Dealernews - July 01, 2008

Cover Story
Cynthia Furey
If you're ever in Rexburg, Idaho, at the beginning of snow season, be on the lookout for Sasquatch. Contrary to what most sightings report, Sasquatch won&ap
From the Editors
Arlo Redwine
WEB-SAVVY DEALERS love the Internet because it brings them sales and convenience. Other dealers may have a Web site, but they hate the Internet in general because
Speed Read
CALIFORNIA The Highway Patrol is handing out to high schools a 13-minute educational DVD called "Thrill or Buzz Kill?" in which a family describes its
Guido Ebert
POLARIS WILL HOLD ITS annual dealer meeting this month. Some prep notes for dealers: 2007 sales totaled $1.78 billion, up 7 percent from 2006. The OEM expec
Guido Ebert
Arctic Cat has 11 new or heavily modified ATVs for 2009, builds vehicles using an extremely modern, automotive-style production process, and is offering a variety
Triumph has initiated a Premier Dealer Group (TPG) to acknowledge dealers who "have shown commitment to the Triumph brand, their market and, most importantly
Mike Vaughan
The AMA Heritage Museum has installed a portion of its History of Motocross display into San Diego's Balboa Park automotive museum for a three-month run. &qu
Management
Clark Vitulli
THREE DIFFERENT PEOPLE called me in the last month, all wanting to talk about the same topic: how best to downsize a dealership. One caller was the editor of a po
Sales
Guido Ebert
This year marks the 100th anniversary of the Harley-Davidson police motorcycle — first delivered in 1908 to the Detroit Police Department. The Milwaukee-bas
Mike Vaughan
I subscribe to a Web forum, www.ldrlongdistancerider.com, where recently the following question was asked: "How will rising gas prices influence motorcycle s
Joe Delmont
LEE THEIS IS A DIRT MAN. He builds dirtbike tracks, and he promotes dirtbike racing in several classes throughout the Midwest. A former racer, Theis has been invo
Steve Zarwell
As I write this column over Memorial Day weekend, I am noticing that TV commercials are blasting this phrase repeatedly. I've even seen some newspaper ads wh
Tracy Harris
"Change is the law of life, and those who look only to the past or present are certain to miss the future." – John F. Kennedy
Service
Dave Koshollek
MOST SHOPS ARE SEARCHING for ways to reduce expenses. If a department is experiencing a substantial downturn in customer traffic, it may be necessary to thin the
Marketing
Todd Shafer
WHEN IT COMES TO BITS of user-generated content, product reviews are some of the most important. You've seen them on sites like Amazon.com and Buy.com, and y
Display
Cynthia Furey
It may seem far away now, but hunting season will be here before you know it. For dealers like Tom Heller, owner of Midland Powersports in Midland, Texas, and Bil