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Dealer Expo Updates
Leading MAG brands to exhibit at Dealer Expo, IMS
RunAround is Mustang's lowest, leanest seat
Hornet racks, rails can double storage capacity
Spectro names Alex Josefson president as Miller retires
Kawasaki pavilion at Dealer Expo will be a special training oasis for all dealers
Dealernews - October 01, 2013
Industry needs a 'big brother' attitude
GENERALIZATION: The more skilled a rider you are, the more “moto-snobbery” keeps you from stooping down to help new riders to elevate their game
Kids and Dirtbikes: Ensuring your future customer base
Dealers must be actively involved in youth riding – if anything, to ensure a future customer base.
It's tech hunting season!
AT A RECENT DEALER MEETING, I was confronted with the age-old question, "Where can I get a good tech?"
How to be 'personable' online
A NICE ONLINE SHOWROOM isn't enough -- you still need to connect with the customer to drive the sale.
Village Motorsports sees the light
THERE ARE FOUR main roads that bring you into Grand Rapids, Mich., and Brad Schroeder owns them all.
Dealer LAB July Report: Another month in black
PUNTA GORDA, Fla. - Even though total revenues declined year-on-year through July at our Dealer LAB dealership, Destination Powersports of Punta Gorda, Fla., post
Royal Enfield: 15 things you may not know
HERE are 15 things you might not know about Royal Enfield.
The Road Trip, Part 2: Let's talk about gear
MY 2013 CROSS-COUNTRY ROAD TRIP IS NOW OVER. It ended up covering 10,373 miles and 25 states, with 59 days on the road, one oil change, one new rear tire and tube
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Dress codes at the golf course and bad restaurant seating give me the bell-bottom blues
Dear Grandma and Grandpa, I hope y’all are good up there in Heaven. We are burning up down here in Texas. Well, maybe not “burning up,” but it’s dang hot
Catching up with Ben Spies
Former MotoGP racer Ben Spies was at a recent Helmet House event, representing long-time sponsor, HJC helmets. I was interested in asking him if he planned a retu
Tucker Rocky reflects the aftermarket's upbeat mood
What a difference a year makes. We knew last weekend would be an interesting one, as it was the first coming-out party for Tucker Rocky since it had merged with
Do your homework so you know enough for your customers
‘Tis the season for new motorcycle releases and the accessories that accompany them. In that regard it doesn’t hurt to ask ourselves, “What do my customers
F&I can be the most profitable square footage in a dealership, if you get out of your own way
When we first started Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op
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