Marketing Resource Center

Advertising

IRVINE, Calif. – Kawasaki is showing it’s a brand of a different stripe with a new logo and visual branding campaign that will see all its dealers uni
NEWBURGH, N.Y. – The Teutuls are at it again with a self-produced new TV show, "OCC American Xtreme." The 13-episode lifestyle and build series fe
FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the
MITCHELL, S.D. – Klock Werks has adopted an Advertising Price Policy for North America, effective June 1. The company said it established the policy to prot
ATLANTA, Ga. - Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. Th
NORFOLK, Va. - The Pulse powersports series, conducted by Dominion Enterprises' DX1, is offering a free webinar on Google advertising options for powersports

Online

TEMECULA, Calif. - Temecula Motorsports has launched an online store at TMSPARTS.COM. The authorized dealer of Yamaha, Suzuki, Honda, Kawasaki, SeaDoo, Victo
MILWAUKEE, Wis. - ARI Network Services announces the release of Mobile Version 2.0 for iOS and Android users. The mobile app, announced in October 2014, is an add
WOODBURY, N.Y. - Harley-Davidson Military Sales is hosting a Mother’s Day giveaway that lets friends and family nominate military moms through May 7 for a c
NEW YORK, N.Y. - E-commerce company Vertana Group will acquire the assets of online retailer KillerMotorSports.com, which sells mostly Chinese-made powersports ve
BENSALEM, Pa. - A large e-commerce tire distribution site has added motorcycle tires to its inventory, and told Dealernews it is looking for more independent reta
LOS ANGELES, Calif. – If optimizing a website for mobile users seemed like an abstract concept before, it’s about to get real. Search engine behemoth

PR

COSTA MESA, Calif. - GearShift Advertising announces that John Howell has joined the agency as the new account director for the Yamaha Motorsports account. Howell
FARMINGDALE, N.J. - Bel-Ray Co. has signed up to be presenting sponsor of the Muddy Bottoms ATV & Recreation Park in Sarepta, La. Bel-Ray signage will be appa
WOODCLIFF LAKE, N.J. – Mark Buche will assume the role of Manager, Community and Communications with the BMW Motorrad USA marketing team, effective May 18.
MILWAUKEE, Wis. - From the flight deck of the USS Yorktown (see image), Harley-Davidson announced it is offering all current and former U.S. military free Riding
NOTE TO READERS: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one sel
BREA, Calif. - Suzuki Motor of America Inc. announces that former motorcycle journalist Tim Olson has joined the company as public relations manager. "Olson

Promotions

MT. EPHRAIM, N.J. – Barb’s Harley-Davidson is capitalizing on baseball season with the Swing into Summer new bike event, offering three financing opti
OREGON, Wis. – Divas SnowGear (DSG), a line of snow gear and apparel for women, has added four snowmobile athletes to its pro rider roster for the 2016 seas
SOMERSET, Wis. - Küryakyn Holdings said it has signed a three-year strategic sponsorship with the Sturgis Buffalo Chip, site of the “Largest Music Fest
PITTSBURGH, Pa. – Supercross and motocross star Chad Reed has a new piece of gear on his helmet: a 360-degree camera made by 360fly, Inc. The company, which
CYPRESS, Calif. - Yamaha Motor Corp. USA today launched its bLU cRU Video Contest in which entrants submit videos that reflect their "unique Yamaha style.&qu
ATLANTA, Ga. - For a limited time, Triumph Motorcycles America is offering consumers a $35 voucher to test ride select Triumph cruiser models. Triumph cruisers in

Events

MINNEAPOLIS, Minn. - Indian Motorcycle has a busy schedule for the 75th annual Black Hills Motor Classic Aug. 3 to 9 in Sturgis, S.D, with a lineup that features
MILWAUKEE, Wis. - From a chain cutting-rally kickoff to the last demo ride, Harley-Davidson is revved up for the 75th Black Hills Motor Classic with a new lineup
ELLENTON, Fla. - Feld Motor Sports announces the schedule for the 14-round 2016 Amsoil Arenacross series, featuring Ricky Carmichael's Road to Supercross. &qu
ATLANTA. Ga. - Indian Motorcycle of Marietta and Atlanta Highway Indian Motorcycle in Alpharetta are hosting a dual grand opening celebration and a Poker Chip Cha
ATLANTA, Ga. – Powersports Marketing, a subsidiary of Dealership University, is hosting their semi-annual, three-day marketing boot camp for the powersports
WEST PALM BEACH, Fla. - Motorcycle and exotic car enthusiasts are prepping for the 15th annual Dream Ride Experience to "change the world one smile at a time

Marketing Tip of the Week

Small, smart choices + consistency + time = high performance. - Rod Stuckey