Dealernews - July 01, 2007

Cover Story
Dennis Johnson
Bob Weaver Motorsports knows that location is paramount — and that jingles sell Consider the power of the advertising jingle. There
Don J. Brown
This report is based on analysis of available retail sales data through May. These state-by-state totals are forecast figures through calendar year 2007, rather t
Don J. Brown
Notice that the DJB Composite Index has increased to 1317 this month from 1311 last month. While a modest increase of the Index, which measures our analysis of an
Don J. Brown
This ATV/dirtbike report is based on analysis of available retail sales data through May. These state-by-state totals are forecast figures through calendar year 2
Joe Delmont
MIC BankCard program saves dealers money in credit card processing fees Agrowing number of dealers are slashing their credit card processing costs by participatin
Column: Clark Vitulli
Clark Vitulli
Begin your business with the end in mind One of the most successful dealers I've ever known executed his exit plan the right way. From t
Column: Steve Zarwell
Steve Zarwell
Be professional, or go home What does it mean to be professional? The dictionary describes professional as someone engaged in or worthy of hi
Matthew Camp
Mortgage ane economy concerns dampen '07 PWC sales through May — but the market could pick up In 2005, after three consecutive years o
Guido Ebert
Distributor eyes more East Coast coverage, more products for street bike market BOISE, Idaho — Western Power Sports wants to put a new
Guido Ebert
Like Yamaha, Honda is releasing info on its 2008 lineup in two stages, one in June and the other in September. The first batch includes the Gold Win
Guido Ebert
Things have been hectic at Arctic Cat. The company in June announced a plan to split into three separate reporting units based on the snowmobile, ATV and parts bu
Arlo Redwine
Is demand growing in the metric cruiser aftermarket? This year's metric catalog from Performance Machine offers a significant increase i
Guido Ebert
OEM to unveil more new vehicles in September Yamaha is using a two-pronged effort to unveil its 2008 models to dealers. Last month the compan
Guido Ebert
Taiwan Golden Bee Co. Ltd. (TGB) enters the full-size ATV market in the United States with the three-model Outback 425 4x4 Adventure Series. The series includes t
Arlo Redwine
F&I experts explain how dealers can increase profits, but it takes effort and training. Depending on whom you ask, zero-down revolving cr
Column: Christy Michaud
Christy Michaud
Do your mannequins sell 'the dream look?' Mannequins are strong visual stimulants. They give the consumer ideas of what goes togeth
Column: Dave Koshollek
Dave Koshollek
Introducing new customers to the department Selling and service are two words that don't mix well for most service department employee
Column: Jay Williams
Jay Williams
If you're doing it by the book, you may be losing out Ijust concluded several months of conversations with a dealer in my region. We agr
Column: Joe Delmont
Joe Delmont
Entrerpreneur's idea is starting to catch on Tim Brewer wondered why it took all day for a dealer to change the oil in his motorcycle. B
Column: Mike Vaughan
Mike Vaughan
I recently rode the Spyder three-wheeler from BRP. It was a pretty tame ride, unfortunately, through a built-up area north of San Diego (Del Mar to La Jollaand ba
Piaggio has launched the Gilera Fuocu 500ie, a three-wheeled unit that's based on the previously released Piaggio MP3. The MP3 is available in the United Sta
Column: Eric Anderson
Eric Anderson
The scene under the tree last Christmas was almost depressing. The gift boxes were smaller than usual. What's going on? More jewelry and cuff links, maybe? Y
Column: Todd Shafer
Todd Shafer
Last month we looked at some of the technical, legal and infrastructure issues of e-mail marketing. Now let's put together an e-mail campaign. Your fundame