Dealernews - June 01, 2010

5 Questions
Brave souls Chris Brady and Corey Maddrix opened Idiot Cycles in September 2009, right smack in the middle of what people are calling the “Great Recession.&
Management
Cynthia Furey
Lauri Schroeder is a self-professed Internet and social-networking junkie. “I’m like the Google queen,” says the J&W Cycles employee. &ldquo
Rick Fairless
Do you ever sit back and think about how lucky we are? Look at us. We work in an industry that we absolutely love. At least I do, and I’m pretty sure yaR
Todd Shafer
Imagine this scenario: You’ve survived the Great Recession. However, to make it through the epic national bloodletting, you had to reduce your shop’s
Joe Delmont
The dealership’s performance improved in March to the point where it posted the smallest losses in the eight months that we’ve been working with it. F
Arlo Redwine
The following complements an article appearing on page 40 of the June 2010 issue. ARI, 50 Below and PowerSports Network are the industry’s top three website
Sales
Dennis Johnson
WHY SHOULD YOU READ an article about Motorcycle Superstore? Because it posted $43 million in online revenue in 2008, and enjoyed double-digit growth in 2009 while
Dennis Johnson
Dealernews conducted a roundtable discussion with a number of dealers and online retailers about the present and future of powersports e-commerce. This discussion
Arlo Redwine
Some manufacturers compete against their own dealers by selling on the Internet. Others sell online but incorporate dealers. The industry, after all, depends on t
Marketing
Arlo Redwine
According to R.L Polk, people are registering about three used motorcycles for every new one. During the height of the last sales boom, this ratio was closer to 1
Dennis Johnson
If you’ve ever done any poking around YouTube for motorcycle videos, you know the sport is particularly well-suited for filming — crashes, races, stun
Tracy Harris
Last month I promised we would get into the meat and potatoes of event planning with the June issue, but before we do I want to spend more time on defining the re
Service
Arlo Redwine
Spade-and-Brush Combo Each end of Motion Pro’s Motospade tool serves a cleaning function. The curved spade can be used to dig away the big stuff. The brush
Dave Koshollek
It just doesn’t pay to be rigid these days. One needs to be flexible to adapt to the changes in this sour market, to meet the demands of the workplace and t
Product Intros
Givi’s Monokey V46 top trunks are designed with smoked lenses and dark trim so that they don’t detract from your vehicle. The trunks can hold two full
From Zero Gravity comes a new line of windscreens for the 2009 and 2010 Kawasaki Ninja 650R. The three styles include a stock replacement SR series that comes in
California Sidecar has introduced The Custom, a hybrid of CSC’s Volusia Trike and custom chopper trike. Features include a new front end with custom triple
Column: Mike Vaughan
Mike Vaughan
It’s funny how things converge. I was mind-wrestling, trying to come up with a topic for this column that might be interesting, maybe even enlightening. I&#