Dealernews - March 01, 2010

Management
Joe Delmont
Editor’s note: Dealer Lab is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by former dealer Bill Shenk, detailing
Column: Mike Vaughan
Mike Vaughan
One of the biggest puzzles for me last year was Harley-Davidson shutting down its Buell brand and not putting it on the market for possible sale. I’ve talke
Top 100 Gallery
Vandervest Harley-Davidson 2-time winner Owners: Rick and Lynn Vandervest Location: Peshtigo, Wis. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidson www.v
Wildcat Harley-Davidson 1-time winner Owner: Scott Maddux Location: London, Ky. Store size: 34,000 sq. ft. Vehicle brand: Harley-Davidson www.wildcatharley.com
Waugh Enterprises Harley-Davidson 4-time winner Owners: Donald and Marcelline Waugh Location: Orange, Va. Store size: 23,406 sq. ft. Vehicle brand: Harley-Davidso
Wilkins Harley-Davidson 1-time winner Owners: Barbara Wilkins, Ann Lyon, John LyonLocation: Barrem, Vt. Store size: 10,000 sq. ft. Vehicle brand: Harley-Davidsonw
Dealer of the Year — Skagit Powersports 13-time winnerOwner: Bill CameronLocation: Burlington, Wash. • Store size: 23,000 sq. ft. • Vehicle br
First Runner-Up Rexburg Motor Sports • 5-time winnerOwners: Jared Burt, Brad Ball, Allen BallLocation: Rexburg, IdahoStore size: 45,000 sq. ft. Vehicle bran
Second Runner-UpBob Weaver Motorsports & Marine5-time winnerOwner: Robert W. WeaverLocation: North Tonawanda, N.Y.Store size: 22,500 sq. ft.Vehicle brands: Po
Third Runner-Up PowerSports of Joplin • 3-time winner Owners: Garrett and Diane Paull Location: Joplin, Mo. Store size: 21,000 sq. ft. Vehicle brands: Honda,
Editor’s PickDoug Douglas Motorcycles 1-time winner Owners: Art Guifoil, Danny Manthis, Doug DouglasLocation: San Bernardino, Calif.Store size: 3,500 sq. ft
                          Best Website Strokers Dallas, 2-time winner Owner: Rick Fairless Locati
Best use of SpaceDucati Omaha 2-time winnerOwner: Jarel JensenLocation: Omaha, Neb. Store size: 6,000 sq. ft. Vehicle brands: Ducati, Genuine Scooterwww.ducatioma
Best ThemeRick Fairless Strokers Dallas 2-time winnerOwner: Rick FairlessLocation: Dallas, TexasStore size: 30,000 sq. ft.Vehicle brands: Big Dog, Brass Balls Bob
Best Service DepartmentRexburg Motor Sports 5-time winnerOwners: Jared Burt, Brad Ball, Allen BallLocation: Rexburg, IdahoStore size: 45,000 sq. ft.Vehicle brands
Best PromotionRexburg Motor Sports 5-time winnerOwners: Jared Burt, Brad Ball, Allen BallLocation: Rexburg, IdahoStore size: 45,000 sq. ft. Vehicle brands: Arctic
Best Media CampaignMcGrath Powersports 2-time winnerOwners: Mike and Pat McGrathLocation: Cedar Rapids, IowaStore size: 27,500 sq. ft.Vehicle brands: Honda, Kawas
Best ExteriorIndian Motorcycle Charlotte 1-time winnerOwner: Mark MosesLocation: Lowell, N.C. Store size: 11,500 sq. ft. Vehicle brand: Indian www.indianmotorcycl
                    Best Event Renegade Harley-Davidson 1-time winner Owners: Eddy and Kate Soberon Location: Al
Best Employee Incentive ProgramWorld of Powersports 3-time winnerOwners: Matthew and Mark JacksonLocation: Decatur, Ill.Store size: 70,000 sq. ft.Vehicle brands:
Best DisplayBob Weaver Motorsports & Marine 7-time winnerOwner: Robert W. WeaverLocation: North Tonawanda, N.Y. Store size: 22,500 sq. ft. Vehicle brands: Po
Best Customer Service ProgramSignature Harley-Davidson 3-time winnerOwners: Tim Sherman, Mike Lenhart, Jim FrauenbergLocation: Perrysburg, OhioStore size: 20,000
Best Community Involvement InitiativeA.D. Farrow Co. Harley-Davidson & Buell 12-time winnerOwners: Bob and Valerie AlthoffLocation: Sunbury, OhioStore size: 1
Advantage Powersports 2-time winnerOwners: Jeff and Jim StanfieldLocation: Kansas City, Mo. Store size: 26,200 sq. ft. Vehicle brands: BRP/Can-Am, Honda, Kawasa
Al Lamb’s Dallas Honda 4-time winner Owner: Alan P. LambLocation: Dallas, TexasStore size: 34,000 sq. ft. Vehicle brand: Hondawww.dallashonda.com
Andy’s Cycle Sales of Hazard 3-time winnerOwner: Harry Watts Jr. Location: Bonnyman, Ky. Store size: 20,650 sq. ft. Vehicle brands: Honda, Husaberg, Kawasak
Bayside Harley-Davidson 4-time winnerOwner: Maurice SlaughterLocation: Portsmouth, Va.Store size: 36,000 sq. ft. Vehicle brand: Harley-Davidsonwww.baysidehd.com
Beartooth Harley-Davidson/Buell & Hi Mountain Recreation 6-time winnerOwner: Barry UsherLocation: Billings, Mont. Store size: 39,900 sq. ft. Vehicle brands: B
Bend Euro Moto 5-time winnerOwners: David Bingham, Kathy Jo PorterLocation: Bend, Ore. Store size: 8,300 sq. ft. Vehicle brands: Ducati, Genuine Scooter, Husqva
Black Wolf Harley-Davidson 2-time winner Owner: Charlie ColeLocation: Bristol, Va.Store size: 27,000 sq. ft. Vehicle brand: Harley-Davidsonwww.blackwolfhar
Blue Moon Cycle Inc. 3-time winner Owner: John LandstromLocation: Norcross, Ga.Store size: 18,000 sq. ft. Vehicle brands: BMW, Uralwww.bluemooncycle.com
Broward Motorsports 1-time winnerOwner: Sam NehmeLocation: Davie, Fla. Store size: 38,000 sq. ft. Vehicle brands: BRP/Can-Am, Polaris, Suzuki, Yamaha, Sea-Doo,
Cajun Harley-Davidson 2-time winner Owner: Adam HebertLocation: Scott, La. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidsonwww.cajunhd.com
Central Texas Powersports 2-time winnerOwner: Steve LittlefieldLocation: Georgetown, Texas Store size: 43,500 sq. ft. Vehicle brands: BRP/Can-Am, Kawasaki, Pol
Champion Motorsports 7-time winnerOwners: Jimmy and Crystal AllisonLocation: Roswell, N.M. Store size: 26,000 sq. ft. Vehicle brands: E-Ton, Harley-Davidson, H
Chaparral Motorsports 2-time winnerOwner: David Damron Location: San Bernardino, Calif. Store size: 170,000 sq. ft. Vehicle brands: BRP/Can-Am, E-Ton, Honda, K
Charlie’s Harley-Davidson 3-time winner Owner: Charlie Cole Location: Huntington, W.V. Store size: 66,000 sq. ft. Vehicle brand: Harley-Davidson www.charli
City Cycle Sales, Inc. 5-time winnerOwner: Wayne A. Jaecke Location: Junction City, Kan. Store size: 33,612 sq. ft. Vehicle brands: Harley-Davidson, Kawasaki, S
Cole Harley-Davidson 2-time winner Owners: Charles Cole, William ColeLocation: Bluefield, W. Va. Store size: 10,000 sq. ft. Vehicle brand: Harley-Davidsonwww.co
Competition Accessories 3-time winner Owners: Jack A. Bowshier, Shawn Bowshier, Jack D. BowshierLocation: Springfield, Ohio Store size: 45,000 sq. ft. Vehicle b
Conrad’s Harley-Davidson 2-time winnerOwners: Ray, Patrick, Darren ConradLocation: Shorewood, Ill. Store size: 85,000 sq. ft. Vehicle brand: Harley-Davids
Crossroad Powersports 2-time winner Owner: Eric OsnerLocation: Upper Darby, Pa. Store size: 23,000 sq. ft. Vehicle brands: Honda, Kawasaki, Piaggio, Suzuki, Vespa
Cycle World 7-time winnerOwners: Glenn and Nancy DiedrichLocation: Houma, La. Store size: 20,000 sq. ft. Vehicle brands: Honda, Kawasaki, Yamahawww.cycleworldof
Cruisin’ 66 2-time winner Owners: Tim and Nan WoodsomeLocation: Springfield, Mo. Store size: 10,000 sq. ft. Vehicle brands: Big Dog, Lehman Trikes, Victory
