Dealernews - January 01, 2010

Management
Dennis Johnson
Not every powersports store can boast of having a mental hospital as a neighbor. Nor can its owners affectionately refer to it as being in something of a Twilight
Joe Delmont
Editor’s note: The Dealer Lab project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by former dealer Bill Shenk
Speed Read
JOSE BOISJOLI, BRP’s president and CEO, admits that the recent perfect storm of economic conditions caught his company by surprise. But at the same time, he
Retailers are hungry for statistics about the recessional consumer. Last year, Cycle World conducted shopping surveys on tires and helmets. The magazine compared
Service
Dave Koshollek
IN MY OCTOBER 2009 column, “Give Your Service Clients a Break,” I talked about ensuring customers’ service and safety needs by identifying them
Marketing
Todd Shafer
WELCOME TO 2010! I want to kick off this year with a column about selling online, but more specifically selling someplace else other than your own website. This i
Column: Mike Vaughan
Mike Vaughan
It’s no secret that it’s been a tough year for the powersports business. I’d like to think that next year will be better, but honestly, I don