Dealernews - November 01, 2011

Management
Bruce Steever
XTREME MACHINES FEATURES a monolithic storefront that’s impossible to miss from the highway. And one would think that inside this large Millstone, N.J., dea
Rick Fairless
Ed Note: The motorcycle industry is often rife with doubt and worry. Who do you turn to in times like these? Who has the answers to those questions that perplex e
Joe Delmont
Editor’s note: The Dealer LAB is a joint editorial project between Dealernews and PowerHouse Dealer Services, a consulting firm operated by Bill Shenk who i
Sales
Tory Hornsby
I recently came across a statistic stating that consumers spend up to 70 percent of their discretionary income during the five weeks between Thanksgiving and New
Cynthia Furey
J&W Cycles of Washington, Mo., enlists the help of the Clauses when the holiday season rolls around. Photo courtesy J&W CyclesThough some stores equate h
Service
Owners of KTM two-strokes can opt for a throttle cable designed specifically for their bikes by Motion Pro. The premium cable features an oversize 6mm housing wit
Scrounging around in the dark isn’t fun for any tech. For these dark times, there’s Snap-on’s new high output LED lighting lineup. Available in
Dave Koshollek
It boggles my pea-sized brain that so many folks greet their customers in an unfriendly manner. They start the interaction off on a sour note with impersonal word
Marketing
On a typical day, Brittany Roush will manage parts and accessories sales, answer customer questions, fill orders, process billing, and any marketing tasks that of
5 Questions
The following is the full version of an excerpt that appeared in the Dealernews November 2011 issue.The Lemco name is synonymous in the powersports retailing worl
Column: Mike Vaughan
Mike Vaughan
It seems that only yesterday the pages of Dealernews were loaded with ads from Chinese companies hoping to establish a beachhead in the North American market. The