Yamaha 2016: All-new YZ450FX, WR450F built for competition

CYPRESS, Calif. - Yamaha unveils the all-new YZ450FX for 2016, an off-road racer conceived, engineered and built specifically for hare scrambles and GNCC competition. The OEM also introduced the new WR450F, along with the 2016 YZ250FX and WR250F. All four models feature push-button electric starts and precise fuel injection, Yamaha said. The YZ450FX shares the rearward-slanted cylind...

Polaris 2016: RZR revs up with four-person turbo and High Lifter editions

MINNEAPOLIS, Minn. - The new Polaris RZR XP 4 Turbo EPS and RZR XP 4 1000 EPS High Lifter Editions for 2016 will offer extreme performance for desert, trail, mud and dune riding, the OEM said. The RZR XP4 Turbo EPS has all the features of the previously unveiled RZR XP Turbo EPS

Yamaha Star 2016: Changing looks with new colors, V-Star windshield options

CYPRESS, Calif. - Yamaha introduced the rest of its Star cruiser lineup for 2016, which includes new colors, upgrades to a couple of models, and the third member of the Bolt family. After introducing the 2016 Bolt and Bolt R-Spec in early June, Yamaha announced that the Bolt C-Spec, a cafe-...

Yamaha adds more affordable YZF-R1S to 2016 supersport lineup

CYPRESS, Calif. - Yamaha said it's upping the ante in the sportbike world with a third, and more affordable, R1 model: The YZF-R1S. The YZF-R1S (shown, right) is designed to court the more budget-conscious sportbike enthusiast who does most of his or her riding on the street, not the track. Yamaha engineers replaced some of the R1's higher spec components—titanium ...

Polaris Ranger Crew 570-6 a 'value minded' UTV for 2016

MINNEAPOLIS, Minn. - Polaris adds to the Ranger family with the new value-minded Crew 570-6 UTV. Retailing at $11,799, the Crew 570-6 features seating for six; a long chassis (60 inches wide x 146 inches long); tubular ROPS; a 44 hp ProStar 570 engine that's rear-mounted for quiet operation and easy access; 1,500 lbs. of towing capacity and payload; and an 800 lb. bed capacity. To keep the ride s...

2016 Timbersleds are ready to hit the slopes

MINNEAPOLIS, Minn. - Timbersled Products, a division of Polaris Industries, has announced its 2016 lineup of four new Timbersled snow bike conversion systems, available now at nearly 200 Timbersled dealerships across the U.S. and Canada. A Timbersled system consists of components that transform a dirt bike into a snow bike that can be ridden through deep powder snow, up and down mountains, across sno...

Building Your Business


STAMFORD, Conn. - Synchrony Financial (NYSE: SYF) has developed an online portal for businesses that provides resources, tools and more for its business clients.
To say that the following is a mere selection is an understatement. This list, saluting those who helped build what became the modern powersports industry, grows
WHAT WAS IT LIKE for the motorcycle dealers selling European and Japanese brands 50 years ago? Did they have the same problems as today, or was it more of a &ldqu
WOODSTOCK, Ill. – Customers west of Chicago are enjoying the opportunity to stretch out at the recently relocated Woodstock Harley-Davidson, which actu
MALTA, N.Y. – A family-owned dealership with 20 years under its belt has moved to a new, much larger store that will accommodate growth and special events.
DOTHAN, Ala. – Spreading out around the middle when you turn 65 is pretty commonplace, so no one should be surprised: that’s what longtime Top 100 dea


CHARLOTTETOWN, Prince Edward Island – New boutique OEM Havoc Motorcycles is launching its first three heavyweight motorcycles to be available for the 2
CHARLOTTETOWN, Prince Edward Island - On this remote province in easternmost Canada a new high-end motorcycle brand arises: Havoc Motorcycles, which just released
KENNESAW, Ga. – The upgrades are all about style and comfort for this year’s  Viking and Viking VI side-by-side (SxS) vehicles from Yamaha Motor
LONG BEACH, Calif. – Yamaha is rolling into 2016 with an all-new YXZ1000R, billed as “the world’s only pure sport side-by-side (SxS) vehicle&rdq
SANTA CLARA, Calif. - K&L Supply is on a roll, with a 2015 Mid-Season catalog update featuring hundreds of new products, an expansion of its Genuine Equipment
LAS VEGAS, Nev. - The final days of July were busy ones for Polaris, which announced an "armada" (Bennett Morgan's word) of new and updated vehicles


SANTA MONICA, Calif. - The nation’s largest series of consumer motorcycle shows is adding a business component to help powersports retailers meet with key p
MADISON, Wis. - Parts Unlimited's Arctiva brand of snowmobile gear, on display at the recent Parts/Drag Expo, has relaunched with the most extensive new produ
Chicago-area PG&A store keeps it real with quality goods and an emerging fan base.
FT. MYERS, Fla. – Watsonian Squire USA, the U.S. distributor for Watsonian Squire sidecars, has recently launched three new sidecar models, and the company
DENVER, Colo. - For those who have perfected the art of being alone Redverz Gear introduces The Solo Expedition Motorcycle Tent.  The original Redverz design
FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the

Top 100

LONG BEACH, Calif. - The powersports industry will hail the Top 100 Dealers of 2015 at the 24th annual Awards Gala, to be held Friday evening, Nov. 20, in Long Be
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews, the premier business information resource for North American powersports retailers, announces a Call for J
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews announces that the entry deadline for the 2015 Top 100 Dealer Competition has been extended to 11:59 p.m. o
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews announces that entries are due Sept. 1 for the 24th annual Top 100 Dealer competition. **UPDATE: Deadline
RALEIGH, N.C. - Ray Price Harley-Davidson has been named the North Carolina Retail Merchants Association (NCRMA)’s Retailer of the Year, and was the only or


IRVING, Texas. – Honda’s Rider Education Center here has reopened amid fanfare to offer classroom training and hands-on rider training, using the Moto
NAPLES, Fla. - In celebration of Hispanic Heritage month, Naples Harley-Davidson will host the first annual Fiesta de Culturas (Festival of Cultures) celebration
DIAMOND BAR, Calif. - In 1916 the Van Buren sisters set out to prove they could ride as well as anyone. With World War I looming, they intended to show the U.S. g
COLORADO SPRINGS, Colo. – The battle is won, but it isn’t yet paid for, so the folks at Pike’s Peak Harley-Davidson will host a fundraiser start
LETHBRIDGE, Alb. - BRP is making its avalanche education and awareness available in Canada with seminars offer fresh, renewed and relevant content for riders of a
SANTA MONICA, Calif. - The Progressive International Motorcycle Shows (IMS) has signed television star and stunt riding icon Jason Britton and Team No Limit

Market Forecasts

Harley dealers optimistic for 2016 model year ... and inventory improves: survey

HARLEY-DAVIDSON dealers are pleased with the manufacturer's 2016 new model  lineup, although they acknowledge that it doesn’t pack as much of a punch as the game-changing rollouts of the last two years. The good news is that dealer inventory levels are improving, according to the latest Dealer Sentiment Index survey conducted by Dealernews and Baird Research. Deal...

Running Your Business


FRESNO, Calif. - Credit reports and compliance information provider Credit Bureau Connection (CBC), is introducing eQualify Online, a process that lets consumers
IRVINE, Calif. - Kawasaki Motors Corp. has been using a new human capital management (HCM) provider, and is feeling the benefits of Ultimate Software UltiPro&rsqu
HUNTSVILLE, Ala. - Rocket Harley-Davidson announces a new general manager, Ryan Raleigh. Raleigh has been an employee of Scott Fischer Enterprises (SFE)
TORRANCE, Calif. –  Honda is expanding its automotive industry Environmental Leadership Program as a voluntary initiative for powersports, power-equipm
FAIRFIELD, Conn. – It’s too soon to tell what impact GE selling of most its financial business will have on the powersports industry, with several ban
ATLANTA, Ga. – Selly Sales wants you. The company is looking for 10 small- to midsized dealerships to beta test a new version of the Selly mobile sales tool


OXNARD, Calif. -  CalAmp (NASDAQ: CAMP), a provider of wireless products and services, announced it will integrate its CMF-1175 telematics device i
DEALER EXPO, Chicago, Ill.— Seeking the secrets of enlightened financial management, motorcycle dealer owners and managers crowded into Dealer Expo Manageme
DEALER EXPO, Chicago, Ill. – Is your business market-driven … or marketing-driven? That’s the question Tory Hornsby, executive vice president o
CHICAGO, Ill. and SANTA MONICA, Calif. - Every powersports business makes use of an attorney, an insurance agent, an accountant, a real estate agent, a financial
BUFFALO, N.Y. - Equipment financing provider Blue Bridge Financial says it is beefing up its national sales and management team as it develops offerings in s
WHEN WE FIRST STARTED Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op


SANTA MONICA, Calif. - The nation’s largest series of consumer motorcycle shows is adding a business component to help powersports retailers meet with key p
HARLEY-DAVIDSON dealers are pleased with the manufacturer's 2016 new model  lineup, although they acknowledge that it doesn’t pack as much of a pun
COLUMBUS, Ohio and LAKE CITY, Fla. – Dixie Distributing and Dixie International (Dixie) has retained Liquid Asset Partners to solicit bids for all the asset
HEIGHTENED PROMOTIONAL ACTIVITY from competitive vehicle brands is taking a toll on BRP sales, dealers reported in the latest Dealernews/Baird Research quarterly
ALPHARETTA, Ga. – Northpoint Commercial Finance is looking for powersports dealers to expand its market focus to include exclusive, captive and private labe
ARCTIC CAT dealers continue to report soft demand for product, and limited progress made against the OEM's plan to reduce inventory, according to the results


SACRAMENTO, Calif. – Geico has agreed to pay $6 million and implement several changes to its business practices as part of a settlement with California&rsqu
PRESCOTT, Ariz. – What’s in a name? In the case of Prescott Valley Cycle Zone Motorsports and Marine, a big legal headache after national automotive r
NEW YORK, N.Y. – Can security be sexy? Maybe, if it’s integrated with a dealership’s in-store infotainment system. Even better when it links sis
COOKEVILLE, Tenn. - A former employee of Boswell’s Harley-Davidson has been arrested on allegations of felony theft after evidence surfaced that she took be
WACO, Texas – A motorcycle shop owner is trying to figure out how to keep his shop open while obeying a court order not to congregate with fellow Cossacks o
INDIALANTIC, Fla. - Former MMI employment advisor Amy Beyer has joined Lonski and Associates LLC. During her seven-year tenure with the Motorcycle Mechanics Insti


MILWAUKEE, Wis. - Mark Rodgers' latest book, "Persuasion Equation: The Subtle Science of Getting Your Way," (AMACOM) has been named one of the year&
Did you ever hear the story of the salesperson who spent a lot of time with a customer, but no matter what he did he just couldn’t seem to make the sale? Th
BOX ELDER, S.D. - Daniels Performance said it now offers training using the new Dynojet Dynamometer hardware Dynoware RT and software suite Powercore fe
An update on Basic Anti-lock Braking Systems, electronically-linked brakes and Configurable ABS, and Cornering ABS. System: Basic ABS Applications: Nearly any n
An update on Electronic Fuel Injection, Power Modes and Ride-by-Wire. System: Electronic Fuel Injection (EFI) Application: Nearly every street-going motorcycle
IF YOU'RE WORKING IN the motorcycle industry, by now you should be well aware that basic technologies, like fuel injection, have quickly become commonplace on