Editor’s note: The Dealer Lab project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by former dealer Bill Shenk
In 2010, the MIC Aftermarket Committee created Revive Your Ride!, a marketing program designed to assist dealers in generating more store traffic. The program was
INDIANAPOLIS, Feb. 18 – Westerville, Ohio-based Iron Pony Motorsports Group took top honors last evening at the 20th Annual Dealernews Top 100 Dealer Awards
First Runner-Up
Rexburg Motor Sports
6-time winner
Owners: Jared Burt, Brad Ball, Allen Ball
Location: Rexburg, Idaho
Store size: 45,000 sq. ft.
Vehicle bra
Second Runner-Up
Bob Weaver Motorsports & Marine
8-time winner
Owner: Bob Weaver
Location: 8-time winner
Store size: 22,500 sq. ft.
Vehicle brands: Lance, Pol
Third Runner-Up
World of Powersports
4-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brands: Honda, Kaw
J&W CYCLES
20-time winner
Owners: Jimmy and Debora Jones, Robert and Nancy Jones
Location: Washington, Mo.
Store size: 15,600 sq. ft.
Vehicle brands: Kawasaki
Employee Incentive
Outdoor MotorSports
7-time winner
Owners: Chuck Golinvaux and Bill Hearne
Location: Spearfish, S.D.
Store size: 19,860 sq. ft.
Vehicle b
Community Involvement
Signature Harley-
Davidson
4-time winner
Owners: Jim Frauenberg, Mike Lenhart and Tim Sherman
Location: Perrysburg, Ohio
Store size: 20,000
Service Department
Bayside Harley-Davidson
5-time winner
Owner: Maurice Slaughter
Location: Portsmouth, Va.
Store size: 36,000 sq. ft.
Vehicle brand: Harley-David
Best Store Theme
Bayside Harley-Davidson 5-time winner
Owner: Maurice Slaughter
Location: Portsmouth, Va.
Store size: 36,000 sq. ft.
Vehicle brand: Harley-Davidso
Customer Service
Powersports of Joplin
4-time winner
Owners: Garrett and Diane Paull
Location: Joplin, Mo.
Store size: 21,000 sq. ft.
Vehicle brands: Honda, Suzu
Special Merit: E-Commerce
World of Powersports
4-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brands:
Best Promotion
World of Powersports
4-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brands: Honda, Kawas
Best Display
Bob Weaver Motorsports & Marine
8-time winner
Owner: Bob Weaver
Location: 8-time winner
Store size: 22,500 sq. ft.
Vehicle brands: Lance, Polaris
Best Independent
Road Track and Trail 2-time winner
Owner: Nick Rank
Location: Big Bend, Wis.
Store size: 19,000 sq. ft.
Vehicle brands: Pre-owned vehicleswww.roa
Best Exterior
Rexburg Motor Sports
6-time winner
Owners: Jared Burt, Brad Ball, Allen Ball
Location: Rexburg, Idaho
Store size: 45,000 sq. ft.
Vehicle brands: Arc
Media Campaign — Online
A.D. Farrow Harley-
Davidson
13-time winner
Owners: Bob and Valerie Althoff
Location: Sunbury, Ohio
Store size: 115,000 sq. ft.
Ve
Media Campaign — Other
J&W Cycles
20-time winner
Owners: Jimmy and Deborah Jones, Robert and Nancy Jones
Location: Washington, Mo.
Store size: 15,600 s
Best Event
McGrath Powersports
3-time winner
Owner: Mike McGrath
Location: Cedar Rapids, Iowa
Store size: 40,000 sq. ft.
Vehicle brands: Honda, Kawasaki, Polari
Media Campaign —
Radio/TV
Strokers Dallas
3-time winner
Owner: Rick Fairless
Location: Dallas, Texas
Store size: 30,000 sq. ft.
Vehicle brands: Big Dog, Bra
Best Use of Space
Ducati Newport Beach
1-time winner
Owners: Mike and Judy Guerin
Location: Costa Mesa, Calif.
Store size: 8,400 sq. ft.
Vehicle brand: Ducatiwww.
Advantage Powersports
3-time winner
Owners: Jeff Stanfield, Jim Stanfield
Location: Kansas City, Mo.
Store size: 30,000 sq. ft.
Vehicle brands: BRP/Can-Am, Honda,
Adventure Harley-Davidson
3-time winner
Owners: Mike and Franscene Davis
Location: Dover, Ohio
Store size: 38,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.advent
American Powersports
1-time winner
Owner: Mark W. Walther
Location: Findlay, Ohio
Store size: 26,400 sq. ft.
Vehicle brands: BRP/Can-Am, Polaris, Suzuki, Victory
Apex Powersports
1-time winner
Owners: Mike Davis, Gary Miller, Larry Browning
Location: New Philadelphia, Ohio
Store size: 13,000 sq. ft.
Vehicle brands: Hond
Big St. Charles Motorsports
1-time winner
Owners: Brad Holzhauer, Allen Holzhauer
Location: St. Charles, Mo.
Store size: 30,000 sq. ft.
