Marketing Resource Center

Advertising

SEATTLE, Wash. – Backcountry Discovery Routes (BDR) has launched its all-new 2016 annual membership program, featuring perks and giveaways from more th
RICHMOND, Calif. - SpeedMob Inc. announces a minimum advertised pricing policy for NiTEK Racing Helmets, effective immediately. All new, 2016 model, NiTEK helmets
CHICAGO, Ill. - ABUS Mobile Security said it has upgraded its unilateral MAP policy with stronger enforcement rules. "Under the new policy, upon the first vi
SANTEE, Calif. - Motonation announces a revised Minimum Advertised Price policy, along with some new sales programs and a no-charge freight level program. "T
VALCOURT, Québec – BRP, the Western Hockey League (WHL), Ontario Hockey League (OHL) and Quebec Major Junior Hockey League (QMJHL) have signed a mult
SANTA ANA, Calif. - Nelson Rigg USA announced that its new minimum advertised price (MAP) policy goes into effect today, and the company will start enforcing it J

Online

KENNESAW, Ga. – Yamaha Motor USA is letting customers create factory custom Grizzly and Kodiak 700 models with its new  "Build Your Own&rdquo
LOS ANGELES, Calif. - British Customs will be giving away a Simpson Race Products helmet to raise awareness for Riders for Health charity and promote its Weekend
MANDELLO DEL LARIO, Italy - A brand wouldn’t be Italian without style, and Moto Guzzi is offering consumers a factory custom platform to design their o
MILAN, Italy and MAGDEBURG, 
Germany РSchuberth made EICMA the occasion to drop a new logo, new website and new colors along with showing its new helmets
WASHINGTON, D.C. – While gift cards remain the most requested holiday gift, shoppers are choosing great deals over gift cards so far this holiday shopping s
ANN ARBOR, Mich. - Loyalty programs and product reviews are standard offerings in today's retail world, but a company's ability to match those services to

PR

MILWAUKEE, Wis. - To commemorate the commissioning of the USS Milwaukee, our nation's fifth Littoral Combat Ship (LCS), defense contractor Lockheed Martin has
MINNEAPOLIS, Minn. – Polaris has passed the milestone of its 200th T.R.A.I.L.S grant, highlighting the breadth of the program and the extent of its imp
SCOTTS VALLEY, Calif. - Bell Helmets in October debuted 200 limited edition Moto-9 helmets honoring the late off-road racer Kurt Caselli. All proceeds from the sa
MINNEAPOLIS, Minn. - Arctic Cat is partnering with the National FFA organization (Future Farmers of America), an arrangement in which Arctic Cat and its participa
SANTA MONICA, Calif., and CLEVELAND, Ohio -  Dealernews, the premier business information resource for North American powersports retailers, announces the wi
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A., today named Next Level Sports Management as its public relations agency for all product and racing activitie

Promotions

DELRAY BEACH, Fla. - Love Jugs, the cooling system for Harley-Davidson engines, announces a new dealer support program. The program, according to the company, inc
SANTA MONICA, Calif. and CLEVELAND, Ohio – Dealernews announces the winners of the Special Merit category awards in the 2015 Top 100 Dealer competition. Be
MILWAUKEE, Wis. - Harley-Davidson will extend its offer of free Riding Academy motorcycle training to all current and former United States military for another ye
NEW LONDON, Ct.  – Harley-Davidson is helping to turn current and retired military into licensed motorcycle riders, and shoreline dealer Mike's Fam
HEIGHTENED PROMOTIONAL ACTIVITY from competitive vehicle brands is taking a toll on BRP sales, dealers reported in the latest Dealernews/Baird Research quarterly
EAGLE, Colo. - Rever and BikeBandit have partnered to build a new marketing campaign aimed at encouraging motorcyclists to make money while they ride. The BikeBan

Events

IRVINE, Calif. – Tired of "shrink it and pink it?" PowerLily is recruiting female powersports entrepreneurs with great ideas for new products and
HOLLISTER, Calif. – A new battle is brewing over rally schwag, and the dispute has striking similarities to contests over trademarks for the Sturgis, Dayton
HICKORY, N.C. – This holiday season, Blue Ridge Harley-Davidson is teaming up with Iron Thunder Saloon & Grill for Blessings in
FORT MYERS, Fla. – With the help of more than a thousand motorcyclists and local fundraisers, the Southwest Coast Division of the&n
RALEIGH, N.C. - Santa’s elves donned leather Dec. 6 as hundreds of motorcycle riders took part in the annual Toys For Tots ride sponsored by Ray Price Harle
NAPLES, Fla. - Naples Harley-Davidson is bringing the farmers market to the dealership this season, offering a variety of vendors ranging

Marketing Tip of the Week

Small, smart choices + consistency + time = high performance. - Rod Stuckey