and necessary part of the sales process and there’s no need to run from them. In fact, objections
Tips to help manage the spring service rush
NOW THAT SPRING has sprung, service advisors should be enjoying the business they wished for all winter. But be mindful that the spring rush of business doesn't l
What's your religion? Retain customers, or get new ones?
EVERY dealer principal has a business and marketing “religion” about their dealership—a set of philosophies, theories, and opinions they have developed into
MV Agusta's Jim McKenna: Dealer access to capital is key
UNLESS YOU OWN or work for a Euro OE, it’s unlikely that you’ve ever heard of Jim McKenna. Jim was recently appointed as National Sales and Network Developmen
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