Dealernews - September 01, 2007

Sales
Dennis Johnson
When news came down that the Teutuls were adding a line of limited-edition production bikes and a dealer network to their Orange County Choppers empire, the avera
Customers are more satisfied with single-line dealers vs. stores carrying a variety of vehicle brands, according to the results of a J.D. Power and Associates stu
Guido Ebert
Powersports dealers report varying retail success with sport ATVs, often connected with the location of their store, but those moving the machines say there'
Guido Ebert
We talked to several aftermarket companies for their take on the general health of the sport quad market. The results, though mixed, skewed toward a happy confide
Tucker Rocky Distributing, in partnership with many of its suppliers, is sponsoring the Rockstar/MSR/Pro Taper/Suzuki/Yoshimura team in 2007 and 2008, and has rec
Guido Ebert
Industry estimates suggest the market for ATVs is down in the United States. What analysts often fail to establish, however, is exactly what segments of the marke
Guido Ebert
Alabama-based Carter Brothers Mfg. Co. Inc. is in its second year of business as the exclusive importer/distributor of vehicles made by Taiwan's Sanyang Indu
Global Motorsport Group Inc., parent company of Custom Chrome and Motorcycle Stuff, signed a five-year deal to have Snap-On Business Solutions supply the distribu
Management
Like other companies in the struggling snowmobile market, Klim USA has spent the past few years seeking better ways to make money. But rather than pursue fortunes
Column: Clark Vitulli
Clark Vitulli
It seems as if every dealer is talking about, or reading about, how to buy another dealership or run multiple stores. I don't hear much talk about why they s
Column: Steve Zarwell
Steve Zarwell
The fall buying season is upon us, and our new dealership is gearing up for sales. To prepare for the season, my client held a job fair to help beef up employee r
Column: Eric Anderson
Eric Anderson
If a product costs more than $50, customers will Google it before they buy it. Other search engines serve the same purpose and provide retail shoppers with the mo
Column: Christy Michaud
Christy Michaud
Most product displays cater to people already in the industry. Because of this, oftentimes only longtime riders can understand the use of the products. What about
Column: Dave Koshollek
Dave Koshollek
I wish I had 10 bucks for every dealer who's complained about staff turnover and then, almost in the same breath, admitted to having a compensation package l
Column: Jay Williams
Jay Williams
Most dealers are familiar with the hangtags found on used motorcycles. These tags typically offer basic answers to some basic questions — the vehicle's
Column: Joe Delmont
Joe Delmont
U.S. officials, politicians and the powersports industry are working together on a multiphase program to limit the importation of substandard powersports products
Column: Mike Vaughan
Mike Vaughan
Here's a radical idea for increasing motorcycle sales: Promote the concept of lane splitting, as it's commonly known, or lane sharing, the legal term.
Column: Mary Slepicka
Mary Slepicka
Dennis Johnson and I were walking down Main Street in Sturgis on Monday evening. We'd just left the Oasis tavern, where two young women were belting out a Di
Column: Todd Shafer
Todd Shafer
Last month I wrote about the online advertising practice of paid search. I said it can be expensive, and measuring its ROI can be a headache. Wouldn't it be