Cyclewise Inc./Ducati Vermont 3-time winnerOwners: Tamara and Joe BoiseLocation: New Haven, Vt. Store size: 8,500 sq. ft. Vehicle brands: Ducati, E-Ton, KYMCO,
Del Amo Motor Sports 1-time winnerOwners: Pablo Veglia, Scott KingLocation: Redondo Beach, Calif. Store size: 40,000 sq. ft. Vehicle brands: BRP/Can-Am, Ducati,
Deptford Honda Yamaha 3-time winner Owner: Donna Coryell Location: Deptford, N.J. Store size: 22,000 sq. ft. Vehicle brands: Honda, Yamaha www.dhy.com  
Donahue Harley-Davidson/Buell 4-time winnerLocation: Sauk Rapids, Minn. Owner: Brett DonahueStore size: 37,200 sq. ft. Vehicle brands: Buell, Harley-Davidsonwww
Dothan Powersports 8-time winnerOwner: Don OwensLocation: Dothan, Ala. Store size: 22,400 sq. ft. Vehicle brands: Honda, Polaris, Suzuki, Victory, Yamaha, UMwww
Downtown Harley-Davidson Renton 3-time winner Owners: Terry Stallcop, Bob LanphereLocation: Renton, Wash. Store size: 90,000 sq. ft. Vehicle brand: Harley-Davidso
Family PowerSports Odessa 1-time winner Owner: Morris Baker Location: Odessa, Texas Store size: 15,000 sq. ft. Vehicle brand: Polaris shop.familypowersports.com
Family PowerSports San Angelo 4-time winner Owner: Morris Baker Location: San Angelo, Texas Store size: 20,000 sq. ft. Vehicle brands: BRP/Can-Am, Kawasaki, Polar
Freedom Cycles 12-time winner Owners: Michael and Jenni Stanfield Location: Grandview, Mo. Store size: 37,265 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, Polari
Frieze Harley-Davidson Sales Inc. 3-time winner Owner: Virginia G. Frieze Location: O’Fallon, Ill. Store size: 33,000 sq. ft. Vehicle brand: Harley-Davidson
Fun Bike Center Motorsports 2-time winner Owners: Jordan Dorsch, Nicholas Dorsch, Elliott DorschLocation: Lakeland, Fla.Store size: 60,000 sq. ft. Vehicle brands:
Gear Head 2-time winnerOwners: Dan Witmer, Mary TeasdaleLocation: Ottawa, Ont., Canada Store size: 12,000 sq. ft. Vehicle brands: Aprilia, Moto Guzzi, Piaggio,
Gieson Motorsports 6-time winner Owners: Jon and Linda GiesonLocation: Rock Falls, Ill. Store size: 20,250 sq. ft. Vehicle brands: Kawasaki, Suzuki, Yamahawww.g
Golden Triangle Powersports 2-time winnerOwners: Brian and Cathie EllisLocation: Beaumont, TexasStore size: 38,000 sq. ft. Vehicle brands: Kawasaki, Suzuki, Yama
Grand Prix Motorsports 5-time winnerOwner: William Comegys Location: Littleton, Colo. Store size: 40,000 sq. ft. Vehicle brands: Kawasaki, Polaris, Schwinn, Su
Great Bay Motorcycles 7-time winnerOwner: Don JekaLocation: North Hampton, N.H.Store size: 11,200 sq. ft. Vehicle brands: Ducati, Hyosung, Piaggio, Triumph, Ves
Green Mountain Harley-Davidson 1-time winner Owners: David and Debby PearsonLocation: Essex Junction, Vt. Store size: 18,000 sq. ft. Vehicle brand: Harley-David
Hammer Time Sports Inc. 2-time winnerOwners: David Hammer, Spencer HammerLocation: Belvidere, Ill.Store size: 28,600 sq. ft. Vehicle brands: Kawasaki, Polaris,
Hampton Roads Harley Davidson 2-time winnerOwner: Mary HughesLocation: Yorktown, Va. Store size: 30,000 sq. ft. Vehicle brands: Buell, Harley-Davidsonwww.hrhd.c
Harley-Davidson Montreal/Moto Internationale 14-time winner Owners: Ramond Gref, Charles Gref Jr. Location: Montreal, Quebec, Canada Store size: 80,000 sq. ft. Ve
Harley-Davidson Shop of Wytheville 2-time winnerOwner: Charlie ColeLocation: Wytheville, Va. Store size: 22,000 sq. ft. Vehicle brand: Harley-Davidsonwww.hdwyth
Harley-Davidson of St. Augustine 2-time winnerOwners: Clark Vitulli, Allen GoodLocation: St. Augustine, Fla. Store size: 16,000 sq. ft. Vehicle brand: Harley-Da
Hayden Honda Powerhouse 4-time winnerOwner: Kurt HaydenLocation: Kendallville, Ind. Store size: 24,000 sq. ft. Vehicle brand: Hondawww.haydenhonda.com
Heartland Honda 4-time winnerOwners: Jack and Nancy DonahoeLocation: Springdale, Ark. Store size: 27,500 sq. ft. Vehicle brand: Honda www.heartlandhonda.com
Hoosier Harley-Davidson 2-time winnerOwners: Russ and Leann SaputoLocation: Elkhart, Ind. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidsonwww.hoosierhd
Hot Rod Harley-Davidson 1-time winnerOwners: Carl Miskotten, Dr. Mark CampbellLocation: Muskegon, Mich. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidso
House of Harley-Davidson 6-time winnerOwner: John SchallerLocation: Milwaukee, Wis. Store size: 50,000 sq. ft. Vehicle brands: Buell, Genuine Scooter, Harley-Da
Iron Lightning Inc. 5-time winnerOwners: Bill Ewerling Sr., Bill Ewerling Jr., Judy EwerlingLocation: Tulsa, Okla. Store size: 8,500 sq. ft. Vehicle brands: Big
J&L Harley-Davidson 14-time winnerOwners: Jim and Lonnie EntenmanLocation: Sioux Falls, S.D.Store size: 38,000 sq. ft. Vehicle brands: Harley-Davidson, Buell,
J&W Cycles Inc. 19-time winnerOwners: Jimmy and Delorah Jones, Robert and Nancy JonesLocation: Washington, Mo. Store size: 15,600 sq. ft. Vehicle brands: K
Kearney Yamaha 4-time winner Owners: Craig and Amy StokebrandLocation: Kearney, Neb. Store size: 22,000 sq. ft. Vehicle brands: Kawasaki, Polaris, Suzuki, Yamaha
Killeen Power Sports 5-time winnerOwners: Jim and Linda FosterLocation: Killeen, TexasStore size: 40,000 sq. ft. Vehicle brands: Honda, Polaris, Suzuki, Lifanww
Maverick Motorsports of Laramie 1-time winnerOwner: Seth WardLocation: Laramie, Wyo. Store size: 24,716 sq. ft. Vehicle brands: BRP/Can-Am, Harley-Davidson, Ho
Maxim Honda 4-time winner Owners: Ray Grupp, Dale Johnson Location: Allen, Texas Store size: 33,000 sq. ft. Vehicle brand: Honda www.maximhonda.net
Mike Bruno’s Bayou Country Harley-Davidson 1-time winner Owner: Mike Bruno Location: Houma, La. Store size: 25,000 sq. ft. Vehicle brand: Harley-Davidson w
Mike’s Cycle World Inc. II 7-time winnerOwner: Mike GillLocation: Bowling Green, Ky. Store size: 11,800 sq. ft. Vehicle brands: Honda, Kawasaki, KYMCO, Su
MotoCorsa 2-time winnerOwners: Ron Tonkin Auto GroupLocation: Portland, Ore. Store size: 10,000 sq. ft. Vehicle brands: Aprilia, Ducati, MV Agustawww.motocorsa.
Myers-Duren Harley-Davidson 10-time winnerOwner: Reba McClanahanLocation: Tulsa, Okla. Store size: 21,400 sq. ft. Vehicle brand: Harley-Davidsonwww.tulsaharley.
Neosho Powersports 5-time winner Owners: Mike and Leslie McBroom Location: Neosho, Mo. Store size: 20,000 sq. ft. Vehicle brands: Carter Bros., Honda, Kawasaki,
Off-Road Express 3-time winnerOwners: Joe, Ernie and Jim AskinsLocation: Erie, Pa. Store size: 25,000 sq. ft. Vehicle brands: Arctic Cat, BRP/Can-Am, Polaris,
Official Acerbis Store by BajaCycles 2-time winner Owners: Enrique Ayala, Sylvia Ortiz, Enrique Ayala IILocation: San Diego, Calif. Store size: 1,500 sq. ft. ww
Outdoor MotorSports 6-time winnerOwners: Bill Hearne, Chuck GolinvauxLocation: Spearfish, S.D Store size: 19,860 sq. ft. Vehicle brands: Arctic Cat, Honda, KYMC
Outer Banks Harley-Davidson 6-time winner Owner: Maurice SlaughterLocation: Harbinger, N.C. Store size: 16,000 sq. ft. Vehicle brand: Harley-Davidsonwww.harley
Outpost Harley-Davidson 3-time winnerOwners: Russ and Leann SaputoLocation: Pueblo, Colo.Store size: 25,000 sq. ft. Vehicle brand: Harley-Davidsonwww.outposthd.
Penco Power Products 5-time winnerOwners: Kirk Penrod, Vaughn PenrodLocation: Kalispell, Mont. Store size: 13,750 sq. ft. Vehicle brands: KTM, Yamaha www.yamaha
Performance PowerSports 1-time winnerOwner: Kurt MechlingLocation: Seneca, S.C. Store size: 22,000 sq. ft. Vehicle brands: Kawasaki, KTM, Polaris, Schwinn, Ves
Pig Trail Harley-Davidson/Buell 1-time winnerOwner: Paul JohnsonLocation: Rogers, Ark.Store Size: 47,800 sq. ft. Vehicle brands: Buell, Harley-Davidsonwww.pigtr
Renton Motorcycles 4-time winnerOwner: Bob LanphereLocation: Renton, Wash.Store size: 86,000 sq. ft. Vehicle brands: Honda, Kawasaki, KYMCO, Suzuki, Yamahawww.r
Rick Roush Motorsports 3-time winnerOwner: Rick RoushLocation: Medina, Ohio Store size: 40,091 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, Ridley Motorcycles
Riva Motorsports 4-time winnerOwners: Joseph Bamdas and the Bamdas familyLocation: Pompano Beach, Fla. Store size: 50,500 sq. ft. Vehicle brands: BRP/Can-Am, C
Road Track and Trail LLC 1-time winnerOwner: Nick RankLocation: Big Bend, Wis. Store size: 19,000 sq. ft. Vehicle brands: Pre-owned vehicles www.roadtrackandtra
Santa Fe Motor Sports 2-time winnerOwners: Sid and Nancy MaceLocation: Santa Fe, N.M.Store size: 12,500 sq. ft. Vehicle brands: Kawasaki, KTM, Polaris, Suzuki,
Seacoast Harley-Davidson 14-time winnerOwners: John McGonagle, Shawn Lillie, Al ContoisLocation: North Hampton, N.H.Store size: 66,000 sq. ft. Vehicle brands: G
Smoky Mountain Harley-Davidson 2-time winner Owner: Scott Maddux Location: Maryville, Tenn. Store size: 50,000 sq. ft. Vehicle brand: Harley-Davidson www.smh-d.co
South Bay Motorsports 2-time winner Owners: Hal Brown, Ted Zuidema, David Wiles Location: Chula Vista, Calif. Store size: 51,000 sq. ft. Vehicle brands: E-Ton, H
South Sound Motorcycles 2-time winnerOwner: Anny ThyeLocation: Fife, Wash. Store size: 30,000 sq. ft. Vehicle brands: BMW, Husqvarnawww.southsoundbmw.com
Southside Harley-Davidson 1-time winner Owner: Mary Hughes Location: Virginia Beach, Va. Store size: 26,000 sq. ft. Vehicle brands: Buell, Harley-Davidson www.hrh
Star City Motor Sports 8-time winnerOwner: Robery KayLocation: Lincoln, Neb. Store size: 64,00 sq. ft. Vehicle brands: BRP/Can-Am, E-Ton, Honda, Kawasaki, Pola
Steve Seltzer Honda 1-time winner Owner: Steve SeltzerLocation: Altoona, Penn. Store size: 14,300 sq. ft. Vehicle brand: Hondawww.steveseltzerhonda.com
Struthers Bros. 8-time winner Owner: Lee LundstromLocation: Des Moines, IowaStore size: 19,000 sq. ft. Vehicle brands: E-Ton, Kawasaki, Suzuki, Triumph www.strut
Surdyke Harley-Davidson/Buell 8-time winner Owners: Gary and Linda SurdykeLocation: Festus, Mo. Store size: 25,000 sq. ft. Vehicle brands: Buell, Harley-Davidson
Xtreme Machines 3-time winner Owners: Mike Sr., Genevieve, Joe and Mike A. Resciniti Location: Millstone Township, N.J. Store size: 34,600 sq. ft. Vehicle brands: