AMA to induct John Parham into Hall of Fame

PICKERINGTON, Ohio -- J&P Cycles and National Motorcycle Museum founder John Parham will be inducted into the American Motorcyclist Association Motorcycle Hall of Fame this October, the organization announced. Parham was the 2012 recipient of the Don J. Brown Lifetime ...

Revised RM-Z250 leads additional Suzuki 2016 models

BREA, Calif. – Just a couple of days after revealing its plans for its sportbike and streetbike lines,  Suzuki has announced a long list of additional 2016 models, including motocross, offroad, dual-sport and adventure option...

Suzuki announces more details for 2016 GSX-S1000 line

BREA, Calif. – When Suzuki sent out its recent 2016 street bike model announcement, the company referred to it as an “early-release announcement.” It was, however, not as early as the announcement ...

'A neat little industry': We talk with three of the first foreign bike dealers in the U.S.

WHAT WAS IT LIKE for the motorcycle dealers selling European and Japanese brands 50 years ago? Did they have the same problems as today, or was it more of a “handshake” environment, with everyone working and riding together, having fun and selling bikes? We asked three who were there. In 2014, in anticipation of the 50th Anniversary year of Dealer...

Honda adds Pioneer 1000 to 2016 SXS lineup

TORRANCE, Calif. – Honda’s 2016 model line includes the addition of two new full-size side-by-side models: the Pioneer 1000 and Pioneer 1000-5, which has a five-passenger capacity. The new flagship models will lead the Pioneer 700, 700-4 and 500. Pricing for the 2016 models has not yet been announced. “We’re very excit...

2016 Can-Am offroad lineup has more power, more specialty vehicles

VALCOURT, Quebec – BRP is focusing on more power with its 2016 offroad lineup: Can-Am ATVs in the 570, 850 and 1000R category all get an optimized, upgraded Rotax engine, while the Maverick 1000R Turbo family of SXS vehicles gets a revised, 131hp engine. Can-Am has also introduced new iterations of the Outlander, Maverick and Command...

Building Your Business


To say that the following is a mere selection is an understatement. This list, saluting those who helped build what became the modern powersports industry, grows
WHAT WAS IT LIKE for the motorcycle dealers selling European and Japanese brands 50 years ago? Did they have the same problems as today, or was it more of a &ldqu
WOODSTOCK, Ill. – Customers west of Chicago are enjoying the opportunity to stretch out at the recently relocated Woodstock Harley-Davidson, which actu
MALTA, N.Y. – A family-owned dealership with 20 years under its belt has moved to a new, much larger store that will accommodate growth and special events.
DOTHAN, Ala. – Spreading out around the middle when you turn 65 is pretty commonplace, so no one should be surprised: that’s what longtime Top 100 dea
WYOMING, Mich. - Fox Powersports is seeking city approval for a new 56,000 sq. ft. store near U.S. 131 south of Grand Rapids, with plans to open it early next yea


CHARLESTON, S.C. - Through an all new partnership with Taiwan Motor manufacturer Adly Moto, Bintelli announces its exclusive distribution for the brand in the U.S
LAWRENCEVILLE, Ga. - The early-year doldrums seem to have ceased for the pre-owned market, as Black Book editors report a return to normal valuations. "After
GOSHEN, Ind. - The owners of Janus Motorcycles have confirmed that Kickstarter funding has arrived to complete and showcase their new line of motorcycles, and lea
CHINO, Calif. - Taiwan Golden Bee, known as TGB, is back in the U.S. market, distributing through Excalibur Motorsports in Southern California. Excalibur's in
WATERBURY, Conn. - A new motorcycle franchise has rolled into town, offering motorcycles as well as ATVs, personal watercraft. Land N Sea Powersports also added K
MONTEREY, Calif. - Ducati dealers remain the top ranked brand in Pied Piper's newly released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchm


FT. MYERS, Fla. – Watsonian Squire USA, the U.S. distributor for Watsonian Squire sidecars, has recently launched three new sidecar models, and the company
DENVER, Colo. - For those who have perfected the art of being alone Redverz Gear introduces The Solo Expedition Motorcycle Tent.  The original Redverz design
FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the
STURDY RIDING JEANS. There was a time, not so long ago, when options were few and far between. These days, they are easy to find, but the trick is navigating all
RICHMOND, Calif. - Just a few weeks after announcing its Grey Market Policy, SpeedMob Inc. said it is implementing a No Drop Ship Fee (NDSF) promotion for so
BROOKLYN, N.Y. – REV’IT! is promoting the value of separate layers for protection from the asphalt and the elements by introducing a new line of stand

Top 100

RALEIGH, N.C. - Ray Price Harley-Davidson has been named the North Carolina Retail Merchants Association (NCRMA)’s Retailer of the Year, and was the only or
DOTHAN, Ala. – Spreading out around the middle when you turn 65 is pretty commonplace, so no one should be surprised: that’s what longtime Top 100 dea
O’FALLON, Ill. – A Top 100 dealer in southwestern Illinois is partnering with a local classic car shop to host the Midwest Motorcycle Expo, a new two-
BREA, Calif. - Southern California Motorcycles will celebrate its 15th anniversary year with a Spring Open House from 10 a.m. to 5 p.m. Saturday, April 11. Attend
PICKERINGTON, Ohio - AMA Motorcycle Hall of Fame legend Malcolm Smith’s 1970 Husqvarna 400 Cross from the iconic motorcycling movie, "On Any Sunday&quo
ELMHURST, Ill.  – iMotorsports has added the Can-Am Spyder's four model lineup to its business and will be an authorized parts, accessories, and cl


