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Women are 14 percent of the US riding population
New Backcountry Discovery Routes membership program has new perks
Powerlily invites women entrepreneurs to bloom with mentors
MSF safety contract is designed to start new rider conversation
MIC introduces used motorcycle buying/selling guide
Dealernews - September 01, 2013
Bob Parsons' contagious spirit
IT'S HARD NOT TO get excited when listening to Bob Parsons talk about his businesses.
Dealer Lab: June earnings up 69 percent
DESPITE SOME foul weather in Florida during the second quarter, Destination Powersports of Punta Gorda, Fla., posted another strong month in June and rang up some
IMS tour offers free posters, discount coupons
Mary Green Slepicka
IT'S TIME FOR some shameless self-promotion — which you actually may find interesting.
An open letter to young Rickey
DEAR YOUNG Rickey Fairless, Believe it or not, I am you at 56 years old.
Gear Up: New lines for 2014 combine with old looks fresh updates
Speed and Strength intros fashion-forward Speed Strong jacket
Gear and apparel: By the numbers
NO ONE WANTS to be left standing with a lot of odd leftover gear: Boots that would only fit a giant and jackets in colors that match a brand you don’t even
Gear 2014: The Soft Sell of Safety
“SAFETY ISN'T SEXY, so it’s really hard to sell safety.”
Shoei and Schuberth: Helmet heavyweights
SCHUBERTH HAS BEEN pushing hard over the last few years, unveiling new and updated models every season.
Gear 2014: Showroom of dreams
BUILDING GEAR AND apparel displays that attract attention — on the showroom floor and on social media — does not have to mean spending a lot of money
Those thin-pocketed young riders are your future customers
I ATTENDED MY first Born Free motorcycle event in June, and was overwhelmed and overjoyed to see thousands of 20-something guys and gals enjoying the sport of mot
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