Dealernews - March 01, 2011

Management
Joe Delmont
Editor’s note: The Dealer Lab project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by former dealer Bill Shenk
Column: Mike Vaughan
In 2010, the MIC Aftermarket Committee created Revive Your Ride!, a marketing program designed to assist dealers in generating more store traffic. The program was
Top 100 Gallery
Mary Slepicka
INDIANAPOLIS, Feb. 18 – Westerville, Ohio-based Iron Pony Motorsports Group took top honors last evening at the 20th Annual Dealernews Top 100 Dealer Awards
First Runner-Up Rexburg Motor Sports 6-time winner Owners: Jared Burt, Brad Ball, Allen Ball Location: Rexburg, Idaho Store size: 45,000 sq. ft. Vehicle bra
Second Runner-Up Bob Weaver Motorsports & Marine 8-time winner Owner: Bob Weaver Location: 8-time winner Store size: 22,500 sq. ft. Vehicle brands: Lance, Pol
Third Runner-Up World of Powersports 4-time winner Owners: Matthew and Mark Jackson Location: Decatur, Ill. Store size: 69,000 sq. ft. Vehicle brands: Honda, Kaw
Honorable Mention Signature Harley- Davidson 4-time winner Owners: Tim Sherman, Mike Lenhart, Jim Frauenberg Location: Perrysburg, Ohio Store size: 20,000 Vehicle
Honorable Mention Outdoor MotorSports 7-time winner Owners: Chuck Golinvaux and Bill Hearne Location: Spearfish, S.D. Store size: 19,860 sq. ft. Vehicle brands:
J&W CYCLES 20-time winner Owners: Jimmy and Debora Jones, Robert and Nancy Jones Location: Washington, Mo. Store size: 15,600 sq. ft. Vehicle brands: Kawasaki
Employee Incentive Outdoor MotorSports 7-time winner Owners: Chuck Golinvaux and Bill Hearne Location: Spearfish, S.D. Store size: 19,860 sq. ft. Vehicle b
Community Involvement Signature Harley- Davidson 4-time winner Owners: Jim Frauenberg, Mike Lenhart and Tim Sherman Location: Perrysburg, Ohio Store size: 20,000
Service Department Bayside Harley-Davidson 5-time winner Owner: Maurice Slaughter Location: Portsmouth, Va. Store size: 36,000 sq. ft. Vehicle brand: Harley-David
Best Store Theme Bayside Harley-Davidson 5-time winner Owner: Maurice Slaughter Location: Portsmouth, Va. Store size: 36,000 sq. ft. Vehicle brand: Harley-Davidso
Customer Service Powersports of Joplin 4-time winner Owners: Garrett and Diane Paull Location: Joplin, Mo. Store size: 21,000 sq. ft. Vehicle brands: Honda, Suzu
Special Merit: E-Commerce World of Powersports 4-time winner Owners: Matthew and Mark Jackson Location: Decatur, Ill. Store size: 69,000 sq. ft. Vehicle brands:
Best Promotion World of Powersports 4-time winner Owners: Matthew and Mark Jackson Location: Decatur, Ill. Store size: 69,000 sq. ft. Vehicle brands: Honda, Kawas
Best Display Bob Weaver Motorsports & Marine 8-time winner Owner: Bob Weaver Location: 8-time winner Store size: 22,500 sq. ft. Vehicle brands: Lance, Polaris
Best Independent Road Track and Trail 2-time winner Owner: Nick Rank Location: Big Bend, Wis. Store size: 19,000 sq. ft. Vehicle brands: Pre-owned vehicleswww.roa
Best Exterior Rexburg Motor Sports 6-time winner Owners: Jared Burt, Brad Ball, Allen Ball Location: Rexburg, Idaho Store size: 45,000 sq. ft. Vehicle brands: Arc
Media Campaign — Online A.D. Farrow Harley- Davidson 13-time winner Owners: Bob and Valerie Althoff Location: Sunbury, Ohio Store size: 115,000 sq. ft. Ve
Best Website Deptford Honda Yamaha 4-time winner Owner: Donna Coryell Location: Deptford, N.J. Store size: 22,000 sq. ft. Vehicle brands: Honda, Yamaha www
Media Campaign — Other J&W Cycles 20-time winner Owners: Jimmy and Deborah Jones, Robert and Nancy Jones Location: Washington, Mo. Store size: 15,600 s
Best Event McGrath Powersports 3-time winner Owner: Mike McGrath Location: Cedar Rapids, Iowa Store size: 40,000 sq. ft. Vehicle brands: Honda, Kawasaki, Polari
Media Campaign — Print Outpost Harley-Davidson 4-time winner Owners: Russ and Leann Saputo Location: Pueblo, Colo. Store size: 25,000 sq. ft. Vehicle brand
Media Campaign — Radio/TV Strokers Dallas 3-time winner Owner: Rick Fairless Location: Dallas, Texas Store size: 30,000 sq. ft. Vehicle brands: Big Dog, Bra
Best Use of Space Ducati Newport Beach 1-time winner Owners: Mike and Judy Guerin Location: Costa Mesa, Calif. Store size: 8,400 sq. ft. Vehicle brand: Ducatiwww.
Advantage Powersports 3-time winner Owners: Jeff Stanfield, Jim Stanfield Location: Kansas City, Mo. Store size: 30,000 sq. ft. Vehicle brands: BRP/Can-Am, Honda,
Adventure Harley-Davidson 3-time winner Owners: Mike and Franscene Davis Location: Dover, Ohio Store size: 38,000 sq. ft. Vehicle brand: Harley-Davidsonwww.advent
Alamo Cycle Plex 11-time winner Owner: Robert Sistrunk Location: San Antonio, Texas Store size: 39,000 sq. ft. Vehicle brands: Honda, Kawasaki, Polaris, Suzuki,
American Powersports 1-time winner Owner: Mark W. Walther Location: Findlay, Ohio Store size: 26,400 sq. ft. Vehicle brands: BRP/Can-Am, Polaris, Suzuki, Victory
Andy’s Cycle Sales 4-time winner Owner: Harry Watts, Jr. Location: Bonnyman, Ky. Store size: 20,650 sq. ft. Vehicle brands: Honda, Husaberg, Kawasaki, Suz
Apex Powersports 1-time winner Owners: Mike Davis, Gary Miller, Larry Browning Location: New Philadelphia, Ohio Store size: 13,000 sq. ft. Vehicle brands: Hond
Beartooth Harley-Davidson/Buell 7-time winner Owner: Barry Usher Location: Billings, Mont. Store size: 39,000 sq. ft. Vehicle brands: Buell, Harley-Davidsonwww.be
Big St. Charles Motorsports 1-time winner Owners: Brad Holzhauer, Allen Holzhauer Location: St. Charles, Mo. Store size: 30,000 sq. ft. Vehicle brands: Harley-D
Black Wolf Harley-Davidson 3-time winner Owner: Charlie Cole Location: Bristol, Va. Store size: 27,000 sq. ft. Vehicle brand: Harley-Davidsonwww.blackwolfharley
Central Texas Powersports 3-time winner Owners: Steve and Teresa Littlefield Location: Georgetown, Texas Store size: 43,500 sq. ft. Vehicle brands: BRP/Can-Am, Ka
Champion Motorsports 8-time winner Owners: Jimmy and Crystal Allison Location: Roswell, N.M. Store size: 26,000 sq. ft. Vehicle brands: E-Ton, Harley-Davidson, H
Charlie’s Harley-Davidson 4-time winner Owner: Charlie Cole Location: Huntington, W.V. Store size: 66,000 sq. ft. Vehicle brand: Harley-Davidson www.
City Cycle Sales 6-time winner Owner: Wayne A. Jaekce Location: Junction City, Kan. Store size: 33,612 sq. ft. Vehicle brands: Harley-Davidson, Kawasaki, Suzuki
Cole Harley-Davidson 3-time winner Owners: Charles M. Cole, William Paul Cole Jr. Location: Bluefield, W.Va. Store size: 10,000 sq. ft. Vehicle brand: Harley-Da
Competition Accessories 4-time winner Owners: Jack A. Bowshier, Jack D. Bowshier, Shawn Bowshier Location: Springfield, Ohio Store size: 45,000 sq. ft. Vehic
Conrad’s Harley-Davidson 3-time winner Owners: Ray, Patrick, Darren Conrad Location: Shorewood, Ill. Store size: 85,000 sq. ft. Vehicle brand: Harley-Davi
Crossroad Powersports 3-time winner Owner: Eric Osner Location: Upper Darby, Penn. Store size: 23,000 sq. ft. Vehicle brands: Honda, Kawasaki, Piaggio, Suzuki,
Cruisin’ 66 3-time winner Owners: Nan Woodsome, Tim Woodsome Location: Springfield, Mo. Store size: 10,000 sq. ft. Vehicle brands: Big Dog, Victorywww.cru
Cycle World 6-time winner Owners: Glenn and Nancy Diedrich Location: Houma, La. Store size: 20,000 sq. ft. Vehicle brands: Honda, Kawasaki, Yamaha www.cycl
Cycle World of Athens 14-time winner Owners: Phil Nuckolls, Jim Nuckolls Location: Bogart, Ga. Store size: 32,243 sq. ft. Vehicle brands: Buell, Harley-Davidson,
Cyclewise Inc. 1-time winner Owners: Joe and Tamara Boise Location: New Haven, Vt. Store size: 6,500 sq. ft. Vehicle brands: Ducati, KYMCO, Suzukiwww.cyclewisevt
Dallas Honda 5-time winner Owner: Al Lamb Location: Dallas Store size: 34,000 sq. ft. Vehicle brand: Hondawww.dallashonda.comLike Dealernews’ Facebook pag
Deland Motorsports 1-time winner Owner: Kurt Dye Location: Deland, Fla. Store size: 9,500 sq. ft. Vehicle brands: BRP/Can-Am, Sea-Doo, Suzuki, Yamahawww.delandm
Dothan Powersports 9-time winner Owner: Don Owens Location: Dothan, Ala. Store size: 22,400 sq. ft. Vehicle brands: Honda, Polaris, Suzuki, Victory, Yamahawww.do
Doug Douglas Motorcycles 2-time winner Owners: Art Guilfoil, Danny Manthis, Doug and Glenda Douglas Location: San Bernardino, Calif. Store size: 3,500 sq. ft. Ve
Downtown Harley-Davidson Renton 4-time winner Owners: Terry Stallcop, Bob Lanphere Location: Renton, Wash. Store size: 90,000 sq. ft. Vehicle brands: Buell, Harl
Eagle’s Nest Harley-Davidson 1-time winner Owners: Terry Davis, Trena Chaves, Tamey Hilburn Location: Lathrop, Calif. Store size: 45,000 sq. ft. Vehicle b
Experience Powersports 1-time winner Owner: Lance Cornell Location: Moses Lake, Wash. Store size: 18,000 sq. ft. Vehicle brands: Kawasaki, KTM, Suzuki, Yamahaww
Family PowerSports 1-time winner Owners: Morris Baker, Wade Hoak Location: McKinney, Texas Store size: 5,100 sq. ft. Vehicle brands: KTM, Polaris, Victory
Fay Myers Motorcycle World 14-time winner Owners: Mark Wallace, Lisa Schomp Location: Greenwood Village, Colo. Store size: 61,000 sq. ft. Vehicle brands: Aprilia
Filer’s Powersports 5-time winner Owner: Ted Filer Location: Macedon, N.Y. Store size: 20,000 sq. ft. Vehicle brands: Arctic Cat, BRP/Can-Am, Polaris, Sea-
Freedom Cycles 13-time winner Owners: Mike and Jenni Stanfield Location: Grandview, Mo. Store size: 75,000 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, Polaris,
Frieze Harley-Davidson 4-time winner Owner: Virginia G. Frieze Location: O’Fallon, Ill. Store size: 33,000 sq. ft. Vehicle brand: Harley-Davidsonwww.frieze
Gieson Motorsports 7-time winner Owners: Jon Gieson, Linda Gieson Location: Rock Falls, Ill. Store size: 17,850 sq. ft. Vehicle brands: Kawasaki, Suzuki, Yamahaw
Grand Prix Motorsports 6-time winner Owner: William Comegys Location: Littleton, Colo. Store size: 40,000 sq. ft. Vehicle brands: Kawasaki, Polaris, Schwinn, Suz
Grand Rapids Harley-Davidson 1-time winner Owners: Paul, Michael and David Veracka Location: Hudsonville, Mich. Store size: 46,500 sq. ft. Vehicle brands: Buell,
Great Bay Motorcycles 8-time winner Owner: Don Jeka Location: North Hampton, N.H. Store size: 11,600 sq. ft. Vehicle brands: Ducati, Piaggio, Triumph, Vespawww.
