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The Learning Experience
Dealer Expo Updates
Dealer Expo 2014: Behind the decision... and the promise
Powersports Marketing named to Inc. 5000
New 'sweet home': Dealer Expo moves to Chicago's McCormick Place
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Dealernews - June 01, 2010
5 Questions: Malcolm Smith
Brave souls Chris Brady and Corey Maddrix opened Idiot Cycles in September 2009, right smack in the middle of what people are calling the “Great Recession.&
J&W Cycles: Navigating the virtual frontier
Lauri Schroeder is a self-professed Internet and social-networking junkie. “I’m like the Google queen,” says the J&W Cycles employee. &ldquo
Do what you love, love what you do
Do you ever sit back and think about how lucky we are? Look at us. We work in an industry that we absolutely love. At least I do, and I’m pretty sure yaR
Hiring the silent salesman?
Imagine this scenario: You’ve survived the Great Recession. However, to make it through the epic national bloodletting, you had to reduce your shop’s
Dealer Lab: Shenk and team jump on e-bandwagon
The dealership’s performance improved in March to the point where it posted the smallest losses in the eight months that we’ve been working with it. F
Cool new features from ARI, 50 Below, PSN
The following complements an article appearing on page 40 of the June 2010 issue. ARI, 50 Below and PowerSports Network are the industry’s top three website
Motorcycle Superstore: The new dealer next door
WHY SHOULD YOU READ an article about Motorcycle Superstore? Because it posted $43 million in online revenue in 2008, and enjoyed double-digit growth in 2009 while
Motorcycle Industry e-commerce roundtable
Dealernews conducted a roundtable discussion with a number of dealers and online retailers about the present and future of powersports e-commerce. This discussion
Shopatron's unbroken chain
Some manufacturers compete against their own dealers by selling on the Internet. Others sell online but incorporate dealers. The industry, after all, depends on t
Best practices for selling vehicles online
According to R.L Polk, people are registering about three used motorcycles for every new one. During the height of the last sales boom, this ratio was closer to 1
Vendor helps dealers post videos online
If you’ve ever done any poking around YouTube for motorcycle videos, you know the sport is particularly well-suited for filming — crashes, races, stun
Event planning 101: What is your desired result?
Last month I promised we would get into the meat and potatoes of event planning with the June issue, but before we do I want to spend more time on defining the re
June 2010: Tools and shop equipment
Spade-and-Brush Combo Each end of Motion Pro’s Motospade tool serves a cleaning function. The curved spade can be used to dig away the big stuff. The brush
Are rigid business practices too brittle for the times?
It just doesn’t pay to be rigid these days. One needs to be flexible to adapt to the changes in this sour market, to meet the demands of the workplace and t
Givi Monokey trunk
Givi’s Monokey V46 top trunks are designed with smoked lenses and dark trim so that they don’t detract from your vehicle. The trunks can hold two full
Zero Gravity Ninja 650R Windscreens
From Zero Gravity comes a new line of windscreens for the 2009 and 2010 Kawasaki Ninja 650R. The three styles include a stock replacement SR series that comes in
CSC's 'The Custom'
California Sidecar has introduced The Custom, a hybrid of CSC’s Volusia Trike and custom chopper trike. Features include a new front end with custom triple
Column: Mike Vaughan
Are you a 'stealer,' or a dealer?
It’s funny how things converge. I was mind-wrestling, trying to come up with a topic for this column that might be interesting, maybe even enlightening. I
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Paying for performance: What to consider
IT'S NO SECRET that most technicians want more pay. Checking out websites such as www.myplan.com and www.salary.com, you'll see that motorcycle mechanics&
The discipline of showing up
It’s late October as I write this. We’re down one staff editor, two are traveling, another one’s on vacation, and I’ve got a head cold. Bu
DealerLAB: Leaner, meaner and ready for a new location
Revitalized parts, service, accessory departments fueling sales as our Dealer LAB gets ready for a big move.
Kawasaki to focus on product growth, inventory management
THIS YEAR'S KAWASAKI dealer meeting, held in August in San Diego, was short on new product but long on strategy. Richard Beattie, newly hired chief marketing
Polish the stinkin’ motor!
Dear Grandma and Grandpa, I hope ya’ll are doing well. We are good and hot down here in Texas as I write this. It’s 100-plus degrees, but this is Dal
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