Dealernews - May 01, 2014

Column
Mary Slepicka
A COUPLE of months ago I finally renewed my membership in a particular organization. (Yes, I’d let it lapse, but due to some personal reasons I forgot and l
Speed Read
Marilyn Stemp
HOSTING EVENTS can be both a blessing and a curse, but one thing is certain: events are a necessity to stay viable and present in the minds of your customers and
DAYTONA BEACH, Fla. -- Five days of wrist-wrenching, tool torqueing, custom fabbing and bike painting in front of a live audience at Bruce Rossmeyer’s Desti
Special Report
Dealernews introduced Women Who Roll back in 2011 to celebrate some of the most influential women in the powersports industry. Our list has continued to grow, and
Dealer Expo Update
Tracy Harris
It’s pretty easy to put together a conference program that gives you some ideas to implement back at the shop; it just takes a few calls to industry veteran
Service
Tracy Martin
You’re a service manager or technician, attending your weekly department meeting.
Dave Koshollek
A dealership’s reputation has a lot to do with how its service department performs.
Cover Story
Holly J. Wagner
IF MOVING TARGETS are harder to hit, Kate Ribar has nothing to worry about.
Columns
Rod Stuckey
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
Rick Fairless
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are fine down here in Dallas. The long stinkin’ winter is finally over and I am
DealerLAB
Joe Delmont
PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports dealership was hit by a triple whammy early in 2014 but still managed to post a slight profit