Dealernews - June 01, 2007

Cover Story
Guido Ebert
Indiana dealership combines business and sport in one location Key Points Yamaha's Motoplex is located in La Otto, Indiana One-s
Sales
Dennis Johnson
Riders are cruising less and touring more, and the OEMs have taken notice Key Points Touring motorcycles accounted for 30% of street sal
Guido Ebert
Bombardier targeting ATV enthusiast with Can Am models Key Points New line includes DS450, Renegade 500, DS70, DS90 Two-stroke DS50,
Dennis Johnson
Kawasaki's revamped KLR650 takes some of the bloat out of adventure touring Key Points KLR650 sales jumped 31% in 2004 and have in
Arlo Redwine
Top 100 Dealers list their best movers of the last year Key Points Cortech, Scorpion, Dowco, ITP, others make 2007 list What&ap
Guido Ebert
Aprilia and Moto Guzzi launch consumer motorcycle leases through Sparta Key Points Lease program made possible through deal between Pia
Management
Joe Delmont
Snowmobile OEMs push for aggressive promotion after U.S. sales decline 13 percent in 2007 Key Points Arctic Cat dealers need to lower in
Guido Ebert
Suzuki converts dealer stats from paper files to Web access Key Points Reporting system purchased from Actuate Corp., San Francisco
Column: Clark Vitulli
Clark Vitulli
Dealers must ask critical questions before moving forward Key Points Who has his name on the OEM agreement? Who's the dealer pr
Column: Steve Zarwell
Steve Zarwell
Steps in building a sales process Key Points Fit your mannerisms with those of the customer Apply presentation skills Overcome ob
Column: Joe Delmont
Joe Delmont
If you simply look at the numbers, the first quarter sales report from the Motorcycle Industry Council could send you running for cover. ATV sales were off 10.7 p
Column: Todd Shafer
Todd Shafer
Legal and technical issues to address Key Points Benefits to using an e-mail marketing outsourcer The Internet's tubes are chronic
Column: Christy Michaud
Christy Michaud
Customers won't buy what they can't see Key Points Significant correlation between well-lit merchandise and purchasing pattern
Column: Dave Koshollek
Dave Koshollek
Brake service isn't scary, it's profitable Key Points Know your products Know your customers Stick to sound service practices
Column: Jay Williams
Jay Williams
If you're doing it by the book, you may be losing out Key Points Dangers of selling trade-ins before they're reconditioned