Dealernews - March 01, 2012

Management
Joe Delmont
Editor’s note: The Dealer Lab project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by dealer Bill Shenk, detai
Rick Fairless
Motorcycles have been the one constant focus in my life. When I was 9 years old, my dad brought home a Suzuki mini-bike for my brother and me to share. That&rsquo
Rexburg Motorsports launched a fully convertible e-commerce platform enabling customers to configure a vehicle, obtain a discounted price quote, eSign a purchase
Top 100 Gallery
City Cycle Sales Inc. — 7-time winner Owner: Wayne A. Jaecke Location: Junction City, Kan. • Store size: 33,612 sq. ft. Vehicle brands: Harley-David
J & L Harley-Davidson 16-time winner Owners: Jim and Lonnie Enteman Location: Sioux Falls, S.D. Store size: 38,000 sq. ft. Vehicle brand: Harley-Davidson
7-time time winner Rexburg Motorsports Owners: Jared Burt, Allen Ball, Brad Ball Location: Rexburg, Idaho Store size: 45,000 sq. ft. Vehicle brands: Arctic Ca
Third Runner-Up Milwaukee Harley-Davidson 8-time winner Owner: Chaz Hastings Location: Milwaukee, Wis. Store size: 36,000 sq. ft. www.milwaukeeharley.com Thi
Cycle Center of Denton — 1-time winner Owners: Randy Martin, Kenny Martin, Carlos Gonzalez Location: Denton, Texas Store size: 30,000 sq. ft. Vehicle brands
Steve Seltzer Honda — 3-time winner Owner: Steve Seltzer Location: Altoona, Penn. Store size: 14,300 sq. ft. Vehicle brand: Honda www.steveseltzerhonda
Chaparral Motorsports — 2-time time winner Owner: David Damron Location: San Bernardino, Calif. Store size: 170,000 sq. ft. Vehicle brands: BRP/Can-Am,
Powersports of Joplin — 5-time winner Owner: Garrett Paull Location: Joplin, Mo. Store size: 21,000 sq. ft. Vehicle brands: Honda, Suzuki, Yamaha www.p
Ademec Harley-Davidson — 3-time winner Owners: Mark and Chris Adamec Location: Jacksonville, Fla. Store size: 54,298 sq. ft. Vehicle brand: Harley-David
J & W Cycles Inc. — 21-time winner Owners: Jimmy Jones, Debora Jones, Robert Jones, Nancy Jones Location: Washington, Mo. Store size: 15,600 sq. ft.
World of Powersports Inc. — 5-time winner Owners: Matthew and Mark Jackson Location: Decatur, Ill. Store size: 69,000 sq. ft. Vehicle brand: Arctic Cat,
Rexburg Motorsports — 7-time winner Owners: Jared Burt, Allen Ball, Brad Ball Location: Rexburg, Idaho Store size: 45,000 sq. ft. Vehicle brands: Arctic
Performance Powersports — 3-time time winner Owners: Kurt and Gail Mechling Location: Seneca, S.C. Store size: 22,000 sq. ft. Vehicle brands: Kawasaki,
Mad River Harley-Davidson — 1-time winner Owners: Mike and Franscene Davis Location: Sandusky, Ohio Store size: 40,000 sq. ft. Vehicle brand: Harley-Dav
Road Track and Trail — 3-time winner Owner: Nick Rank Location: Big Bend, Wis. Store size: 21,500 sq. ft. Vehicle brands: Pre-owned www.roadtrackandtra
Competition Accessories — 5-time winner Owners: Dean V. Kruse, Shawn A. Bowshier Location: Springfield, Ohio Store size: 35,000 sq. ft. Vehicle brands:
Green Mountain Harley-Davidson — 3-time winner Owners: David and Debby Pearson Location: Essex Junction, Vt. Store size: 18,000 sq. ft. Vehicle brand: H
Man O’ War Harley-Davidson — 1-time winner Owner: Jim Bentley Location: Lexington, Ky. Store size: 35,000 sq. ft. Vehicle brand: Harley-Davidson
Dreyer Honda South — 1-time winner Owners: Steve and Terri St. John Location: Whiteland, Ind. Store size: 20,000 sq. ft. Vehicle brand: Honda dreyerhon
Frieze Harley-Davidson Sales Inc. — 5-time winner Owner: Virgina G. Frieze Location: O’Fallon, Ill. Store size:33,000 sq. ft. Vehicle brand: Harle
Ducati Omaha — 3-time winner Owners: Jarel Jensen and Shun Kwong Location: Omaha, Neb. Store size: 6,800 sq. ft. Vehicle brands: Ducati, Genuine Scooter
Ray Price Inc. — 3-time winner Owners: Ray and Jean Price Location: Raleigh, N.C. Store size: 60,000 sq. ft. Vehicle brands: Harley-Davidson, Triumph w
A.D. Farrow Co. Harley-Davidson — 14-time time winner Owners: Bob and Valerie Althoff Location: Sunbury, Ohio Store size: 115,000 sq. ft. Vehicle brand:
Cycle Center of Denton — 1-time time winner Location: Denton, Texas Owners: Randy Martin, Kenny Martin, Carlos Gonzalez Store size: 30,000 sq. ft. Vehic
Don J. Brown Lifetime Achievement Award John Parham, J & P Cycles Location: Anamosa, Iowa Last year, John Parham and his wife Jill announced that they were
Charlie’s Harley-Davidson — 5-time winner Owner: Charlie Cole Location: Huntington, W.V. Store size: 66,000 sq. ft. Vehicle brand: Harley-Davidson
American Suzuki Motor Co. Brea, California For 2012, Suzuki grabs the Vehicle Brand of the Year – a repeat of its win in 2011. This is the award that goes
Bill & Eddy’s Motorsports— 4-time winner Owners: Rick and Robin Whitten Location: Fayetteville, Ark. • Store size: 27,500 sq. ft. Vehicle
Advantage Powersports — 4-time winner Owners: Jeff and Jim Stanfield Location: Kansas City, Mo. Store size: 25,350 sq. ft. Vehicle brands: BRP/Can-Am, H
Babbitts Sports Center — 1-time winner Owners: Eddie Babbitt, Pam Babbitt Location: Muskegon, Mich. • Store size: 36,900 sq. ft. Vehicle brands: Arc
Rick Roush Motor Sports — 5-time winner Owner: Rick Roush Location: Medina, Ohio Store size: 40,091 sq. ft. Vehicle brands: Honda, Kawasaki, KTM, Suzuki
Killeen Power Sports — 7-time winner Owners: Jim and Linda Foster Location: Killeen, Texas • Store size: 40,000 sq. ft. Vehicle brands: Honda, Polar
Rec-Tech Power Products — 1-time winner Owner: Alan Lorenz Location: Lloydminster, Alberta, Canada. • Store size: 3,000 sq. ft. Vehicle brands: BRP/
Cole Harley-Davidson — 4-time winner Owner: Charlie Cole, William Paul Cole Jr. Location: Bluefield, W.Va. • Store size: 37,925 sq. ft. Vehicle bran
Conrad’s Harley-Davidson — 4-time winner Owners: Ray, Patrick and Darren Conrad Location: Shorewood, Ill. • Store size: 85,000 sq. ft. Vehicle
Family Powersports San Angelo — 5-time winner Owners: Morris Baker, Wade Hoak Location: San Angelo, Texas Store size: 21,000 sq. ft. Vehicle brands: BRP
Scooternerds.com/Vespa Greensboro/Select Cycle — 2-time winner Owners: John and Dorrie Hill Location: Greensboro, N.C. Store size: 6,500 sq. ft. Vehicle
Dothan Powersports — 10-time winner Owners: Don Owens Location: Dothan, Ala. Store size: 22,400 sq. ft. Vehicle brands: Honda, Polaris, Suzuki, Victory,
VanDerZee Motorplex — 4-time winner Owner: Raymond VanDerZee Location: South Haven, Mich. • Store size: 10,334 sq. ft. Vehicle brands: Kawasaki, KYMC
Wildcat Harley-Davidson — 3-time winner Owners: Scott and Monet Maddux Location: London, Ky. Store size: 34,000 sq. ft. Vehicle brand: Harley-Davidson
