Marketing Resource Center

Advertising

VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m

Online

PARIS, France – It may be across the pond, but enthusiasts in the United States can still order books for American coffee tables and more online from a moto
LIVINGSTON, Mont. - WomenRidersNow.com (WRN) is preparing to celebrate its 10th anniversary in 2015 as an online magazine serving women riders and the men who rid
IRVINE, Calif. – The ATV Safety Institute is offering free informational graphics urging current and potential riders to seek formal training, refresh their
VANCOUVER, BC - Apparel retailer British Motorcycle Gear has redesigned its website and is celebrating with an “upload a look” contest that awards pri
RESTON, Va. and ATLANTA, Ga. - Shoppers want retailers to make it easier to purchase goods and services. Consumers also want websites and stores to work better to
MARIETTA, Ga. - Hellbender Harley-Davidson has teamed up with Original Bike Spirits by Zep Inc. for the Let Freedom Ride photo contest, which will award one Faceb

PR

OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a
COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco
MINNEAPOLIS, Minn. - Polaris will provide ATVs, side-by-sides and safety equipment to select Boy Scout camps across the country under a new a 10-year, exclusive p
May is Motorcycling Safety Month, and the National Highway Traffic Safety Administration has marketing materials available to download for dealers and other advoc

Promotions

CYPRESS, Calif. – Yamaha Outdoors has partnered with Powderhook and the National Wild Turkey Federation to give away an ATV and a Kansas whitetail hunt. The
MORGANTOWN, W. Va. - Motorsports television production company RacerTV has debuted a new weekly news and highlight show with the sponsorship of a Southern Califor
LAS VEGAS, Nev. - As the global licensing community prepares for the annual Licensing Expo next week in Las Vegas, one new feature stands out: a new Motorsports C
VALCOURT, Quebec – Denys Lapointe, BRP's senior vice president of design and innovation, will share his vision of the creative process behind powersport
THE EVOLUTION of side-by-side models is proof that if something has a motor in it, then someone will want to race it. Originally the workhorse of the powersports

Events

STURGIS S.D. - Racing champion and Polaris veteran Mark Blackwell will serve as the emcee for the 2014 Hall of Fame Induction breakfast, honoring six new ind
NEW ROCHELLE, N.Y. – Empire Harley-Davidson is hosting “The Ride Home” event July 26 to benefit Habitat for Humanity of Westchester and its vete
BRISTOL, Va. – Opening day of the Thundering Beauties Biker Rally is bringing women from at least nine states to Southwest Virginia. These Dragon Ladies wil
STURGIS, S.D. - Three finalists have been selected to participate in Harley-Davidson and Weber's Big Burger Battle Championship at this year’s Sturgis M
ERIE, Pa. – If you want to have a party, it’s always a good idea to invite the neighbors. Harley-Davidson of Erie hosted a thank you party for it
TWIN FALLS, Idaho – Fox Broadcasting has pulled out of plans to televise two teams’ efforts to jump the Snake River Canyon on the 40th anniversary of

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey