Marketing Resource Center


SANTA ANA, Calif. - Nelson Rigg USA announced that its new minimum advertised price (MAP) policy goes into effect today, and the company will start enforcing it J
MURRIETA, Calif. - Husqvarna's 2016 branded clothing collection offers a selection of functional wear, casual clothing and lifestyle accessories. "Styled
IRVINE, Calif. – Kawasaki is showing it’s a brand of a different stripe with a new logo and visual branding campaign that will see all its dealers uni
NEWBURGH, N.Y. – The Teutuls are at it again with a self-produced new TV show, "OCC American Xtreme." The 13-episode lifestyle and build series fe
FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the
MITCHELL, S.D. – Klock Werks has adopted an Advertising Price Policy for North America, effective June 1. The company said it established the policy to prot


DALLAS, Texas – Showing off your products isn’t hard with a 35,000-sq.-ft. showroom, but showing off your service may take a different approach. Al La
FT. WASHINGTON, Md. – Social media is a great marketing tool, but as one dealer is finding out, it can cut both ways. The folks at Washington D.C. Harley-Da
NEW HARTFORD, Conn. -- Wide Eyed Collective has unveiled its first trailer for "Get Lost," an original web series chronicling a solo motorcycle jou
Chicago-area PG&A store keeps it real with quality goods and an emerging fan base.
PHILADELPHIA, Pa. - Gear e-retailer RevZilla’s success translates from 40 percent growth and more than $75 million in sales last year to a prime speaking sp
MINNEAPOLIS, Minn. - Polaris Slingshot released a film teaser today on to generate buzz about its new project with Mad Media to create a film


IRVINE, Calif. – Kawasaki Motors Corp., U.S.A., today named Next Level Sports Management as its public relations agency for all product and racing activitie
COSTA MESA, Calif. – Weego, an innovator of portable jump starters that start engines, charge phones and fit in a pocket, is making a play for the the
ANAHEIM HILLS, Calif. - In response to a recent surge of new clients, V-Twin Marketing (VTM) is bringing on industry veteran Joe Knezevic as vice president of mar
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews announces that the entry deadline for the 2015 Top 100 Dealer Competition has been extended to 11:59 p.m. o
MINNEAPOLIS, Minn. – Polaris will continue as the presenting sponsor of RFD-TV’s “The American,” billed as the largest and richest one-day
MINNEAPOLIS, Minn. - Arctic Cat Inc. has signed an exclusive, five-year product development and marketing agreement with racer Robby Gordon and his newly formed S


NEW LONDON, Ct.  – Harley-Davidson is helping to turn current and retired military into licensed motorcycle riders, and shoreline dealer Mike's Fam
HEIGHTENED PROMOTIONAL ACTIVITY from competitive vehicle brands is taking a toll on BRP sales, dealers reported in the latest Dealernews/Baird Research quarterly
EAGLE, Colo. - Rever and BikeBandit have partnered to build a new marketing campaign aimed at encouraging motorcyclists to make money while they ride. The BikeBan
CHICAGO, Ill. - Genuine Scooters has launched a Back to School promotional offer that includes 1.9 percent financing, an extended warranty and discounted service.
MT. EPHRAIM, N.J. – Barb’s Harley-Davidson is capitalizing on baseball season with the Swing into Summer new bike event, offering three financing opti
OREGON, Wis. – Divas SnowGear (DSG), a line of snow gear and apparel for women, has added four snowmobile athletes to its pro rider roster for the 2016 seas


BLUEFIELD, W.V. - The folks at Cole Harley-Davidson recently presented a check for $3,843.94 to staff of the Bluefield Union Mission. The money was raised at the
NAPLES, Fla. - In celebration of Hispanic Heritage month, Naples Harley-Davidson will host the first annual Fiesta de Culturas (Festival of Cultures) celebration
SCOTTSDALE, Ariz. - Seven-time land speed record holder Valerie Thompson will return to Eastside Harley-Davidson in Bellevue, Wash., where she bought her first mo
DIAMOND BAR, Calif. - In 1916 the Van Buren sisters set out to prove they could ride as well as anyone. With World War I looming, they intended to show the U.S. g
COLORADO SPRINGS, Colo. – The battle is won, but it isn’t yet paid for, so the folks at Pike’s Peak Harley-Davidson will host a fundraiser start
SANTA MONICA, Calif. - The Progressive International Motorcycle Shows (IMS) has signed television star and stunt riding icon Jason Britton and Team No Limit

Marketing Tip of the Week

Small, smart choices + consistency + time = high performance. - Rod Stuckey