Off-Road Express — 4-time winner Owners: James, Ernie and Joe Askins Location: Erie, Penn. • Store size: 25,000 sq. ft. Vehicle brands: Arctic Cat,
Northland Motorsports — 6-time winner Owner: Gary Hengeveld Location: Flagstaff, Ariz. • Store size: 35,000 sq. ft. Vehicle brands: Arctic Cat, BRP/
Country Cycle — 1-time winner Owners: Marge Clark Location: Winterset, Iowa Store size: 12,000 sq. ft. Vehicle brands: Kawasaki, Lehman Trike, Schwinn,
Crossroad Powersports — 4-time winner Owner: Eric Osner Location: Upper Darby, Penn. Store size: 23,000 sq. ft. Vehicle brand: Honda, Kawasaki, Piaggio,
Rick Fairless’ Strokers Dallas — 4-time winner Owner: Rick Fairless Location: Dallas, Texas • Store size: 30,000 sq. ft. Vehicle brands: Victo
Performance Power Sports LLC — 3-time winner Owners: Harvey J Sharp III and John L Soileau Location: Houma, La. Store size: 16,800 sq. ft. Vehicle brand
Renegade Harley-Davidson — 3-time winner Owners: Kate Ribar and Eddy Soberon Location: Alexandria, La. • Store size: 29,441 sq. ft. Vehicle brands:
Village Motorsports — 1-time winner Owners: Lucretia and Jacob Wolfcale, Nancy and George Carter Location: Unionville, Va. Store size: 22,500 sq. ft. Ve
Smoky Mountain Harley-Davidson — 4-time winner Owners: Scott and Monet Maddux Location: Maryville, Tenn. Store size: 50,000 sq. ft. Vehicle brands: Harl
Tom’s Cycle — 1-time winner Owner: Thomas Parker Location: Indiana, Penn. Store size: 17,000 sq. ft. Vehicle brands: Honda, Kawasaki, Lehman Trike
Vandervest Harley-Davidson — 4-time winner Owners: Rick and Lynn Vandervest Location: Peshtigo, Wis. Store size: 40,000 sq. ft. Vehicle brand: Harley-Da
Barney’s of Brandon — 1-time winner Owners: Ray Hempstead, Beverley Newton, Todd Hempstead, Keith Wood Location: Brandon, Fla. • Store size: 25
Bud’s Harley-Davidson — 5-time winner Owners: Larry and Mona Morand Location: Evansville, Ind. Store size: 43,500 sq. ft. Vehicle brands: Harley-D
Go AZ Motorcycles — 1-time winner Owner: Robert Parsons Location: Scottsdale, Ariz. • Store size: 35,000 sq. ft. Vehicle brands: Aprilia, BMW, Ducat
Lejeune Motorsports — 1-time winner Owners: Jerry and John Stevenson Location: Jacksonville, N.C. • Store size: 33,000 sq. ft. Vehicle brands: Honda
McGrath Powersports — 4-time winner Owner: Mike McGrath Location: Cedar Rapids, Iowa Store size: 40,000 sq. ft. Vehicle brands: Honda, Kawasaki, Polaris
Xtreme Machines — 5-time winner Owners: Michael A. Resciniti, Josephe Resciniti, Michale P.J. Resciniti, Genevieve Resciniti Location: Millstone, N.J. St
Cyclewise/Ducati Vermont — 6-time winner Owners: Tamara and Joe Boise Location: New Haven, Vt. • Store size: 6,500 sq. ft. Vehicle brands: Ducati, K
Freedom Cycles Inc. — 14-time winner Owners: Michael and Jenni Stanfield Location: Grandview, Mo. • Store size: 75,000 sq. ft. Vehicle brands: Honda
McHenry Harley-Davidson — 1-time winner Owners: Claude and Diane Sonday Location: McHenry, Ill. Store size: 9,940 sq. ft. Vehicle brands: Harley-Davidso
Big St. Charles Motorsports — 2-time winner Owner: Brad and Allen Holzhauer Location: St. Charles, Mo. Store size: 30,000 sq. ft. Vehicle brands: Harley
Fun Bike Center Motorsports — 3-time winner Owners: Elliott Dorsch, Dave Dorsch, Jordan Dorsch, Nick Dorsch Location: Lakeland, Fla. Store size: 60,000 s
Ride Now Powersports of Peoria — First-time winner Owner: Coulter Group Location: Peoria, Ariz. Store size: 110,000 sq. ft. Vehicle brands: BRP/Can-Am,
Fay Myers Motorcycle World — 15-time winner Owners: Mark Wallace and Lisa Schomp Location: Greenwood Village, Colo. Store size: 61,000 sq. ft. Vehicle b
Champion Motorsports — 9-time winner Owner: Jimmy and Crystal Allison Location: Roswell, N.M. Store size: 26,000 sq. ft. Vehicle brand: E-Ton, Harley-Da
Harley-Davidson of Wytheville — 1-time winner Owners: Charlie Cole, W. Paul Cole Jr. Location: Wytheville, Va. Store size: 29,346 sq. ft. Vehicle brands
Southbay Motorsports — 4-time winner Owners: Hal Brown, Ted Zuidema, David Wiles Location: Chula Vista, Calif. • Store size: 51,000 sq. ft. Vehicle
Star City Motor Sports — 9-time winner Owners: Robert and Patricia Kay Location: Lincoln, Neb. • Store size: 64,000 sq. ft. Vehicle brands: BRP/Can-
Tifton Harley-Davidson/Buell — 1-time winner Owner: Daren Keeter Location: Tifton, Ga. Store size: 29,572 sq. ft. Vehicle brand: Harley-Davidson www.ti
Deptford Honda Yamaha — 5-time winner Owners: Donna Coryell Location: Deptford, N.J. • Store size: 22,000 sq. ft. Vehicle brands: Honda, Yamaha www
Gieson Motorsports — 8-time winner Owners: Jon and Linda Gieson Location: Rock Falls, Ill. Store size: 17,850 sq. ft. Vehicle brands: Kawasaki, Lehman T
Harley-Davidson of St. Augustine** — 4-time winner Owners: Clark Vitulli and Allen Good Location: St. Augustine, Fla. Store size: 16,000 sq. ft. Vehicle
Hot Rod Harley-Davidson — 3-time winner Owners: Carl Miskotten and Dr. Mark Campbell Location: Muskegon, Mich. Store size: 40,000 sq. ft. Vehicle brands
Maxim Honda — 6-time winner Owners: Ray Grupp, Dale Johnson Location: Allen, Texas Store size: 33,000 sq. ft. Vehicle brands: Honda www.maximhonda.com
Motorcycles of Charlotte — 1-time winner Owners: Mark and Gail Engel Location: Charlotte, N.C. • Store size: 20,000 sq. ft. Vehicle brands: BMW, Duc
Rawhide Harley-Davidson — 1-time winner Owners: Matt Chiappetta, Michael Veracka, David Veracka, Paul Veracka Location: Olathe, Kan. • Store size: 52
Grand Rapids Harley-Davidson — 2-time winner Owners: David, Paul and Michael Veracka Location: Hudsonville, Mich. • Store size: 50,000 sq. ft. Vehic
Powersports East — 5-time winner Owner: Lynn Nathan Location: Bear, Del. Store size: 23,200 sq. ft. Vehicle brands: Honda, Kawasaki, KYMCO, Polaris, Suz
Cool Springs Powersports — 1-time winner Owners: Jim Osborn Location: Franklin, Tenn. Store size: 32,500 sq. ft. Vehicle brands: Honda, Kawasaki, Suzuki
Adventure Harley-Davidson — 4-time winner Owners: Mike and Franscene Davis Location: Dover, Ohio Store size: 34,000 sq. ft. Vehicle brand: Harley-Davids
Outer Banks Harley-Davidson — 8-time winner Owners: Maurice Slaughter Location: Harbinger, N.C. • Store size: 16,000 sq. ft. Vehicle brands: Harley-
Performance Motorsports Yamaha — 1-time winner Owners: Tim Aldrich and Pete Weseloh Location: San Juan Capistrano, Calif. • Store size: 16,000 sq. ft
Signature Harley-Davidson — 8-time winner Owners: Tim Sherman, Mike Lenhart, Jim Frauenberg Location: Perrysburg, Ohio Store size: 20,000 sq. ft. Vehicl
Cruisin’ 66 — 4-time winner Owners: Tim and Nan Woodsome Location: Springfield, Mo. • Store size: 10,000 sq. ft. Vehicle brands: Victory www.
Sierra Cycles — 2-time winner Owners: Barry and David Levitt Location: Sierra Vista, Ariz. Store size: 9,000 sq. ft. Vehicle brands: Arctic Cat, Kawasak
Sport Cycle Suzuki/Sea-Doo — 2-time winner Owner: Jo Jo Dzurkovich Location: Leesport, Penn. • Store size: 12,000 sq. ft. Vehicle brands: BRP/Can-Am
Outdoor MotorSports — 8-time winner Owner: Chris Lien Location: Spearfish, S.D. • Store size: 19,850 sq. ft. Vehicle brands: Arctic Cat, Honda, KYMC
Cycle World — 8-time winner Owners: Glenn and Nancy Diedrich Location: Houma, La. Store size: 20,000 sq. ft. Vehicle brands: Honda, Kawasaki, Yamaha ww
Experience Powersports — 2-time winner Owner: Lance Cornell Location: Moses Lake, Wash. • Store size: 18,000 sq. ft. Vehicle brands: Kawasaki, KTM,
Kearney Yamaha — 6-time winner Owners: Craig and Amy Stokebrand Location: Kearney, Neb. Store size: 22,000 sq. ft. Vehicle brands: Kawasaki, Polaris, Su
Al Lamb’s Dallas Honda — 6-time winner Owner: Al Lamb Location: Dallas, Texas Store size: 34,000 sq. ft. Vehicle brands: Honda www.dallashonda.co
Ducati/Triumph Newport Beach — 2-time winner Owners: Michael and Judy Guerin Location: Costa Mesa, Calif. Mbr> Store size: 8,400 sq. ft. Vehicle brand
South Texas Suzuki — 2-time winner Owners: Ken and Kelley Haney Location: Lytle, Texas • Store size: 10,800 sq. ft. Vehicle brands: Lehman Trike, Su
Bob Weaver Motorsports & Marine — 9-time winner Owner: Robert W. Weaver Location: North Tonawanda, N.Y. • Store size: 22,500 sq. ft. Vehicle bra
Central Texas Powersports — 4-time winner Owners: Steve Littlefield • Location: Georgetown, Texas Store size: 43,500 sq. ft. • Vehicle brands:
Filer’s Powersports — 6-time winner Owner: Ted Filer Location: Macedon, N.Y. Store size: 20,000 sq. ft. Vehicle brands: Arctic Cat, BRP/Can-Am, Po
Bayside Harley-Davidson — 6-time winner Owner: Maurice Slaughter Location: Portsmouth, Va. • Store size: 36,000 sq. ft. Vehicle brands: Harley-David
Eastside Harley-Davidson — 1-time winner Owner: Todd Thompson Location: Bellview, Wash. • Store size: 52,000 sq. ft. Vehicle brands: Harley-Davidson
Indian Motorcycle Charlotte — 3-time winner Owners: Mark A. Moses Location: Lowell, N.C. Store size: 11,300 sq. ft. Vehicle brands: Indian www.indianmo
Downtown Harley-Davidson Renton — 5-time winner Owners: Bob Lanphere and Terry Stallcop Location: Renton, Wash. Store size: 40,000 sq. ft. Vehicle brand
Rainbow Cycle and Marine — 2-time winner Owner: Rick Whitten Location: Rogers, Ark. Store size: 32,000 sq. ft. Vehicle brands: Kawasaki, Suzuki, Yamaha
Freedom Cycle — 1-time winner Owner: R. Dance Location: Concord, N.H. • Store size: 47,000 sq. ft. Vehicle brands: Arctic Cat, BRP/Can-Am, Honda, Ka
House of Harley-Davidson — 8-time winner Owners: John Schaller Location: Milwaukee, Wis. Store size: 50,000 sq. ft. Vehicle brands: Harley-Davidson www
Marketing
Rod Stuckey
I recently stumbled upon an old story, told by Temple University founder, Russell Conwell. The story was about an old Persian farmer from the mid-1800s who heard
Column: Dennis Johnson
Dennis Johnson
ANOTHER YEAR, another round of dealers filling out the lineup of the Top 100. It’s always neat to see how grateful the dealers and dealership personnel are