Marketing Resource Center

Advertising

SOMERSET, Wis. – Küryakyn Holdings, LLC has announced the implementation of a Minimum Advertised Pricing (MAP) policy for Bahn. The announcement coinci
LA PALMA, Calif. - Progressive Suspension says it is enforcing its Minimum Advertised Pricing policy, effective immediately. The policy took effect on Jan. 1, 201
NEW YORK, N.Y. - Industry veteran Kerry Graeber has joined Questus as marketing director and will provide strategic direction for a former employer (of sorts): Su
Jan 7, 2015
Latest updates to manufacturer Minimum Advertised Price policies. Arrow Special Parts (eff. July 31, 2014) http://www.dealernews.com/dealernews/article/arrow-sp
PHILADELPHIA, Pa. - James Rispoli has joined SportBikes Inc Magazine as a staff writer in “The Grid” section of the magazine. Rispoli’s monthly
IRVINE, Calif. — In order to protect its dealers and prevent devaluing the brand, MSR Hard Parts announced it is implementing a Minimum Advertised Price pol

Online

WASHINGTON, Mich. - Graphics kit maker ArcticFXGraphics is expanding production of custom graphics kit designs to the moto side of the business. Recreational dirt
ATLANTA, Ga. – Powersports Marketing, a subsidiary of Dealership University, will host a three-day marketing boot camp for North American Powersports dealer
MILWAUKEE, Wis. - ARI Network Services has partnered with ChannelAdvisor to offer powersports dealers a fully automated e-commerce system that makes it easier to
FLORENCE, Ky. -- Boogey Lights has released what it claims is the first Bluetooth 4.0-capable remote control for Android or iOS smartphones. Just like Boogey Ligh
KENNESAW, Ga. – Yamaha’s parts and accessories division has launched a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consu
MILWAUKEE, Wis. - ARI Network Services has gotten together with Shopatron to provide an eCommerce system that makes it easy for shoppers to identify parts, check

PR

ASHEVILLE, N.C. - The Pediatric Brain Tumor Foundation confirms that GEICO has renewed its agreement to be the exclusive Ride for Kids national insurance sponsor
FOND DU LAC, Wis. - Quicksilver Powersports Lubricants will help power seven-time land speed record-holder Valerie Thompson on her quest to reach new record speed
IRVINE, Calif. - Kawasaki announced it will donate a Ninja ZX-6R "636" sportibke and a two-night stay in Hawaii, among other things, to a silent auction
SANTA FE SPRINGS, Calif. - Scorpion Sports announced it has hired longtime industry executive Frank Esposito as vice president of sales and marketing. "We ar
BORGO PANIGALE, Bologna, Italy—Ducati has named Andrea Buzzoni as its new sales and marketing director, replacing Cristiano Silei, vice president of sales a
LAKE KOSHKONONG, Wis. – Lots of folks aim for land speed records, but only a rare few can claim the world record for the fastest motorcycle wheelie on ice.

Promotions

COSTA MESA, Calif. – MotoAmerica has announced that Cortech is a supporting partner of the 2015 MotoAmerica AMA/FIM North American Road Racing Championship
LAS VEGAS, Nev. – MV Agusta USA will support Javelin Broderick and the ZAG Racing team in the 2015 MotoAmerica series. Broderick will race the F3 675 in the
RIVERSIDE, Calif. – K&N will return to Geico Motorcycle AMA EnduroCross as the official filter of the series for 2015. “We thoroughly enjoyed our
PICKERINGTON, Ohio – SIDI will be the official boot of the Beta AMA National Dual Sport Series, the Yamaha Super Ténéré AMA National Ad
SCOTTS VALLEY, Calif. – Bell Helmets will be the official helmet sponsor and the presenter of the Holeshot Award for this year’s Ricky Carmichael Dayt
MINNEAPOLIS, Minn. - Indian Motorcycle is taking a swipe at other manufacturers with a new "Switch Your Gear" T-shirt trade-in offer to riders across th

Events

COVINA, Calif. – Dealers in a few states still can’t get the Polaris Slingshot, but where they are available, dealers aren’t wasting time promot
YORKTOWN, Va. - Hampton Roads Harley-Davidson will honor friend and long-time Harley Davidson employee for its 20th annual blood drive for the American Red Cross
PACIFIC JUNCTION, Iowa - Loess Hills Harley-Davidson will celebrate its grand opening with a visit from The American Red Cross Bloodmobile from 10 a.m. to 4 p.m.
STURGIS, S.D. – Harley-Davidson is cementing its name in Sturgis – literally. The city of Sturgis and Harley Davidson are breaking ground on a new dow
ANAMOSA, Iowa  – J&P Cycles is taking its annual open house rally to the next level on June 27 with a free concert at the Jones County Fairgrounds,
CLINTON, Conn. - Laurel Anne “Laurie” Olcott (nee Smith), vice president of Stimilon International, a motocross event company she ran with her husband

Marketing Tip of the Week

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