Marketing Resource Center

Advertising

DEALER EXPO, Chicago, Ill. – A dealer’s marketing has to be focused and integrated if it is going to effectively grow market share and increase repeat
I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo

Online

KENNESAW, Ga. – Yamaha’s parts and accessories division has launched a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consu
MILWAUKEE, Wis. - ARI Network Services has gotten together with Shopatron to provide an eCommerce system that makes it easy for shoppers to identify parts, check
GLENDALE, Ariz. - Plans are in the works to expand integration of www.BoatsandCycles.com, which has already gotten 2 million hits in its first year of full a
DEALER EXPO, Chicago, Ill. – Divas SnowGear has more than 75,000 likes on its Facebook page. That success helped company owners Wendy and Travis Gavins
DEALER EXPO, Chicago, Ill. – Dealership University wrapped up its three-part marketing workshop during the National Retail Conference at the 2014 Dealer Exp
DEALER EXPO, Chicago, Ill. – Digital media offers a fast and efficient way to market to a target audience – and a company can easily track the effecti

PR

BELGIUM, Wis. -- A snowmobile saved Collin Wilcox's life. Collin, 14, injured his leg after he flipped his snowmobile. While being examined, it was discovered
MILWAUKEE, Wis. -- Harley-Davidson is mobilizing its global community of riders to raise funds to plant 50 million trees worldwide with the Nature Conservanc
SALT LAKE CITY, Utah – Tread Lightly! appointed Andrew Hoit and Mark MacGuinness to its board of directors at its annual meeting. Hoit is vice president
ANAMOSA, Iowa – J&P Cycles recently made donations totalling $8,500 to three local charities to show their support of local, ongoing efforts in the
CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr

Promotions

DEALER EXPO, Chicago, Ill. – The Thank-U Company thinks that customers deserve a trophy rather than yet another e-mail. The company has found that customer
CYPRESS, Calif. – Yamaha Motor Corp., U.S.A., has partnered with Agriculture.com and Successful Farming to give away a Viking three-person Side-by-Side (SxS
BOISE, Idaho - FLY Racing has signed the Rockstar Energy Racing Husqvarna team to a multiyear deal to promote its professional motocross racewear. Team riders Mar
MITCHELL, S.D. – The Helping with Horsepower Bike Rebuild Program is helping the Abbott House celebrate its 75th anniversary by repairing and
BERGLAND, Mich. – Local retailers are working to support snowmobile trail grooming, one bandana at a time. Merchants including Bergland Snowmobile are selli
MILWAUKEE, Wis. -- Harley-Davidson and "Sons of Anarchy" are offering a fan a chance to watch the show's finale at a viewing party at the local

Events

Dec 18, 2014
When Supercross scheduled its first race in 23 years in the greater New York City area, Motorcycle Mall came charging. The dealer, situated in Belleville, N.J., s
FORT MYERS, Fla. – Six Bends and Six Bends Harley-Davidson are planning a free holiday event featuring live music, holiday treats and fun activities for the
VALCOURT, Quebec – BRP’s Can-Am ATV and side-by-side racers earned a record number of wins and championships across North America in 2014. Racers secu
MINNEAPOLIS, Minn. - Polaris announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place Feb. 19-21 in Laughlin
BALTIMORE, Md. - Pete's Cycle partnered with several Star Touring and Riding Association chapters recently on a mission to help feed 400 needy families.
DEALER EXPO, Chicago, Ill. -- Powersports auction prices are expected to remain stable, while the volume of bikes and other items coming to auction should increas

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey