Marketing Resource Center

Advertising

I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.

Online

CHICAGO, Ill., and SANTA MONICA, Calif. - Dealer Expo will host “Facebook Strategies for Powersports Retailers,” a free Facebook program Dec. 4 at the
MILWAUKEE, Wis. – What could be better for a dyed-in-the-wool "Sons of Anarchy" (SOA) fan than a series finale party with show stars Kim Coates an
CYPRESS, Calif. - Yamaha's parent company in Japan has released an English-language version of its RevTranslator smartphone app that analyzes sounds and opera
JANESVILLE, Wis. -- Python Performance has unveiled its new website, featuring a user-friendly interface and complete information on all the brand's offerings
SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e

PR

BELGIUM, Wis. -- A snowmobile saved Collin Wilcox's life. Collin, 14, injured his leg after he flipped his snowmobile. While being examined, it was discovered
MILWAUKEE, Wis. -- Harley-Davidson is mobilizing its global community of riders to raise funds to plant 50 million trees worldwide with the Nature Conservanc
SALT LAKE CITY, Utah – Tread Lightly! appointed Andrew Hoit and Mark MacGuinness to its board of directors at its annual meeting. Hoit is vice president
ANAMOSA, Iowa – J&P Cycles recently made donations totalling $8,500 to three local charities to show their support of local, ongoing efforts in the
CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr

Promotions

BOISE, Idaho - FLY Racing has signed the Rockstar Energy Racing Husqvarna team to a multiyear deal to promote its professional motocross racewear. Team riders Mar
MITCHELL, S.D. – The Helping with Horsepower Bike Rebuild Program is helping the Abbott House celebrate its 75th anniversary by repairing and
BERGLAND, Mich. – Local retailers are working to support snowmobile trail grooming, one bandana at a time. Merchants including Bergland Snowmobile are selli
MILWAUKEE, Wis. -- Harley-Davidson and "Sons of Anarchy" are offering a fan a chance to watch the show's finale at a viewing party at the local
ALEXANDRIA, Va. -- The International Snowmobile Manufacturers Association has partnered with the Outdoor Power Equipment Institute in the ‘Lo
IRVINE, Calif. - Answer Racing announces the signing of Dean Wilson, who will ride for the Red Bull KTM Factory team in the AMA 450 Supercross series as well as f

Events

CUPERTINO, Calif. – Ducati North America announced it will participate in the full 2014-15 nationwide tour of the Progressive International Motorcycle Shows
MEDINA, Minn. – Victory Motorcycles and Iraq and Afghanistan Veterans of America will continue to support the men and women of the armed forces with an
WINTER PARK, Fla. - Bonnier Corp. has acquired The Promotion Company Inc. - Family Events, producer of the Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand Natio
PORTSMOUTH, Va. - Bayside Harley-Davidson has scored a celebrity event: actor Tommy Flanagan from the TV show “Sons of Anarchy” will stop by to meet f
DALLAS, Texas – Things are going to get cuddly Oct. 26 at Strokers Dallas, when the shop hosts its 22nd annual Teddy Bear Ride. Riders will pay a $10 regist
SANTA MONICA, Calif. - The 11-city tour of the Progressive International Motorcycle Shows kicks off later this month in Northern California, and will reach the fo

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey