Marketing Resource Center

Advertising

PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m
IN ADDITION TO warmer weather and better riding conditions in most parts of the country, spring means something else to a lot of people: income tax refunds. Accor
COSTA MESA, Calif. - Yamaha Motorsports USA has chosen GearShift Advertising of Costa Mesa for its national advertising account following a highly competitive thr
HAVE you put considerable thought into what specific strategies you can implement to outperform your financial results of 2013?  
ALLENTOWN, Pa. - Arai Helmet Inc. announced that it has named Doe-Anderson its agency of record for creative and digital support in the North American market.
In an editorial partnership with powersports recruiting firm Lonski and Associates, Dealernews presents the Job of the Week for Dec. 30 - Jan. 3.

Online

You can’t afford to engage customers on your own terms. It’s not enough to throw open your doors and say, “We’re here,” and wait for
VALCOURT, Québec – BRP is inviting riders to choose a Can-Am Spyder for stock car racer Danica Patrick, who serves as a promotional ambassador for th
SALT LAKE CITY, Utah - ADP Lightspeed will offer websites for powersports and marine dealers under its new Lightspeed Websites platform. Lightspeed Websites works
ROME, Ga. – Tire maker Metzeler is kicking off the 2014 riding season with custom bike shop Indian Larry Motorcycles that will end with one fan taking a cro
FREDERICKSBURG, Va. – Used bike dealer Classic Iron Motorcycles is launching a new customer appreciation campaign to give all motorcycle buyers a compliment
VARESE, Italy – MV Agusta has redesigned their website, adding in new features that include video, dealer locators and demo bike reservations for European m

PR

TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco
MINNEAPOLIS, Minn. - Polaris will provide ATVs, side-by-sides and safety equipment to select Boy Scout camps across the country under a new a 10-year, exclusive p
May is Motorcycling Safety Month, and the National Highway Traffic Safety Administration has marketing materials available to download for dealers and other advoc
IRVINE, Calif. – The Motorcycle Safety Foundation has launched four new courses available for free on iTunes U. “An Adventure in Motorcycle Physics,&r
GLENWOOD SPRINGS, Colo. – A lot can happen in a few weeks, especially when someone new takes the reins. So lots of changes await customers at the newly rebr
SAN RAFAEL, Calif. – Marketing and communications agency Dispatch Communications has hired former Ducati MotoGP press officer and motorcycle journalist Chri

Promotions

HANSON, Mass. – Joe Rocket has signed stunt rider Chris “Teach” McNeil for 2014 and 2015. The former Stunt Wars Champion and two-time XDL East C
MILWAUKEE, Wis. – Attention, defenders of freedom: Harley-Davidson and Marvel Entertainment want you to star in a new digital series. Inspired by the recent
FULLERTON, Calif. - After nearly six years, the public can see a sneak peak of the film "PENTON: The John Penton Story" with the newly released trailer
ANAMOSA, Iowa -- The record-setting land speed sidecar Shockwave is headed into retirement and will soon be on display at the National Motorcycle Museum. The side
VALCOURT, Québec – BRP is inviting riders to choose a Can-Am Spyder for stock car racer Danica Patrick, who serves as a promotional ambassador for th
POMONA, CALIFORNIA – Lubricant manufacturer Motul is now the official lubricant of Colin Edwards’ Texas Tornado Boot Camp. All of the Yamaha TT-R 125s

Events

Oil painter Allan Gorman uses Harley-Davidson motorcycles as inspiration in his work. And Gorman will be displaying his work, typically found in galleries and art
PICKERINGTON, Ohio -- BikeBandit.com will once again be the title sponsor for AMA Vintage Motorcycle Days, July 11-13 at the Mid-Ohio Sports Car Course in Lexingt
LOS ANGELES, Calif. – EagleRider is getting ready for this year's international IPW travel conference in Chicago, where it will showcase and formally in
LONG BEACH, Calif. - MotoQuest is preparing for its annual open houses to be held April 19 at the Southern California headquarters in Long Beach and April 26 at t
TALLAHASSEE, Fla. – Off-road riders here have a new option with the opening of the new Springhill Motorcycle Trailhead in the Apalachicola National Forest.
CARLSBAD, Calif. – More than 175 motorcyclists plan to ride more than 2,800 miles in eight days, traveling from coast to coast May 3-10 in the 20th annivers

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey