Marketing Resource Center

Advertising

I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.

Online

MILWAUKEE, Wis. – What could be better for a dyed-in-the-wool "Sons of Anarchy" (SOA) fan than a series finale party with show stars Kim Coates an
CYPRESS, Calif. - Yamaha's parent company in Japan has released an English-language version of its RevTranslator smartphone app that analyzes sounds and opera
JANESVILLE, Wis. -- Python Performance has unveiled its new website, featuring a user-friendly interface and complete information on all the brand's offerings
SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e
PORTLAND, Ore. – Industry entrepreneurs have turned to crowdfunding – microfunding from online donors – to finance everything from the documenta

PR

SALT LAKE CITY, Utah – Tread Lightly! appointed Andrew Hoit and Mark MacGuinness to its board of directors at its annual meeting. Hoit is vice president
ANAMOSA, Iowa – J&P Cycles recently made donations totalling $8,500 to three local charities to show their support of local, ongoing efforts in the
CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr
OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a

Promotions

BERGLAND, Mich. – Local retailers are working to support snowmobile trail grooming, one bandana at a time. Merchants including Bergland Snowmobile are selli
ALEXANDRIA, Va. -- The International Snowmobile Manufacturers Association has partnered with the Outdoor Power Equipment Institute in the ‘Lo
MILWAUKEE, Wis. -- Harley-Davidson and "Sons of Anarchy" are offering a fan a chance to watch the show's finale at a viewing party at the local
IRVINE, Calif. - Answer Racing announces the signing of Dean Wilson, who will ride for the Red Bull KTM Factory team in the AMA 450 Supercross series as well as f
MEMPHIS, Tenn. -- Fulmer Helmets and Apparel announced it is taking applications for race sponsorship during the 2015 racing season. The company encourages riders
MINNEAPOLIS, Minn. – Polaris Industries Inc. will be a 2014 corporate partner for the University of Minnesota’s Golden Gopher football program. The ye

Events

WINTER PARK, Fla. - Bonnier Corp. has acquired The Promotion Company Inc. - Family Events, producer of the Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand Natio
PORTSMOUTH, Va. - Bayside Harley-Davidson has scored a celebrity event: actor Tommy Flanagan from the TV show “Sons of Anarchy” will stop by to meet f
SANTA MONICA, Calif. - The 11-city tour of the Progressive International Motorcycle Shows kicks off later this month in Northern California, and will reach the fo
LAFAYETTE, La. – It’s auction time again at Cajun Harley-Davidson. The dealer had its first auction of pre-owned motorcycles almost exactly a year ago
TULSA, Okla. - Reba McClanahan and her sons are inviting the community in from 11 a.m. to 4 p.m. Oct. 18 to celebrate 100 years of Myers-Duren Harley-Davidson. &l
SCOTT CITY, Mo. – Four-footed spooks will be on the prowl Oct. 18 when Lawless Harley-Davidson hosts first Howl-o-Ween Poker Run and Fun event benefiting th

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Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey