Dealernews - March 01, 2013

Management

Race involvement: A delicate balance for dealers

Mary Slepicka
DEALERNEWS IS THE VOICE of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit.

Dealer LAB: Net income drops in 2012

Joe Delmont
BILL SHENK and his partner in December wrapped up their second full year of ownership at Destination Powersports in Punta Gorda, Fla., and in doing so posted thei

Jesus, Charles Manson, and mean women

Rick Fairless
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are surviving OK down here in Dallas.
2013 Top 100 Merit Award winners

2013 Dealer of the Year: McGrath Powersports

McGrath Powersports — 5-time winner Owner: Mike McGrath Location: Cedar Rapids, Iowa       Store size: 40,000 sq. ft. Vehicle b

Top 100: The big winners from the Feb. 15 awards gala

Congratulations to the 2013 Top 100 Dealer of the Year, the Top 10 Dealers, and the Special Merit Award winners.
Sales

In the PIPEline: New performance exhausts for every vehicle segment

Dennis Johnson
ON THE LIST of changes an enthusiast plans for a new ride, swapping out the exhaust is near the top.

The difference between a rut...and a grave

Tory Hornsby
IT'S MARCH ... can you believe it? They say time flies when you’re having fun. If that’s true, then I must be having a blast!
Marketing

Race support: Still a viable business strategy?

Bruce Steever
WIN ON SUNDAY, sell on Monday. It’s the long-held adage of the performance sector.
Service

Why good follow-up calls can generate repeat business

Dave Koshollek
J.D. POWER and Associates surveys new motorcycle buyers to collect data that measures owner satisfaction with the buying experience.
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