Dealernews - November 01, 2012

Management
Joe Delmont
ONE DAY IN 2004, Steve Seltzer and a buddy were drinking beer and talking, as guys do, about their futures, and where they were headed. Seltzer was a little bit f
Mary Slepicka
I RECENTLY HAD A conversation with Jan Plessner. You may know her from Kawasaki, where she spent many years heading up the OEM’s marketing efforts. Plessner
Dennis Johnson
JUST ABOUT ANYBODY who’s dealt with Harley-Davidson in the past three decades has run across Ron Hutchinson, or at least some of his work. In a career that
Joe Delmont
EDITOR'S NOTE: The Dealer LAB project is a joint effort between Dealernews and PowerHouse Dealer Services, a consulting firm run by Bill Shenk, detailing his
Eric Anderson
AS A CUSTOMER in your store, I am a prima donna. I am the guy with the wallet, and I want special treatment. When properly trained customer service and salespeopl
Sales
THE MARRIAGE BETWEEN franchised dealers and their vehicle manufacturers is a bit worse for wear, judging by the scores dealers levied in this year’s OEM Rep
Service
Dave Koshollek
IT IS NOVEMBER, and that means it’s transformation time; time to transform your Service department by taking advantage of the slow winter months to revise p
FROM JIMS USA comes tool No. 753, otherwise known as the Mighty Bite Flywheel Lock Tool. Designed for Harley-Davidson Twin Cams. The tool holds the vehicle’
CLYMER HAS THE M384-5 repair manual, which covers the Suzuki LS650 Savage and the Boulevard S40 from 1986 to 2012 (previous versions of the manual only covered mo
Marketing
Rod Stuckey
WHAT'S YOUR DEALERSHIP doing to capture the attention of holiday shoppers this season? Did you know your customers expect you to market to them? In fact, if y
Rick Fairless
Rick Fairless
DEAR GRANDMA AND GRANDPA, I hope Heaven is treating y’all good. I’m sorry it’s been so long since my last letter. We have been really busy here