Marketing Resource Center


CHICAGO, Ill. - ABUS Mobile Security said it has upgraded its unilateral MAP policy with stronger enforcement rules. "Under the new policy, upon the first vi
SANTEE, Calif. - Motonation announces a revised Minimum Advertised Price policy, along with some new sales programs and a no-charge freight level program. "T
VALCOURT, Québec – BRP, the Western Hockey League (WHL), Ontario Hockey League (OHL) and Quebec Major Junior Hockey League (QMJHL) have signed a mult
SANTA ANA, Calif. - Nelson Rigg USA announced that its new minimum advertised price (MAP) policy goes into effect today, and the company will start enforcing it J
MURRIETA, Calif. - Husqvarna's 2016 branded clothing collection offers a selection of functional wear, casual clothing and lifestyle accessories. "Styled
IRVINE, Calif. – Kawasaki is showing it’s a brand of a different stripe with a new logo and visual branding campaign that will see all its dealers uni


Germany РSchuberth made EICMA the occasion to drop a new logo, new website and new colors along with showing its new helmets
MANDELLO DEL LARIO, Italy - A brand wouldn’t be Italian without style, and Moto Guzzi is offering consumers a factory custom platform to design their o
WASHINGTON, D.C. – While gift cards remain the most requested holiday gift, shoppers are choosing great deals over gift cards so far this holiday shopping s
ANN ARBOR, Mich. - Loyalty programs and product reviews are standard offerings in today's retail world, but a company's ability to match those services to
PORTLAND, Ore. - Dealer Spike is offering full suite marketing packages to give dealers a new and interactive way to engage with current and potential customers t
MILWAUKEE, Wis. - 'Tis the season for ugly sweaters, awkward holiday parties, and too much time with the in-laws, but Harley-Davidson wants to help enthusiast


MILWAUKEE, Wis. - To commemorate the commissioning of the USS Milwaukee, our nation's fifth Littoral Combat Ship (LCS), defense contractor Lockheed Martin has
MINNEAPOLIS, Minn. – Polaris has passed the milestone of its 200th T.R.A.I.L.S grant, highlighting the breadth of the program and the extent of its imp
SCOTTS VALLEY, Calif. - Bell Helmets in October debuted 200 limited edition Moto-9 helmets honoring the late off-road racer Kurt Caselli. All proceeds from the sa
MINNEAPOLIS, Minn. - Arctic Cat is partnering with the National FFA organization (Future Farmers of America), an arrangement in which Arctic Cat and its participa
SANTA MONICA, Calif., and CLEVELAND, Ohio -  Dealernews, the premier business information resource for North American powersports retailers, announces the wi
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A., today named Next Level Sports Management as its public relations agency for all product and racing activitie


SANTA MONICA, Calif. and CLEVELAND, Ohio – Dealernews announces the winners of the Special Merit category awards in the 2015 Top 100 Dealer competition. Be
MILWAUKEE, Wis. - Harley-Davidson will extend its offer of free Riding Academy motorcycle training to all current and former United States military for another ye
NEW LONDON, Ct.  – Harley-Davidson is helping to turn current and retired military into licensed motorcycle riders, and shoreline dealer Mike's Fam
HEIGHTENED PROMOTIONAL ACTIVITY from competitive vehicle brands is taking a toll on BRP sales, dealers reported in the latest Dealernews/Baird Research quarterly
EAGLE, Colo. - Rever and BikeBandit have partnered to build a new marketing campaign aimed at encouraging motorcyclists to make money while they ride. The BikeBan
CHICAGO, Ill. - Genuine Scooters has launched a Back to School promotional offer that includes 1.9 percent financing, an extended warranty and discounted service.


HICKORY, N.C. – Blue Ridge Harley-Davidson is out for blood. Yours. But they don’t want it for themselves. The dealership is teaming up with the&
SANTA MONICA, Calif. – Racing fans can get a sneak peek at the new movie "Hitting the Apex," presented and narrated by Brad Pitt, and possibl
UPDATING DAILY: HERE ARE the latest new model and aftermarket new product releases making their debut at the 2015 EICMA exposition in Milan, Italy.  Scroll d
MANHATTAN, N.Y. – It’s not just crowded streets in Italy where you can see hipsters zipping through traffic on their Vespas. Piaggio Group has opened
SAVANNAH, Ga. - Savannah Harley-Davidson will have its grand reopening Nov. 14 at its new location near Highway 204 and Interstate 95. A ribbon-cutting is set for
COSTA MESA, Calif. - MotoAmerica has changed its technical regulations for the 2016 MotoAmerica AMA/FIM North America Road Racing Series to align them more closel

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