When news came down that the Teutuls were adding a line of limited-edition production bikes and a dealer network to their Orange County Choppers empire, the avera
Customers are more satisfied with single-line dealers vs. stores carrying a variety of vehicle brands, according to the results of a J.D. Power and Associates stu
Powersports dealers report varying retail success with sport ATVs, often connected with the location of their store, but those moving the machines say there'
We talked to several aftermarket companies for their take on the general health of the sport quad market. The results, though mixed, skewed toward a happy confide
Tucker Rocky Distributing, in partnership with many of its suppliers, is sponsoring the Rockstar/MSR/Pro Taper/Suzuki/Yoshimura team in 2007 and 2008, and has rec
Industry estimates suggest the market for ATVs is down in the United States. What analysts often fail to establish, however, is exactly what segments of the marke
Alabama-based Carter Brothers Mfg. Co. Inc. is in its second year of business as the exclusive importer/distributor of vehicles made by Taiwan's Sanyang Indu
Global Motorsport Group Inc., parent company of Custom Chrome and Motorcycle Stuff, signed a five-year deal to have Snap-On Business Solutions supply the distribu
Like other companies in the struggling snowmobile market, Klim USA has spent the past few years seeking better ways to make money. But rather than pursue fortunes
It seems as if every dealer is talking about, or reading about, how to buy another dealership or run multiple stores. I don't hear much talk about why they s
The fall buying season is upon us, and our new dealership is gearing up for sales. To prepare for the season, my client held a job fair to help beef up employee r
If a product costs more than $50, customers will Google it before they buy it. Other search engines serve the same purpose and provide retail shoppers with the mo
Most product displays cater to people already in the industry. Because of this, oftentimes only longtime riders can understand the use of the products. What about
I wish I had 10 bucks for every dealer who's complained about staff turnover and then, almost in the same breath, admitted to having a compensation package l
Most dealers are familiar with the hangtags found on used motorcycles. These tags typically offer basic answers to some basic questions — the vehicle's
U.S. officials, politicians and the powersports industry are working together on a multiphase program to limit the importation of substandard powersports products
Dennis Johnson and I were walking down Main Street in Sturgis on Monday evening. We'd just left the Oasis tavern, where two young women were belting out a Di
Last month I wrote about the online advertising practice of paid search. I said it can be expensive, and measuring its ROI can be a headache. Wouldn't it be
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
