Dealernews - March 01, 2014

Column
Mary Slepicka
In the last six months I have heard people refer to the geographical area between New York and California collectively as “the fly-over states.” Now,
Dealer Expo Update
Tracy Harris
DESPITE BEING on the front line for product sales, you dealers and retailers receive little in the way of industry-wide support. And the fractured nature of power
Speed Read
FARIBAULT, Minn. – Royal Enfield said it is "dramatically" dropping its prices in an effort to reposition the brand and gain share in the mid-size
Sales
Bruce Steever
TEMECULA, Calif. - Despite launching a well-reviewed range of 950-990cc bikes around the LC8 V-twin, KTM failed to make a significant impact with its first major
Bruce Steever
With the launch of the new 2014 DL1000 V-Strom, Suzuki is betting that its revised sport-adventure-tourer will fit a variety of riders.
Beth Dolgner
The latest new gear for sportbike riders makes one thing clear: if there is a word that defines the most recent designs, it is change. There are new materials, ad
Marketing
Rod Stuckey
MANY FACTORS contribute to a dealership’s ability to achieve continual growth year after year, but one of the biggest and most influential components is the
THE INDUSTRY'S largest, longest-running and most prestigious retail competition opens in April as the entry process begins for the 23rd Annual Dealernews Top
Service
Dave Koshollek
Obtaining consistent dynamometer test results requires disciplined actions when setting up the vehicle and performing the tests themselves.
Cover Story
Beth Dolgner
ST. AUGUSTINE, Fla. -- Owner Mark Allen started with a marine dealership. He bought another, then added three powersports businesses, finally consolidating everyt
Management
Rick Fairless
Dear Custom Motorcycle Industry, I’m writing you today out of much love and respect. 
Column
Joe Delmont
... December move takes time away from sales PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports dealership finished the year ended Dec. 31, 201