Marketing Resource Center


VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m


PARIS, France – It may be across the pond, but enthusiasts in the United States can still order books for American coffee tables and more online from a moto
LIVINGSTON, Mont. - (WRN) is preparing to celebrate its 10th anniversary in 2015 as an online magazine serving women riders and the men who rid
IRVINE, Calif. – The ATV Safety Institute is offering free informational graphics urging current and potential riders to seek formal training, refresh their
VANCOUVER, BC - Apparel retailer British Motorcycle Gear has redesigned its website and is celebrating with an “upload a look” contest that awards pri
RESTON, Va. and ATLANTA, Ga. - Shoppers want retailers to make it easier to purchase goods and services. Consumers also want websites and stores to work better to
MARIETTA, Ga. - Hellbender Harley-Davidson has teamed up with Original Bike Spirits by Zep Inc. for the Let Freedom Ride photo contest, which will award one Faceb


OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a
COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco
MINNEAPOLIS, Minn. - Polaris will provide ATVs, side-by-sides and safety equipment to select Boy Scout camps across the country under a new a 10-year, exclusive p
May is Motorcycling Safety Month, and the National Highway Traffic Safety Administration has marketing materials available to download for dealers and other advoc


CYPRESS, Calif. – Yamaha Outdoors has partnered with Powderhook and the National Wild Turkey Federation to give away an ATV and a Kansas whitetail hunt. The
MORGANTOWN, W. Va. - Motorsports television production company RacerTV has debuted a new weekly news and highlight show with the sponsorship of a Southern Califor
LAS VEGAS, Nev. - As the global licensing community prepares for the annual Licensing Expo next week in Las Vegas, one new feature stands out: a new Motorsports C
VALCOURT, Quebec – Denys Lapointe, BRP's senior vice president of design and innovation, will share his vision of the creative process behind powersport
THE EVOLUTION of side-by-side models is proof that if something has a motor in it, then someone will want to race it. Originally the workhorse of the powersports


BRISTOL, Va. – Opening day of the Thundering Beauties Biker Rally is bringing women from at least nine states to Southwest Virginia. These Dragon Ladies wil
STURGIS, S.D. - Three finalists have been selected to participate in Harley-Davidson and Weber's Big Burger Battle Championship at this year’s Sturgis M
ERIE, Pa. – If you want to have a party, it’s always a good idea to invite the neighbors. Harley-Davidson of Erie hosted a thank you party for it
TWIN FALLS, Idaho – Fox Broadcasting has pulled out of plans to televise two teams’ efforts to jump the Snake River Canyon on the 40th anniversary of
PORTLAND, Maine – Maine’s Scooter community will come out in force July 26 for the second annual Ski's Shrimp Run, a ride that reportedly brings r
NEW ROCHELLE, N.Y. – Empire Harley-Davidson is hosting “The Ride Home” event July 26 to benefit Habitat for Humanity of Westchester and its vete

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Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey