Dealernews - January 01, 2009

Cover Story: The Power of PG&A

Arlo Redwine

Bloomington Indiana powersports dealer diversity outdoor sports niche marketing parts garments accessories powersports dealer WHEN IT

From the Editors: Not the Bad News Bearers

Dennis Johnson

economy sales slump challenging market We in the publishing world are all too often the bearers of bad news. Over the past year or so, ther

Speed Read: Customer Satisfaction With Dealers On the Rise
customer survey customer satisfaction dealer ratings Customer satisfaction with the motorcycle ownership experience has increased for the sixth

Labor Dept. Offers New Online Resource
motorcycle laws tax regulations tax law reporting requirements labor laws The U.S. Department of Labor has developed an online utility that

Promo of the Month
dealer promotion sales promotion This time the honors go to Spectrum Motorsports in Irvine, Calif., which recently hosted a Ducati sportbike fashion

Researchers Link Motorcycling, Erectile Dysfunction
erectile dysfunction ED motorcycle health A study published in the International Journal of Impotence Research has physicians in Japan clai

Across the States
powersports regulation PWC ATV corporate tax rate ARIZONA Officials in Queen Creek have dropped plans to create an off-road recreationa

Management: Top 100 Dealers Tackle the Economy Head-On

Dennis Johnson

economy business tips best practices Fearing the dealership mortgage payment. Watching customer counts decrease. Praying for flat sales. Staving

Your 10-Step Survival Guide To An Economic Crisis

Clark Vitulli

business plan weathering bad economy credit crunch economy All indications point to fewer dealerships, either by consolidation, termination or

Sell Safety, Comfort As Well As Cycles

Mike Vaughan

motorcycle safety service PG&A These are difficult times for dealers. On top of the current economic uncertainties are changing demographics

Tony Wixo's View of China

Joe Delmont

China chinese industry exports imports foreign markets economy EDITOR'S NOTE: Joe Delmont spent nearly four weeks late last year

Sales: 10 Tips for Selling to Urban Sportbikers

Beth Dolgner

urban sportbikes sportbikes street bikes café racers MARKETING TO THE URBAN SPORTBIKE market isn't hard if you are willing to learn the

Indy Update No. 8

Tracy Harris

Lucas Oil Stadium Dealer Expo motorcycle show motorcycle convention Indianapolis We've been having a lot of internal discussions regard

The Secret to More Sales in Tough Times

Don J. Brown

used vehicle used motorcycle used ATV previously owned pre-owned Before we talk about his secret to more sales, I should preface this answer wi

Marketing: Words That Sell

Todd Shafer

competition brand identity sales representatives online selling marketing copy selling points Your web site should be like your ultimate sale

Here's An Event Idea for 2009
KidSafe safety training child fingerprinting Maybe your New Year's resolution is to host more community events to draw more customers into

Pausing for E-Profits
advertising marketing promotion financing online storefront Thanks to a new marketing tool from Soup Digital Innovations, pause buttons for

Service: A One-Stop Service Shop

Dave Koshollek

motorcycle repair motorcycle maintenance service service department rebuild motorcycle restoration winterizing In the last two months I&apo

Display: Video Upgrades
in-store video videocamera Dealers carrying V.I.O mountable video systems should notify customers of the company's free firmware upgrade. The