Dealernews - January 01, 2009

Cover Story
Arlo Redwine
Bloomington Indiana powersports dealer diversity outdoor sports niche marketing parts garments accessories powersports dealer WHEN IT
From the Editors
Dennis Johnson
economy sales slump challenging market We in the publishing world are all too often the bearers of bad news. Over the past year or so, ther
Speed Read
customer survey customer satisfaction dealer ratings Customer satisfaction with the motorcycle ownership experience has increased for the sixth
motorcycle laws tax regulations tax law reporting requirements labor laws The U.S. Department of Labor has developed an online utility that
dealer promotion sales promotion This time the honors go to Spectrum Motorsports in Irvine, Calif., which recently hosted a Ducati sportbike fashion
erectile dysfunction ED motorcycle health A study published in the International Journal of Impotence Research has physicians in Japan clai
powersports regulation PWC ATV corporate tax rate ARIZONA Officials in Queen Creek have dropped plans to create an off-road recreationa
Management
Dennis Johnson
economy business tips best practices Fearing the dealership mortgage payment. Watching customer counts decrease. Praying for flat sales. Staving
Clark Vitulli
business plan weathering bad economy credit crunch economy All indications point to fewer dealerships, either by consolidation, termination or
Mike Vaughan
motorcycle safety service PG&A These are difficult times for dealers. On top of the current economic uncertainties are changing demographics
Joe Delmont
China chinese industry exports imports foreign markets economy EDITOR'S NOTE: Joe Delmont spent nearly four weeks late last year
Sales
Beth Dolgner
urban sportbikes sportbikes street bikes café racers MARKETING TO THE URBAN SPORTBIKE market isn't hard if you are willing to learn the
Tracy Harris
Lucas Oil Stadium Dealer Expo motorcycle show motorcycle convention Indianapolis We've been having a lot of internal discussions regard
Don J. Brown
used vehicle used motorcycle used ATV previously owned pre-owned Before we talk about his secret to more sales, I should preface this answer wi
Marketing
Todd Shafer
competition brand identity sales representatives online selling marketing copy selling points Your web site should be like your ultimate sale
KidSafe safety training child fingerprinting Maybe your New Year's resolution is to host more community events to draw more customers into
advertising marketing promotion financing online storefront Thanks to a new marketing tool from Soup Digital Innovations, pause buttons for
Service
Dave Koshollek
motorcycle repair motorcycle maintenance service service department rebuild motorcycle restoration winterizing In the last two months I&apo
Display
in-store video videocamera Dealers carrying V.I.O mountable video systems should notify customers of the company's free firmware upgrade. The