Dealernews - May 01, 2008

Cover Story
Dennis Johnson
Vast is a word usually reserved for expanses of windswept plains, collections of great artwork or that panoramic view of the Yosemite Valley from the Wawona tunne
From the Editors
Dennis Johnson
If you're an enthusiast whose passion led you into the retailing end of this business, here's a question for you: Was your first bike new or used?
Speed Read
Mike Vaughan
Clement Salvadori has been riding motorcycles in some interesting locales for longer than most dealers have been alive. And he's been writing about his exper
Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm Motorcycle dealer salespeople ask
COLORADO House Bill 1050, set to take effect July 1, requires the state's DMV to establish a specialized motorcycle driver's license endorsement progra
Arlo Redwine
Custom Chrome dealers with a penchant for D&D pipes need to begin ordering directly from the manufacturer. D&D has stopped selling product to CCI, previou
Management
Clark Vitulli
By learning and tweaking your strategic management approach, you can improve your dealership's bottom line. Sometimes we forget that
Sales
Steve Zarwell
Changes in the industry and overall economy are potentially affecting the purchasing ability of your customers. Do you think it's time to change the sales pr
Mike Vaughan
THE HEADLINE IN THIS MORNING'S Los Angeles Times read, "Summer airfare deals are taking a vacation." The article went on about increased airfares,
Dennis Johnson
THERE'S BEEN NO OFFICIAL announcement, but it's pretty clear that pop culture has found a new two-wheel darling. World, say hello to your new motorcycle
Service
Dave Koshollek
Few Accessories are more commonly found on customized motorcycles, ATVs and UTVs than those made out of billet aluminum. That said, few people working in parts or
Marketing
Todd Shafer
I'VE BEEN WRITING ABOUT SOCIAL networking for a while now. This month I continue the subject with blogging and the benefits of a dealership blog. But first
Display
Cynthia Furey
Sure, your store display looks nice, but can it deter shoplifters? According to Jack L. Hayes International, a consulting firm that specializes in retail theft su
Cynthia Furey
Adding perks and details like vending machines, flat-screen televisions and leather couches to a store can make the shopping experience a pleasant one for custome