Dealernews - February 01, 2009

Cover Story
Dennis Johnson
O'Fallon Illinois powersports dealer Harley-Davidson U.S. Green Building Council outdoor sports niche marketing green certification alternati
From the Editors
Arlo Redwine
economy green energy green initiatives alternative energy store fixtures I attended my first Dealer Expo in 2002. The country was coming off a
Special Report: Going Green
Dennis Johnson
economy business tips best practices green building alternative energy business efficiency solar energy Jay Leno is about as well known
Dennis Johnson
economy business tips best practices green building alternative energy business efficiency solar power wind power Let us now say that
Arlo Redwine
economy business tips best practices green building alternative energy business efficiency recycling Do you recycle your waste oil? Furn
Arlo Redwine
economy business tips best practices green building alternative energy business efficiency geothermal energy Think of all the land surro
Dennis Johnson
economy business tips best practices green building alternative energy business efficiency geothermal energy When Jay Caldwell and his dad
economy business tips best practices green building alternative energy business efficiency geothermal energy U.S. Green Building Co
Management
Clark Vitulli
business plan weathering bad economy credit crunch economy layoffs staff reduction By the time you read this, a new BCS Bowl champ will ha
Eric Anderson
recession economy lean business trends future "But in this world nothing can be said to be certain, except death and taxes," are B
Rick Fairless
motorcycle sales display co-located business destination business Everyone asks me why I decided to open up a motorcycle dealership combined w
Mike Vaughan
motorcycle safety service dealer identity brand identity selling points Advertising. Everyone is subject to it. I read somewhere that t
Joe Delmont
China chinese industry exports imports foreign markets economy EDITOR'S NOTE: Joe Delmont spent nearly four weeks late last year
Sales
Don J. Brown
Harley-Davidson motorcycle dealer sales decline Harley-Davidson Financial Services corporate financials corporate debt But things weren'
Service
Dave Koshollek
motorcycle repair motorcycle maintenance service service department rebuild motorcycle restoration winterizing The last shop i worked at be
Marketing
Todd Shafer
competition brand identity online selling marketing copy selling points online images Web site pictures As the saying goes, a picture is wo
green marketing eco-friendly business selling green A growing number of consumers prefer to buy from green retailers — those that demonstr
Cynthia Furey
online marketing green marketing email marketing targeted marketing Dealers who wish to beef up the number of e-mail addresses in their custom