Marketing Resource Center

Advertising

VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m

Online

SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e
PORTLAND, Ore. – Industry entrepreneurs have turned to crowdfunding – microfunding from online donors – to finance everything from the documenta
AKRON, Ohio – Want to sell stuff in China? Harley-Davidson reportedly did, so it sought help from an Akron startup that represents U.S. companies working to
GREEN BAY, Wis. – Social media helped a women’s snowmobile apparel company get on the map and connect with customers that might have been otherwise di
PARIS, France – It may be across the pond, but enthusiasts in the United States can still order books for American coffee tables and more online from a moto

PR

CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr
OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a
COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco

Promotions

CYPRESS, Calif. – Yamaha Outdoors has partnered with Powderhook and the National Wild Turkey Federation to give away an ATV and a Kansas whitetail hunt. The
MORGANTOWN, W. Va. - Motorsports television production company RacerTV has debuted a new weekly news and highlight show with the sponsorship of a Southern Califor
LAS VEGAS, Nev. - As the global licensing community prepares for the annual Licensing Expo next week in Las Vegas, one new feature stands out: a new Motorsports C
THE EVOLUTION of side-by-side models is proof that if something has a motor in it, then someone will want to race it. Originally the workhorse of the powersports
VALCOURT, Quebec – Denys Lapointe, BRP's senior vice president of design and innovation, will share his vision of the creative process behind powersport

Events

MURIETTA, Calif. - Husqvarna Motorcycles announces a new contingency program for amateur and pro-level racers in North America, starting next year. "Racing i
CORALVILLE, Iowa – A groundbreaking ceremony for the new McGrath Hawkeye Harley-Davidson is set for 8:30 a.m. Aug. 29. The design of the new 46,000-sq.-ft.
PALM BAY, Fla. – Space Coast Harley-Davidson sometimes goes to great lengths with events, but this time it’s going to short heights with Hulk Hogan&rs
MINNEAPOLIS, Minn. – Polaris Industries Inc. chairman and CEO Scott Wine has challenged the Polaris dealer network and several CEOs to join the Ice Bucket C
SCOTTSDALE, Ariz. – Aug. 22 was a cold morning for dealership owners Bob and Renee Parsons when they accepted the ALS Ice Bucket Challenge. Renee got off ea
AUSTIN, Texas - Ducati and Jason Pridmore’s STAR School will host “Ducati Revs America,” a premium two-day track experience to be held at the Ci

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Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey