Lose the clutter to bring in Millennials, student retail designers say
DEALER EXPO, Chicago, Ill. – Hey Grandpa! You know that store you love? The one that’s crammed with vehicles, doo-dads and leathers? News flash: your grandkids and their friends hate it.
If you want to bring in a younger clientele, lose the clutter, said Sarah Kendzior and MinJung Park, winners of the
Divas Snowgear owners offer tips to make Facebook work for businesses
DEALER EXPO, Chicago, Ill. – Divas SnowGear has more than 75,000 likes on its Facebook page. That success helped company owners Wendy and Travis Gavinsky earn a spot on the 2014 Facebook Small-Medium Business Council, and the duo shared their insights during the National Retail Conference at the 2014 Dealer Expo.
DEALER EXPO, Chicago, Ill. – A festive Top 100 Dealer Awards Gala at the historic Palmer House in downtown Chicago was the scene as New Jersey’s Motorcycle Mall was presented with the 2014 Dealer of the Year Award.
Local hero Woodstock Harley-Davidson, a Harley ...
Dealers find financial Zen at Dealer Expo management workshop
DEALER EXPO, Chicago, Ill.— Seeking the secrets of enlightened financial management, motorcycle dealer owners and managers crowded into Dealer Expo Management Workshops hosted Wednesday by Pat Johnson and Dick Outcalt, co-founders of the Retail Owners Institute and Zen masters of retail financial management.
The two retail experts packed a year’s w...
MMI presents master class on electronic fuel injection, diagnostics
DEALER EXPO, Chicago, Ill. - Once technicians enter the workforce, the dealership world quickly proves they can never stop learning. The huge amount of new technology being unveiled with each new model year requires constant education for any technician to stay informed on the latest systems, tools, and, of course, the problems that can arise once the units get into the field.
With that in mind, Deal...
MIC presentation at Dealer Expo: consumers have “fragile optimism”
DEALER EXPO, Chicago, Ill. – The Motorcycle Industry Council presented “The Data-Driven Dealership” on Thursday, providing insight for dealers attending the 2014 Dealer Expo in Chicago. During the program, highlights were shown from a presentation given by Dr. Paul Leinberger during the MIC Communications Symposium in September of 2014.
Leinberger, a futurist, said that while the po...