Dealernews - July 01, 2007

Cover Story

Jingle Power Fuels Bob Weaver Motorsports

Dennis Johnson
Bob Weaver Motorsports knows that location is paramount — and that jingles sell Consider the power of the advertising jingle. There
Research

2007 Dirtbike Forecast from data through May

Don J. Brown
This report is based on analysis of available retail sales data through May. These state-by-state totals are forecast figures through calendar year 2007, rather t

The Market is Taking A Breath, Not Quite Gasping for Air

Don J. Brown
Notice that the DJB Composite Index has increased to 1317 this month from 1311 last month. While a modest increase of the Index, which measures our analysis of an

2007 Forecast from data through May

Don J. Brown
This ATV/dirtbike report is based on analysis of available retail sales data through May. These state-by-state totals are forecast figures through calendar year 2
Management

MIC BankCard Program Saves On Fees

Joe Delmont
MIC BankCard program saves dealers money in credit card processing fees Agrowing number of dealers are slashing their credit card processing costs by participatin
Column: Clark Vitulli

Start Now to Exit Later

Clark Vitulli
Begin your business with the end in mind One of the most successful dealers I've ever known executed his exit plan the right way. From t
Column: Steve Zarwell

Higher Standards

Steve Zarwell
Be professional, or go home What does it mean to be professional? The dictionary describes professional as someone engaged in or worthy of hi
Sales

Economy Weighs On Cycle Sales

Matthew Camp
Mortgage ane economy concerns dampen '07 PWC sales through May — but the market could pick up In 2005, after three consecutive years o

WPS Steps on the Gas

Guido Ebert
Distributor eyes more East Coast coverage, more products for street bike market BOISE, Idaho — Western Power Sports wants to put a new

Honda Shows First Batch of '08 Vehicles

Guido Ebert
Like Yamaha, Honda is releasing info on its 2008 lineup in two stages, one in June and the other in September. The first batch includes the Gold Win

Arctic Cat Restructures, Intros 1000cc ATV

Guido Ebert
Things have been hectic at Arctic Cat. The company in June announced a plan to split into three separate reporting units based on the snowmobile, ATV and parts bu

PM Adds Metric Parts

Arlo Redwine
Is demand growing in the metric cruiser aftermarket? This year's metric catalog from Performance Machine offers a significant increase i

Yamaha Brings Back Zuma

Guido Ebert
OEM to unveil more new vehicles in September Yamaha is using a two-pronged effort to unveil its 2008 models to dealers. Last month the compan

TGB Launches Full-Size Quads

Guido Ebert
Taiwan Golden Bee Co. Ltd. (TGB) enters the full-size ATV market in the United States with the three-model Outback 425 4x4 Adventure Series. The series includes t

Profits and Perils of F&I

Arlo Redwine
F&I experts explain how dealers can increase profits, but it takes effort and training. Depending on whom you ask, zero-down revolving cr
Column: Christy Michaud

Pretty Plastic People

Christy Michaud
Do your mannequins sell 'the dream look?' Mannequins are strong visual stimulants. They give the consumer ideas of what goes togeth
Column: Dave Koshollek

Selling Service

Dave Koshollek
Introducing new customers to the department Selling and service are two words that don't mix well for most service department employee
Column: Jay Williams

All Hands On Board

Jay Williams
If you're doing it by the book, you may be losing out Ijust concluded several months of conversations with a dealer in my region. We agr
Column: Joe Delmont

Final Analysis: The 45-Minute Lube Job

Joe Delmont
Entrerpreneur's idea is starting to catch on Tim Brewer wondered why it took all day for a dealer to change the oil in his motorcycle. B
Column: Mike Vaughan

Spyder Bite

Mike Vaughan
I recently rode the Spyder three-wheeler from BRP. It was a pretty tame ride, unfortunately, through a built-up area north of San Diego (Del Mar to La Jollaand ba
Recalls

Piaggio Scoots Off-Road

Piaggio has launched the Gilera Fuocu 500ie, a three-wheeled unit that's based on the previously released Piaggio MP3. The MP3 is available in the United Sta
Column: Eric Anderson

Gift Card Gift Horse

Eric Anderson
The scene under the tree last Christmas was almost depressing. The gift boxes were smaller than usual. What's going on? More jewelry and cuff links, maybe? Y
Column: Todd Shafer

Actionable E-mails

Todd Shafer
Last month we looked at some of the technical, legal and infrastructure issues of e-mail marketing. Now let's put together an e-mail campaign. Your fundame
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