Marketing Resource Center

Advertising

VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m

Online

CYPRESS, Calif. - Yamaha's parent company in Japan has released an English-language version of its RevTranslator smartphone app that analyzes sounds and opera
JANESVILLE, Wis. -- Python Performance has unveiled its new website, featuring a user-friendly interface and complete information on all the brand's offerings
SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e
PORTLAND, Ore. – Industry entrepreneurs have turned to crowdfunding – microfunding from online donors – to finance everything from the documenta
AKRON, Ohio – Want to sell stuff in China? Harley-Davidson reportedly did, so it sought help from an Akron startup that represents U.S. companies working to

PR

CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr
OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a
COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco

Promotions

MEMPHIS, Tenn. -- Fulmer Helmets and Apparel announced it is taking applications for race sponsorship during the 2015 racing season. The company encourages riders
MINNEAPOLIS, Minn. – Polaris Industries Inc. will be a 2014 corporate partner for the University of Minnesota’s Golden Gopher football program. The ye
NEW YORK -- A pair of British documentary producers will be traversing the United States on Indian motorcycles in search of the American Dream. James Marshall is
CYPRESS, Calif. – Yamaha Outdoors has partnered with Powderhook and the National Wild Turkey Federation to give away an ATV and a Kansas whitetail hunt. The
MORGANTOWN, W. Va. - Motorsports television production company RacerTV has debuted a new weekly news and highlight show with the sponsorship of a Southern Califor

Events

LOS ANGELES, Calif. -- Returning for its sixth year, Bartels' Harley-Davidson will host the Annual Miriam's House Poker Run on Oct. 19 to benefit a sober
LEESBURG, Fla. – Visitors are expected to come from far and wide when three cast members of the FX television show "Sons of Anarchy" — Tommy
PORTSMOUTH, N.H. — Janus Motorcycles will debut its Halcyon 50 Deluxe Sept. 20 at the first Welcome East Community Motorcycle Show hosted by Port City Moped
FARMINGTON, Conn., - The Dream Ride Experience, a multi-day series of events benefitting Special Olympics, culminated with the annual 40-mile Dream Ride through t
PICKERINGTON, Ohio -- The American Motorcyclist Association has announced that it will sanction MotoAmerica, a new North American road racing series affiliated wi
BINGHAMTON, N.Y. – Southern Tier Harley-Davidson raised about $6,000 for Toys for Tots with an Aug. 24 Christmas For Kids ride. Full proceeds from the ride

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey