Dealernews - June 01, 2009

Cover Story: Bert's Mega Mall: Bigger Can Be Better

Arlo Redwine

Rod Seidner downsizes Bert's Mega Mall while expanding and improving it. He hopes that better, bigger, fewer stores are the future. Cover bert

From the Editors: Thoughts on the Military Sport Bike RiderCourse

Dennis Johnson

MSF military safety rider course The airfield at the Joint Forces Training Base in Los Alamitos, Calif., is an odd place to find yourself if y

Speed Read: Changes Follow American Suzuki After Mel Harris Departure

Joe Delmont

Suzuki changes 2009 mel harris Rod Lopusnak Rod Lopusnak has returned and Mel Harris has retired, but that's only part of the picture of A

Yamaha Allocates Funds for Rhino Product Liability
Yamaha Motor Co. Ltd. has set aside $210.3 million to fund what it calls "product liability responsibility" associated with claims logged against its Rhino side-b

Management: Look, Listen and React Your Way to a Stronger Market Position

Mike Vaughan

Vaughan sales financials MIC meeting THE MAILMAN just dropped the Motorcycle Industry Council (MIC) March Retail Sales Report in my mailbox. Wh

Rick Fairless: Sell Yourself for Fun and Profit

Rick Fairless

Marketing the Fairless way or: You're never too ugly for radio Marketing advertising selling strokers dallas MARKETING

Sales: Sportbike Builders Tell Us What's Trendy

Beth Dolgner

When it comes to apparel, are urban sportbikers buying what you sell? apparel sportbike urban trend Alpinestars IT DOESN&a

Nontraditional ATV Brand Distributors Face Economic Challenges
ATV market update power products marketing Editor's note: Power Products Marketing, a Minneapolis research firm, has been tracking the nontrad

Service: Personality Traits to Avoid When Hiring, Part 2

Dave Koshollek

personality hiring firing management service IN THE APRIL ISSUE, I wrote about five technician types to look out for and how to handle them. I

Research: Negative Industry Trends are Bound to Change for the Better

Don J. Brown

Don Brown numbers financial outlook HOPE SPRINGS ETERNAL, which is a good thing for those who believe in it, as I do. There is no place in this

Don Brown's ATV/Dirtbike-By-State, June 2009

Don J. Brown

Don brown research state financials This ATV/dirtbike report is based on analysis of available retail sales data through March. These state-by-

Don Brown's State-By-Statement Research, June 2009

Don J. Brown

Don brown research state financials This report is based on analysis of available retail sales data through March. These state-by-state totals

Marketing: Erico Motorsports Gives Back to Community
Marketing community scooter giveaway sales ERICO MOTORSPORTS HAS GIVEN AWAY a Piaggio Fly 50 as part of its "Erico Gives Back" cam

This Internet Retailer Wants to Work With You, Not Against You

Todd Shafer

marketing Internet superstore website sales Motorcycle Superstore has a new initiative that may help you make more money. Now, you're thinki

Piaggio unveils online ad campaign
PIAGGIO HAS LAUNCHED an interactive online Vespa campaign that allows viewers to register for special offers and contests. By clicking around the ads, viewe

Display: Naythons Display goes green with online catalog
Store fixture company Nathons Display is going green with its 2009 catalog, saving roughly 4 million pages in paper, the company claims. The 138-page catalog is a

Performance Machine upgrades product packaging
You may have noticed a difference in the way some of Performance Machine's products are presented: The disc brake and wheel manufacturer has upgraded its acce

InBox: Letters: Dealer Criticizes Financing Comment, MIC Responds
MIC financials Tim Buche letters editor We posted a story online about an MIC press release in which the council's president, Tim