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Dealernews - February 01, 2008
Dealerships Deserve A Promotion
P.T. BARNUM once famously said, "Without promotion, something terrible happens — nothing." The folks at Mike's Cycle World must have been lis
From the Editors
Ain't No Man's World
If there's one constant that runs through the powersports world, it's that things are a bit testosterone-heavy. From motorcycle imagery right down to th
AMA Closes Brea Office
The AMA has placed its external communications functions with an outside consultant. Pete terHorst and his firm, SymPoint Communications, will be directing PR for
Yamaha Eyes Aftermarket Hole Shot
Over the next two years, Yamaha and its cruiser brand Star Motorcycles will double the number of aftermarket products they offer to consumers. The OEM joins Ducat
BRP and Piaggio are trying to sell consumers on the benefits of having two wheels in the front and a single drive wheel in the rear. But they're only two of
Ducati's 10 Percent Goal
Ducati Motor Holding SpA wants to strengthen its position in the international premium sportbike segment through a number of initiatives revealed after the compan
Triumph Dealer Opens in Spokane
Best wishes to Bob Ellis, who last month opened Empire Cycle & Powersports in Spokane Valley, Wash., after doing a $100K remodel of a 16,000 sq. ft. former us
Vehicle Margins Take A Hit
For about 350 dealerships across the country, profit margins on motorcycles aren't what they used to be. RPM Group reports that vehicle margins for its netwo
NCMDA Heads to Dallas
The National Council of Motorcycle Dealer Associations — an organization designed to cross-promote the activities of state dealer groups — will hold i
Dealernews Special Report
Should Dealers Sell Internationally?
Because of the Internet, more dealerships than ever are selling to customers in other countries. The strong euro makes European Union sales especially attractive.
Canadian Customers Migrating South
SHOULD OEMS ADJUST PRICES when they sell products across the border to reflect short-term changes in currency exchange rates? It's
Currency Problem? What Currency Problem?
ALL BALLS RACING "We enjoyed very good international growth this year," says Kevin Kraft, partner in All Balls Racing. "The weak dollar presents
Things Are Tough All Over (the World)
THE EURO'S STRENGTH VERSUS THE DOLLAR is raising the prices of many of the products sourced from the European Union. Dealernews talked with a number of Europ
The Price is Right?
PRICES GO UP; nothing new there. As the general economy experiences inflation, so does the powersports industry. In the past couple of y
Do They 'Get It?'
EVERY ASSOCIATE IN YOUR DEALERSHIP has a specific, assigned role, right? From the parts counter person to the service advisor, from your business manager to your
No More Discounts
IN LATE DECEMBER the dealership I'd been mentoring had its launch meeting for 2008 (BTW: I hope you had yours already?) The theme of the meeting was "En
Ring That Register
IT'S ALL ABOUT THE BOTTOM LINE numbers, of course. So, tell me what you think of this: A direct mail/telemarketing campaign costing $5,000 to contact 1,500 c
Who Are the High Bidders Today?
Don J. Brown
NOTHING DRIVES DOWN PRICES of a product more substantially than a large number of used versions. Can you think of a powersports product that fits this bill? It su
You're Not That Good
EDITOR'S NOTE: Each fall for the last 10 years, J.D. Power and Associates has surveyed new-motorcycle owners to determine their satisfaction with their motor
Nationwide Vouches for Repair Shops
Imagine an insurance company that points customers in your direction, guarantees your work for life, and approves most of your collision repairs using an online s
Lesson in Recruiting
Euro Motorsports, Scottsdale, Ariz., has opened what owners call a "one-stop tuning center" for all makes and models of motorcycles. "Need an oil c
Ridley Gives 37-Month Warranty
Oklahoma-based Ridley Motorcycle Co. is offering a "2 Year Plus" warranty for its 2008 automatic motorcycles. The program offers a 25-month standard war
Don't Take It Out On The Customer
NO RACER BACKS OFF ON THE LAST LAP, right? Then why do so service departments start strong but finish weak when repairs go longer than expected? I had such an e
I'VE INTRODUCED THE IDEA of social networking on the Internet and have given you a brief overview of what social networking is all about and how it can play
The Power of Publicity
The rapid pace of the world today means it's even more important to be remembered by your customers. "Every month hundreds of thousands of new companies
This Month's Lesson: Matchmaking
DEALERNEWS' "retail doctor," Jennifer Robison, takes so-so wall and floor displays and makes them eye-cathcing, giving them a mission. Before
Excuses to Celebrate
TAKE NOTICE OF OTHER RETAILERS during the 2008 calendar year. Every month proclaims a holiday, small or large, and many stores will take advantage of each holiday
The Retail Doctor's Visual Merchandising Checklist
√ Does your storefront make a simple, yet powerful statement? A quick glance should tell you what the merchandise is about, what type of merchandise you car
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Crashed? Need help? There's an app for that
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
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