Green Mountain Harley-Davidson 2-time winner Owners: David and Debby Pearson, Brian and Christina Cussimanio Location: Essex Junction, Vt. Store size: 18,000 sq
Hampton Roads Harley-Davidson 3-time winner Owner: Mary Hughes Location: Yorktown, Va. Store size: 30,000 sq. ft. Vehicle brand: Harley-Davidsonwww.hrhd.comLike
Harley-Davidson of St. Augustine 3-time winner Owners: Clark Vitulli, Allen Good Location: St. Augustine, Fla. Store size: 16,000 sq. ft. Vehicle brand: Harley-D
2-Time Winner Owners: Greg and Mark Donahoe Location: Springdale, Ark. Store Size: 27,000 sq. ft. Years in Business: 11.5 Vehicle B
Hoosier Harley-Davidson 3-time winner Owners: Russ and Leann Saputo Location: Elkhart, Ind. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidsonwww.hoosier
Horny Toad Harley-Davidson 1-time winner Owner: George Lee Location: Temple, Texas Store size: 30,000 sq. ft. Vehicle brand: Harley-Davidsonwww.hornytoadhd.comL
Hot Rod Harley-Davidson 2-time winner Owners: Carl Miskotten, Mark Campbell Location: Muskegon, Mich. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davidsonww
House of Harley-Davidson 7-time winner Owner: John Schaller Location: Milwaukee, Wis. Store size: 50,000 sq. ft. Vehicle brands: Genuine Scooter, Harley-Davidson
Indian Motorcycle Charlotte 2-time winner Owner: Mark Moses Location: Lowell, N.C. Store size: 11,300 sq. ft. Vehicle brand: Indianwww.indianmotorcyclecharlotte.
J&L Harley-Davidson 15-time winner Owners: Jim and Lonnie Entenman Location: Sioux Falls, S.D. Store size: 38,000 sq. ft. Vehicle brand: Harley-Davidsonwww.
Kearney Yamaha 5-time winner Owners: Craig and Amy Stokebrand Location: Kearney, Neb. Store size: 22,000 sq. ft. Vehicle brands: Kawasaki, Polaris, Suzuki, Yama
Killeen Power Sports 6-time winner Owners: Jim and Linda Foster Location: Killeen, Texas Store size: 40,000 sq. ft. Vehicle brands: Honda, Polaris, Suzuki, Triu
Maxim Honda 5-time winner Owners: Ray Grupp, Dale Johnson Location: Allen, Texas Store size: 33,000 sq. ft. Vehicle brand: Hondawww.maximhonda.netLike Dealernew
Mission Motorsports 2-time winner Owners: Robin Matherson, John Sutton Location: Irvine, Calif. Store size: 40,000 sq. ft. Vehicle brands: BRP/Can-Am, Honda, Kaw
Myers-Duren Harley-Davidson 11-time winner Owner: Reba McClanahan Location: Tulsa, Okla. Store size: 21,400 sq. ft. Vehicle brand: Harley-Davidsonwww.tulsaharley
Northland Motorsports 5-time winner Owners: Gary Hengeveld, Joe Hengeveld, Steve Hengeveld Location: Flagstaff, Ariz. Store size: 35,000 sq. ft. Vehicle brands:
Outer Banks Harley-Davidson 7-time winner Owner: Maurice Slaughter Location: Elizabeth City, N.C. Store size: 16,000 sq. ft. Vehicle brand: Harley-Davidsonwww.ha
Performance Cycle 5-time winner Owner: Gerald Tims Location: Oklahoma City, Okla. Store size: 25,000 sq. ft. Vehicle brands: Suzuki, Triumphwww.performancecycleo
Performance Power Sports 2-time winner Owners: Harvey J. Sharp III, John L. Soileau Location: Houma, La. Store size: 16,800 sq. ft. Vehicle brands: BPR/Can-Am, P
Performance PowerSports 2-time winner Owner: Kurt Von Mechling Location: Seneca, S.C. Store size: 24,000 sq. ft. Vehicle brands: Kawasaki, KTM, Piaggio, Polaris
Pioneer Motorsport 2-time winner Owners: Terry and Michelle Armstrong Location: Chafee, N.Y. Store size: 29,000 sq. ft. Vehicle brands: BRP/Can-Am, Kawasaki, Po
Powersports East 4-time winner Owners: Lynn Nathan, Joel Samick Location: Bear, Del. Store size: 23,200 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, KYMCO, Pol
Ray Price Inc. 2-time winner Owners: Ray and Jean Price Location: Raleigh, N.C. Store size: 60,000 sq. ft. Vehicle brands: Harley-Davidson, Triumphwww.rayprice.
Renegade Harley-Davidson 2-time winner Owners: Eddy Soberon, Kate Ribar Location: Alexandria, La. Store size: 29,441 sq. ft. Vehicle brand: Harley-Davidson
Renton Motorcycle Co. 5-time winner Owner: Bob Lanphere Location: Renton, Wash. Store size: 86,000 sq. ft. Vehicle brands: Honda, Kawasaki, KYMCO, Suzuki, Yahama
Rick Roush Motor Sports 4-time winner Owner: Rick Roush Store size: 40,091 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, Suzuki, Yamahawww.rickroushmotorsports.c
Rob’s Performance 1-time winner Owner: Robert A. Strauss Location: Johnson Creek, Wis. Store size: 28,700 sq. ft. Vehicle brands: BRP/Can-Am, Hondawww.robs
Santa Fe Motor Sports 3-time winner Owners: Sid Mace and Nancy Mace Location: Santa Fe, N.M. Store size: 12,500 sq. ft. Vehicle brands: Kawasaki, KTM, Polaris, S
Scooternerds/Vespa Greensboro 1-time winner Owners: John and Dorrie Hill Location: Greensboro, N.C. Store size: 5,500 sq. ft. Vehicle brands: Aprilia, CF Moto, K
Seacoast Harley-Davidson 15-time winner Owners: Al Contois, Shawn Lillie, John McGonagle Location: North Hampton, N.H. Store size: 66,000 sq. ft. Vehicle brands:
Shenandoah Harley-Davidson 5-time winner Owner: Robert E. Ladd Location: Staunton, Va. Store size: 37,700 sq. ft. Vehicle brand: Harley-Davidsonwww.shenandoahhd.
Sierra Cycles 1-time winner Owner: Barry Levitt Location: Sierra Vista, Ariz. Store size: 9,000 sq. ft. Vehicle brands: Arctic Cat, Kawasaki, Schwinn, Suzukiwww.
Simply Sport Bikes 1-time winner Owners: Dale Cox, Brian Cox Location: Eden Prairie, Minn. Store size: 6,300 sq. ft. www.simplysportbikes.com Like Dealernew
Smoky Mountain Harley-Davidson 3-time winner Owners: Scott and Monet Maddux Location: Maryville, Tenn. Store size: 50,000 sq. ft. Vehicle brand: Harley-Davi
Southbay Motorsports 3-time winner Owners: Hal Brown, Ted Zuidema, David Wiles Location: Chula Vista, Calif. Store size: 51,000 sq. ft. Vehicle brands: Ducai, E-
Sport Cycle Suzuki Owner: Jo Jo Dzurkovich Location: Leesport, Penn. Store size: 12,000 sq. ft. Vehicle brands: BRP/Can Am, Lehman Trikes, Piaggio, Schwinn, Su
Star City Motor Sports 8-time winnerOwner: Robery KayLocation: Lincoln, Neb. Store size: 64,00 sq. ft. Vehicle brands: BRP/Can-Am, E-Ton, Honda, Kawasaki, Pola
Steve Seltzer Honda 2-time winner Owner: Steve Seltzer Location: Altoona, Penn. Store size: 14,300 sq. ft. Vehicle brand: Hondawww.steveseltzerhonda.comLike Dea
Struthers Bros. 9-time winner Owner: Lee Lundstrom Location: Des Moines, Iowa Store size: 19,000 sq. ft. Vehicle brands: E-Ton, Kawasaki, Suzuki, Triumphwww.str
Toledo Harley-Davidson 3-time winner Owners: Tim Sherman, Mike Lenhart, Jim Frauenberg Location: Toledo, Ohio Store size: 27,000 sq. ft. Vehicle brand: Harley-D
TwoWheelz 1-time winner Owners: Matt Krsul, Kim Rich Location: Butte, Mont. Store size: 3,500 sq. ft.www.twowheelz.comLike Dealernews’ Facebook page:
VanDerZee Motorplex 3-time winner Owners: Raymond and Linda VanDerZee Location: South Haven, Mich. Store size: 10,564 sq. ft. Vehicle brands: Kawasaki, KYMCO, Sc
Vandervest Harley-Davidson 3-time winner Owners: Rick Vandervest, Lynn Vandervest Location: Peshtigo, Wash. Store size: 40,000 sq. ft. Vehicle brand: Harley-Davi
Waugh Enterprises Harley-Davidson 5-time winner Owners: Donald and Marcelline Waugh Location: Orange, Va. Store size: 23,406 sq. ft. Vehicle brand: Harley-Davids
Wildcat Harley-Davidson 2-time winner Owners: Scott and Monet Maddux Location: London, Ky. Store size: 34,000 sq. ft. Vehicle brand: Harley-Davidsonwww.wildcath
Xtreme Machines 4-time winner Owners: Michael PJ Resciniti, Genevieve Resciniti, Michael A. Resciniti, Joseph Resciniti Location: Millstone Township, N.J. Store