Vehicle brands: Harley-D
Black Wolf Harley-Davidson
3-time winner
Owner: Charlie Cole
Location: Bristol, Va.
Store size: 27,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.blackwolfharley
Central Texas Powersports
3-time winner
Owners: Steve and Teresa Littlefield
Location: Georgetown, Texas
Store size: 43,500 sq. ft.
Vehicle brands: BRP/Can-Am, Ka
Champion Motorsports
8-time winner
Owners: Jimmy and Crystal Allison
Location: Roswell, N.M.
Store size: 26,000 sq. ft.
Vehicle brands: E-Ton, Harley-Davidson, H
City Cycle Sales
6-time winner
Owner: Wayne A. Jaekce
Location: Junction City, Kan.
Store size: 33,612 sq. ft.
Vehicle brands: Harley-Davidson, Kawasaki, Suzuki
Cole Harley-Davidson
3-time winner
Owners: Charles M. Cole, William Paul Cole Jr.
Location: Bluefield, W.Va.
Store size: 10,000 sq. ft.
Vehicle brand: Harley-Da
Competition Accessories
4-time winner
Owners: Jack A. Bowshier, Jack D. Bowshier, Shawn Bowshier
Location: Springfield, Ohio
Store size: 45,000 sq. ft.
Vehic
Conrad’s Harley-Davidson
3-time winner
Owners: Ray, Patrick, Darren Conrad
Location: Shorewood, Ill.
Store size: 85,000 sq. ft.
Vehicle brand: Harley-Davi
Cruisin’ 66
3-time winner
Owners: Nan Woodsome, Tim Woodsome
Location: Springfield, Mo.
Store size: 10,000 sq. ft.
Vehicle brands: Big Dog, Victorywww.cru
Cycle World of Athens
14-time winner
Owners: Phil Nuckolls, Jim Nuckolls
Location: Bogart, Ga.
Store size: 32,243 sq. ft.
Vehicle brands: Buell, Harley-Davidson,
Cyclewise Inc.
1-time winner
Owners: Joe and Tamara Boise
Location: New Haven, Vt.
Store size: 6,500 sq. ft.
Vehicle brands: Ducati, KYMCO, Suzukiwww.cyclewisevt
Doug Douglas Motorcycles
2-time winner
Owners: Art Guilfoil, Danny Manthis, Doug and Glenda Douglas
Location: San Bernardino, Calif.
Store size: 3,500 sq. ft.
Ve
Fay Myers Motorcycle World
14-time winner
Owners: Mark Wallace, Lisa Schomp
Location: Greenwood Village, Colo.
Store size: 61,000 sq. ft.
Vehicle brands: Aprilia
Frieze Harley-Davidson
4-time winner
Owner: Virginia G. Frieze
Location: O’Fallon, Ill.
Store size: 33,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.frieze
Gieson Motorsports
7-time winner
Owners: Jon Gieson, Linda Gieson
Location: Rock Falls, Ill.
Store size: 17,850 sq. ft.
Vehicle brands: Kawasaki, Suzuki, Yamahaw
Grand Prix Motorsports
6-time winner
Owner: William Comegys
Location: Littleton, Colo.
Store size: 40,000 sq. ft.
Vehicle brands: Kawasaki, Polaris, Schwinn, Suz
Grand Rapids Harley-Davidson
1-time winner
Owners: Paul, Michael and David Veracka
Location: Hudsonville, Mich.
Store size: 46,500 sq. ft.
Vehicle brands: Buell,
Great Bay Motorcycles
8-time winner
Owner: Don Jeka
Location: North Hampton, N.H. Store size: 11,600 sq. ft.
Vehicle brands: Ducati, Piaggio, Triumph, Vespawww.
Green Mountain Harley-Davidson
2-time winner
Owners: David and Debby Pearson, Brian and Christina Cussimanio
Location: Essex Junction, Vt.
Store size: 18,000 sq
Harley-Davidson of St. Augustine
3-time winner
Owners: Clark Vitulli, Allen Good
Location: St. Augustine, Fla.
Store size: 16,000 sq. ft.
Vehicle brand: Harley-D
Horny Toad Harley-Davidson
1-time winner
Owner: George Lee
Location: Temple, Texas
Store size: 30,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.hornytoadhd.comL
Hot Rod Harley-Davidson
2-time winner
Owners: Carl Miskotten, Mark Campbell
Location: Muskegon, Mich.
Store size: 40,000 sq. ft.
Vehicle brand: Harley-Davidsonww
House of Harley-Davidson
7-time winner
Owner: John Schaller
Location: Milwaukee, Wis.
Store size: 50,000 sq. ft.
Vehicle brands: Genuine Scooter, Harley-Davidson
Indian Motorcycle Charlotte
2-time winner
Owner: Mark Moses
Location: Lowell, N.C.
Store size: 11,300 sq. ft.
Vehicle brand: Indianwww.indianmotorcyclecharlotte.
J&L Harley-Davidson
15-time winner
Owners: Jim and Lonnie Entenman
Location: Sioux Falls, S.D.
Store size: 38,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.
