Marketing Resource Center

Advertising

I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.

Online

CYPRESS, Calif. - Yamaha's parent company in Japan has released an English-language version of its RevTranslator smartphone app that analyzes sounds and opera
JANESVILLE, Wis. -- Python Performance has unveiled its new website, featuring a user-friendly interface and complete information on all the brand's offerings
SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e
PORTLAND, Ore. – Industry entrepreneurs have turned to crowdfunding – microfunding from online donors – to finance everything from the documenta
AKRON, Ohio – Want to sell stuff in China? Harley-Davidson reportedly did, so it sought help from an Akron startup that represents U.S. companies working to

PR

CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr
OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a
COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco

Promotions

MEMPHIS, Tenn. -- Fulmer Helmets and Apparel announced it is taking applications for race sponsorship during the 2015 racing season. The company encourages riders
MINNEAPOLIS, Minn. – Polaris Industries Inc. will be a 2014 corporate partner for the University of Minnesota’s Golden Gopher football program. The ye
NEW YORK -- A pair of British documentary producers will be traversing the United States on Indian motorcycles in search of the American Dream. James Marshall is
CYPRESS, Calif. – Yamaha Outdoors has partnered with Powderhook and the National Wild Turkey Federation to give away an ATV and a Kansas whitetail hunt. The
MORGANTOWN, W. Va. - Motorsports television production company RacerTV has debuted a new weekly news and highlight show with the sponsorship of a Southern Califor

Events

FORT MYERS, Fla. – The folks at Scott Fischer Enterprises are planning a huge party for the grand opening of Six Bends and Six Bends Harley-Davidson Nov. 8
LOS ANGELES, Calif. -- Returning for its sixth year, Bartels' Harley-Davidson will host the Annual Miriam's House Poker Run on Oct. 19 to benefit a sober
LEESBURG, Fla. – Visitors are expected to come from far and wide when three cast members of the FX television show "Sons of Anarchy" — Tommy
PORTSMOUTH, N.H. — Janus Motorcycles will debut its Halcyon 50 Deluxe Sept. 20 at the first Welcome East Community Motorcycle Show hosted by Port City Moped
FARMINGTON, Conn., - The Dream Ride Experience, a multi-day series of events benefitting Special Olympics, culminated with the annual 40-mile Dream Ride through t
PICKERINGTON, Ohio -- The American Motorcyclist Association has announced that it will sanction MotoAmerica, a new North American road racing series affiliated wi

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey