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Dealer Expo Updates
DealerNEWS ALERTS win national editorial honors
Author, consultant Mark Rodgers returns to Dealernews with new column
Top 100: 2014 winners packages announced
Former Alpinestars marketing manager joins Dealer Expo team
SilverWolf motor kit converts golf cars into 4WD utility vehicles
Dealernews - May 01, 2013
Powersports East: Nathan and team show you how it's done
EVERY ONCE IN A WHILE a business becomes such a familiar presence in a customer’s life that the store and all of its employees start to feel like family.
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
Tad Kilgore wants you to put the R back into CRM
Holly J. Wagner
MANY dealership managers are familiar with customer relationship management, but too many focus on just customer management without much thought for the relations
Dealer LAB: February performance doubles from 2012
THE STRONG 2013 performance of Destination Powersports in Punta Gorda, Fla., continued through its second month with a February earnings performance double that o
Zero Motorcycles CEO: 'Blown away' by level of passion
RICHARD WALKER was appointed CEO of Zero Motorcycles in July 2012, after spending more than 30 years in the technology sector, including tenures with Hewlett-Pack
Adventure touring products, gear and accessories
From lighting to seating to clothing — and everything in-between — aftermarket manufacturers are paying close attention to the booming Adv-Rider crowd
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
New ways to POP up your showroom
Point-of-purchase displays can boost your revenue, if they’re used wisely.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
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Tucker Rocky reflects the aftermarket's upbeat mood
What a difference a year makes. We knew last weekend would be an interesting one, as it was the first coming-out party for Tucker Rocky since it had merged with
Do your homework so you know enough for your customers
‘Tis the season for new motorcycle releases and the accessories that accompany them. In that regard it doesn’t hurt to ask ourselves, “What do my customers
F&I can be the most profitable square footage in a dealership, if you get out of your own way
When we first started Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op
More women -- and more younger women -- are riding
When I started riding 50 years ago I never thought much, if at all, about the gender of other motorcyclists. I just assumed they were men. In the 1980s, when I be
The 1950s beckoned, so I bought a drug store
Dear Grandma & Grandpa, I hope y’all are good up there in Heaven. We are doing pretty dang good down here in Dallas. I have some exciting news to share wit
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