Killeen Power Sports 6-time winner
Owners: Jim and Linda Foster
Location: Killeen, Texas
Store size: 40,000 sq. ft.
Vehicle brands: Honda, Polaris, Suzuki, Triu
Northland Motorsports 5-time winner
Owners: Gary Hengeveld, Joe Hengeveld, Steve Hengeveld
Location: Flagstaff, Ariz.
Store size: 35,000 sq. ft.
Vehicle brands:
Outer Banks Harley-Davidson
7-time winner
Owner: Maurice Slaughter
Location: Elizabeth City, N.C.
Store size: 16,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.ha
Performance Power Sports
2-time winner
Owners: Harvey J. Sharp III, John L. Soileau
Location: Houma, La.
Store size: 16,800 sq. ft.
Vehicle brands: BPR/Can-Am, P
Pioneer Motorsport
2-time winner
Owners: Terry and Michelle Armstrong
Location: Chafee, N.Y.
Store size: 29,000 sq. ft.
Vehicle brands: BRP/Can-Am, Kawasaki, Po
Powersports East
4-time winner
Owners: Lynn Nathan, Joel Samick
Location: Bear, Del.
Store size: 23,200 sq. ft.
Vehicle brands: Honda, Kawasaki, KTM, KYMCO, Pol
Ray Price Inc.
2-time winner
Owners: Ray and Jean Price
Location: Raleigh, N.C.
Store size: 60,000 sq. ft.
Vehicle brands: Harley-Davidson, Triumphwww.rayprice.
Rick Roush Motor Sports
4-time winner
Owner: Rick Roush
Store size: 40,091 sq. ft.
Vehicle brands: Honda, Kawasaki, KTM, Suzuki, Yamahawww.rickroushmotorsports.c
Rob’s Performance
1-time winner
Owner: Robert A. Strauss
Location: Johnson Creek, Wis.
Store size: 28,700 sq. ft.
Vehicle brands: BRP/Can-Am, Hondawww.robs
Santa Fe Motor Sports
3-time winner
Owners: Sid Mace and Nancy Mace
Location: Santa Fe, N.M.
Store size: 12,500 sq. ft.
Vehicle brands: Kawasaki, KTM, Polaris, S
Scooternerds/Vespa Greensboro
1-time winner
Owners: John and Dorrie Hill
Location: Greensboro, N.C.
Store size: 5,500 sq. ft.
Vehicle brands: Aprilia, CF Moto, K
Seacoast Harley-Davidson
15-time winner
Owners: Al Contois, Shawn Lillie, John McGonagle
Location: North Hampton, N.H.
Store size: 66,000 sq. ft.
Vehicle brands:
Shenandoah Harley-Davidson
5-time winner
Owner: Robert E. Ladd
Location: Staunton, Va.
Store size: 37,700 sq. ft.
Vehicle brand: Harley-Davidsonwww.shenandoahhd.
Sierra Cycles
1-time winner
Owner: Barry Levitt
Location: Sierra Vista, Ariz.
Store size: 9,000 sq. ft.
Vehicle brands: Arctic Cat, Kawasaki,
Schwinn, Suzukiwww.
Simply Sport Bikes
1-time winner
Owners: Dale Cox, Brian Cox
Location: Eden Prairie, Minn.
Store size: 6,300 sq. ft.
www.simplysportbikes.com
Like Dealernew
Smoky Mountain Harley-Davidson
3-time winner
Owners: Scott and Monet Maddux
Location: Maryville, Tenn.
Store size: 50,000 sq. ft.
Vehicle brand: Harley-Davi
Sport Cycle Suzuki
Owner: Jo Jo Dzurkovich
Location: Leesport, Penn.
Store size: 12,000 sq. ft.
Vehicle brands: BRP/Can Am, Lehman Trikes, Piaggio, Schwinn, Su
Star City Motor Sports
8-time winnerOwner: Robery KayLocation: Lincoln, Neb. Store size: 64,00 sq. ft. Vehicle brands: BRP/Can-Am, E-Ton, Honda, Kawasaki, Pola
Steve Seltzer Honda 2-time winner
Owner: Steve Seltzer
Location: Altoona, Penn.
Store size: 14,300 sq. ft.
Vehicle brand: Hondawww.steveseltzerhonda.comLike Dea
Toledo Harley-Davidson
3-time winner
Owners: Tim Sherman, Mike Lenhart, Jim Frauenberg
Location: Toledo, Ohio
Store size: 27,000 sq. ft.
Vehicle brand: Harley-D
VanDerZee Motorplex
3-time winner
Owners: Raymond and Linda VanDerZee
Location: South Haven, Mich.
Store size: 10,564 sq. ft.
Vehicle brands: Kawasaki, KYMCO, Sc
Wildcat Harley-Davidson 2-time winner
Owners: Scott and Monet Maddux
Location: London, Ky.
Store size: 34,000 sq. ft.
Vehicle brand: Harley-Davidsonwww.wildcath
Xtreme Machines
4-time winner
Owners: Michael PJ Resciniti, Genevieve Resciniti, Michael A. Resciniti, Joseph Resciniti
Location: Millstone Township, N.J.
Store
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
