Marketing Resource Center


NEW YORK, N.Y. - Industry veteran Kerry Graeber has joined Questus as marketing director and will provide strategic direction for a former employer (of sorts): Su
Jan 7, 2015
Latest updates to manufacturer Minimum Advertised Price policies. Arrow Special Parts (effective July 31, 2014)
PHILADELPHIA, Pa. - James Rispoli has joined SportBikes Inc Magazine as a staff writer in “The Grid” section of the magazine. Rispoli’s monthly
IRVINE, Calif. — In order to protect its dealers and prevent devaluing the brand, MSR Hard Parts announced it is implementing a Minimum Advertised Price pol
IRVINE, Calif. —  ProTaper is implementing a comprehensive Minimum Advertised Price policy, effective Jan. 1. The policy applies to all ProTaper distri
OCEANSIDE, Calif. -- RK Excel America has announced a new Minimum Advertised Price policy, effective Jan. 1 for U.S. and Canadian dealers. The policy's intent


FLORENCE, Ky. -- Boogey Lights has released what it claims is the first Bluetooth 4.0-capable remote control for Android or iOS smartphones. Just like Boogey Ligh
MILWAUKEE, Wis. - ARI Network Services has gotten together with Shopatron to provide an eCommerce system that makes it easy for shoppers to identify parts, check
KENNESAW, Ga. – Yamaha’s parts and accessories division has launched a new e-commerce website. For the first time ever, gives consu
GLENDALE, Ariz. - Plans are in the works to expand integration of, which has already gotten 2 million hits in its first year of full a
DEALER EXPO, Chicago, Ill. – Divas SnowGear has more than 75,000 likes on its Facebook page. That success helped company owners Wendy and Travis Gavins
DEALER EXPO, Chicago, Ill. – Dealership University wrapped up its three-part marketing workshop during the National Retail Conference at the 2014 Dealer Exp


MITCHELL, S.D. – A custom builder thinks he has the better way to spiff up the city of Sioux Falls, which is considering a proposal to require fencing aroun
SCOTTS VALLEY, Calif. – Bell Helmets will be the official helmet provider of Pro Circuit Racing’s 250 Supercross and motocross team for the 2015 seaso
FORT MYERS, Fla. – Multi-site Harley-Davidson dealer Scott Fischer has been named a finalist for The Southwest Florida News-Press' Business Person of th
BELGIUM, Wis. -- A snowmobile saved Collin Wilcox's life. Collin, 14, injured his leg after he flipped his snowmobile. While being examined, it was discovered
MILWAUKEE, Wis. -- Harley-Davidson is mobilizing its global community of riders to raise funds to plant 50 million trees worldwide with the Nature Conservanc
SALT LAKE CITY, Utah – Tread Lightly! appointed Andrew Hoit and Mark MacGuinness to its board of directors at its annual meeting. Hoit is vice president


COSTA MESA, Calif. - Dunlop will continue to be the exclusive tire supplier of the MotoAmerica AMA/FIM North American Road Racing Series, the race organization an
DEALER EXPO, Chicago, Ill. – The Thank-U Company thinks that customers deserve a trophy rather than yet another e-mail. The company has found that customer
CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has partnered with and Successful Farming to give away a Viking three-person Side-by-Side (SxS
BOISE, Idaho - FLY Racing has signed the Rockstar Energy Racing Husqvarna team to a multiyear deal to promote its professional motocross racewear. Team riders Mar
MITCHELL, S.D. – The Helping with Horsepower Bike Rebuild Program is helping the Abbott House celebrate its 75th anniversary by repairing and
BERGLAND, Mich. – Local retailers are working to support snowmobile trail grooming, one bandana at a time. Merchants including Bergland Snowmobile are selli


CLEVELAND, Ohio and SANTA MONICA, Calif. – The Progressive International Motorcycle Show gets underway Friday through Sunday at the I-X Center in Cleveland,
BUFFALO, N.Y. - DP Brakes announces its MX/SX and off-road sponsorship lineup for 2015. “We are very proud to once again be sponsoring an impressive list
HOLLISTER, Calif. - The Hollister Downtown Association has chosen Las Vegas, Nev.-based ConvExx to run the Hollister Motorcycle Rally this July, the association h
IRVINE, Calif. - Scorpion has been named the official helmet of the GEICO EnduroCross Championship and will feature Colton Haaker representing the brand for 2015,
MEDINA, Minn.—Victory Motorcycles is partnering with two-time champion Matt Smith to form Victory Factory Racing, to compete in NHRA Pro Stock Motorcycle Dr
PICKERINGTON, Ohio -- Beta USA has signed on as title sponsor of the AMA National Dual Sport Series for the next three years, the organization announced. "In

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