IRVINE, Calif. - Kawasaki will provide 20 Kawasaki Ninja motorcycles to Jason Pridmore and his STAR Motorcycle School to be the school’s official motorcycle
PHILADELPHIA, Pa. - Hard Knocks Motorcycle Entertainment and SportBikes Inc Magazine announce that Icon is returning as the title sponsor for the 2015 Clutch Cont
YEARS AGO one had to have basic to intermediate mechanical skills to own and ride a motorcycle. The vehicles were unreliable and required frequent on-the-side-of-
CYPRESS, Calif. - Yamaha Motor Corp. USA today launched its bLU cRU Video Contest in which entrants submit videos that reflect their "unique Yamaha style.&qu
ELYRIA, Ohio – Lake Erie Harley-Davidson is encouraging riders to get or renew training during May, Motorcycle Safety Awareness Month.  “It&rsquo
PICKERINGTON, Ohio - The American Motorcyclist Association is launching the AMA Get Women Riding campaign to promote motorcycling to women and girls with a series

Market Forecasts

Rushmore 'hangover,' rainy weather temper Harley mid-spring sales: survey

But dealers agree with the Motor Co.'s efforts to bring production in line with current demand.

Running Your Business


IRVINE, Calif. - Kawasaki Motors Corp. has been using a new human capital management (HCM) provider, and is feeling the benefits of Ultimate Software UltiPro&rsqu
HUNTSVILLE, Ala. - Rocket Harley-Davidson announces a new general manager, Ryan Raleigh. Raleigh has been an employee of Scott Fischer Enterprises (SFE)
TORRANCE, Calif. –  Honda is expanding its automotive industry Environmental Leadership Program as a voluntary initiative for powersports, power-equipm
FAIRFIELD, Conn. – It’s too soon to tell what impact GE selling of most its financial business will have on the powersports industry, with several ban
ATLANTA, Ga. – Selly Sales wants you. The company is looking for 10 small- to midsized dealerships to beta test a new version of the Selly mobile sales tool
RICHARD WALKER joined Zero Motorcycles as CEO in July 2012, marking his first foray into the motorcycle industry. Walker spent much of his career with Hewlett-Pac


OXNARD, Calif. -  CalAmp (NASDAQ: CAMP), a provider of wireless products and services, announced it will integrate its CMF-1175 telematics device i
DEALER EXPO, Chicago, Ill.— Seeking the secrets of enlightened financial management, motorcycle dealer owners and managers crowded into Dealer Expo Manageme
DEALER EXPO, Chicago, Ill. – Is your business market-driven … or marketing-driven? That’s the question Tory Hornsby, executive vice president o
CHICAGO, Ill. and SANTA MONICA, Calif. - Every powersports business makes use of an attorney, an insurance agent, an accountant, a real estate agent, a financial
BUFFALO, N.Y. - Equipment financing provider Blue Bridge Financial says it is beefing up its national sales and management team as it develops offerings in s
WHEN WE FIRST STARTED Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op


LAWRENCEVILLE, Ga. - The early-year doldrums seem to have ceased for the pre-owned market, as Black Book editors report a return to normal valuations. "After
But dealers agree with the Motor Co.'s efforts to bring production in line with current demand.
BRISTOL, Penn. - MV Agusta USA is launching a new retail financing program in time for the peak summer riding season, with offers available through June 30. &ldqu
ARCTIC CAT dealers continued to report soft demand for product and said they were frustrated with stocking expectations, but the OEM is making progress with regar
MILWAUKEE, Wis. - ARI Network Services announces the release of Mobile Version 2.0 for iOS and Android users. The mobile app, announced in October 2014, is an add
CHICAGO, Ill. - GE Capital, Commercial Distribution Finance (CDF) has launched Dealer Insights, an online portal designed to give powersports dealers information


WACO, Texas – A motorcycle shop owner is trying to figure out how to keep his shop open while obeying a court order not to congregate with fellow Cossacks o
INDIALANTIC, Fla. - Former MMI employment advisor Amy Beyer has joined Lonski and Associates LLC. During her seven-year tenure with the Motorcycle Mechanics Insti
LOS ANGELES, Calif. – A Southern California dealer’s lawsuit against Harley-Davidson can proceed, despite the Motor Co.’s contentions that the d
WANTED: Motorcycle mechanic. Must be experienced, reliable, bondable, and an ex-con. Bet you’ve never written that ad. But before dismissing the idea, remem
COLUMBUS, Ohio - A.D. Farrow Co. will be hosting hiring events at its locations as the dealership group looks to hire several positions in sales and service. The
INDIALANTIC, Fla. -- A multi-line metric powersports dealership group based in the southeast is seeking a human resources/insurance specialist. Candidates should


BOX ELDER, S.D. - Daniels Performance said it now offers training using the new Dynojet Dynamometer hardware Dynoware RT and software suite Powercore fe
IF YOU'RE WORKING IN the motorcycle industry, by now you should be well aware that basic technologies, like fuel injection, have quickly become commonplace on
An update on Basic Traction Control, Configurable Traction Control, Lift Control and Launch Control, and Dynamic Traction Control systems. System: Basic Traction
An update on Basic Anti-lock Braking Systems, electronically-linked brakes and Configurable ABS, and Cornering ABS. System: Basic ABS Applications: Nearly any n
An update on Electronic Fuel Injection, Power Modes and Ride-by-Wire. System: Electronic Fuel Injection (EFI) Application: Nearly every street-going motorcycle
ATTENTION, dealers: Would you like to be able to sell two more motorcycles every month for the next year? What if you were able to hold $200 of additional profit