Dealernews - February 01, 2008

Cover Story
David Kopf
P.T. BARNUM once famously said, "Without promotion, something terrible happens — nothing." The folks at Mike's Cycle World must have been lis
From the Editors
Dennis Johnson
If there's one constant that runs through the powersports world, it's that things are a bit testosterone-heavy. From motorcycle imagery right down to th
Speed Read
The AMA has placed its external communications functions with an outside consultant. Pete terHorst and his firm, SymPoint Communications, will be directing PR for
Dennis Johnson
Over the next two years, Yamaha and its cruiser brand Star Motorcycles will double the number of aftermarket products they offer to consumers. The OEM joins Ducat
Guido Ebert
BRP and Piaggio are trying to sell consumers on the benefits of having two wheels in the front and a single drive wheel in the rear. But they're only two of
Guido Ebert
Ducati Motor Holding SpA wants to strengthen its position in the international premium sportbike segment through a number of initiatives revealed after the compan
Best wishes to Bob Ellis, who last month opened Empire Cycle & Powersports in Spokane Valley, Wash., after doing a $100K remodel of a 16,000 sq. ft. former us
Arlo Redwine
For about 350 dealerships across the country, profit margins on motorcycles aren't what they used to be. RPM Group reports that vehicle margins for its netwo
Guido Ebert
The National Council of Motorcycle Dealer Associations — an organization designed to cross-promote the activities of state dealer groups — will hold i
Dealernews Special Report
Because of the Internet, more dealerships than ever are selling to customers in other countries. The strong euro makes European Union sales especially attractive.
SHOULD OEMS ADJUST PRICES when they sell products across the border to reflect short-term changes in currency exchange rates? It's
ALL BALLS RACING "We enjoyed very good international growth this year," says Kevin Kraft, partner in All Balls Racing. "The weak dollar presents
THE EURO'S STRENGTH VERSUS THE DOLLAR is raising the prices of many of the products sourced from the European Union. Dealernews talked with a number of Europ
PRICES GO UP; nothing new there. As the general economy experiences inflation, so does the powersports industry. In the past couple of y
Management
Clark Vitulli
EVERY ASSOCIATE IN YOUR DEALERSHIP has a specific, assigned role, right? From the parts counter person to the service advisor, from your business manager to your
Sales
Steve Zarwell
IN LATE DECEMBER the dealership I'd been mentoring had its launch meeting for 2008 (BTW: I hope you had yours already?) The theme of the meeting was "En
Joe Delmont
IT'S ALL ABOUT THE BOTTOM LINE numbers, of course. So, tell me what you think of this: A direct mail/telemarketing campaign costing $5,000 to contact 1,500 c
Don J. Brown
NOTHING DRIVES DOWN PRICES of a product more substantially than a large number of used versions. Can you think of a powersports product that fits this bill? It su
Joe Delmont
EDITOR'S NOTE: Each fall for the last 10 years, J.D. Power and Associates has surveyed new-motorcycle owners to determine their satisfaction with their motor
Service
Arlo Redwine
Imagine an insurance company that points customers in your direction, guarantees your work for life, and approves most of your collision repairs using an online s
Euro Motorsports, Scottsdale, Ariz., has opened what owners call a "one-stop tuning center" for all makes and models of motorcycles. "Need an oil c
Oklahoma-based Ridley Motorcycle Co. is offering a "2 Year Plus" warranty for its 2008 automatic motorcycles. The program offers a 25-month standard war
Dave Koshollek
NO RACER BACKS OFF ON THE LAST LAP, right? Then why do so service departments start strong but finish weak when repairs go longer than expected? I had such an e
Marketing
Todd Shafer
I'VE INTRODUCED THE IDEA of social networking on the Internet and have given you a brief overview of what social networking is all about and how it can play
The rapid pace of the world today means it's even more important to be remembered by your customers. "Every month hundreds of thousands of new companies
Display
Jennifer Robison
DEALERNEWS' "retail doctor," Jennifer Robison, takes so-so wall and floor displays and makes them eye-cathcing, giving them a mission. Before
Christy Michaud
TAKE NOTICE OF OTHER RETAILERS during the 2008 calendar year. Every month proclaims a holiday, small or large, and many stores will take advantage of each holiday
Jennifer Robison
√ Does your storefront make a simple, yet powerful statement? A quick glance should tell you what the merchandise is about, what type of merchandise you car