Marketing Resource Center

Advertising

FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the
MITCHELL, S.D. – Klock Werks has adopted an Advertising Price Policy for North America, effective June 1. The company said it established the policy to prot
ATLANTA, Ga. - Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. Th
NORFOLK, Va. - The Pulse powersports series, conducted by Dominion Enterprises' DX1, is offering a free webinar on Google advertising options for powersports
MILWAUKEE, Wis. – Executives at the Milwaukee Brewers offices are plotting ways to bring Harley-Davidson back to sponsorship at Miller Park. The Motor Co. e
SCHAUMBURG, Ill. - Scot Begovich, the Motorcycle Industry Council's senior vice president of membership relations, has left the association to join Experian a

Online

MILWAUKEE, Wis. - ARI Network Services announces the release of Mobile Version 2.0 for iOS and Android users. The mobile app, announced in October 2014, is an add
WOODBURY, N.Y. - Harley-Davidson Military Sales is hosting a Mother’s Day giveaway that lets friends and family nominate military moms through May 7 for a c
NEW YORK, N.Y. - E-commerce company Vertana Group will acquire the assets of online retailer KillerMotorSports.com, which sells mostly Chinese-made powersports ve
BENSALEM, Pa. - A large e-commerce tire distribution site has added motorcycle tires to its inventory, and told Dealernews it is looking for more independent reta
LOS ANGELES, Calif. – If optimizing a website for mobile users seemed like an abstract concept before, it’s about to get real. Search engine behemoth
NORFOLK, Va. - The Pulse powersports series, conducted by Dominion Enterprises' DX1, is offering a free webinar on Google advertising options for powersports

PR

FARMINGDALE, N.J. - Bel-Ray Co. has signed up to be presenting sponsor of the Muddy Bottoms ATV & Recreation Park in Sarepta, La. Bel-Ray signage will be appa
WOODCLIFF LAKE, N.J. – Mark Buche will assume the role of Manager, Community and Communications with the BMW Motorrad USA marketing team, effective May 18.
MILWAUKEE, Wis. - From the flight deck of the USS Yorktown (see image), Harley-Davidson announced it is offering all current and former U.S. military free Riding
NOTE TO READERS: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one sel
BREA, Calif. - Suzuki Motor of America Inc. announces that former motorcycle journalist Tim Olson has joined the company as public relations manager. "Olson
ATLANTA, Ga. - Castrol and Triumph Motorcycles have announced a performance match fund to raise money and awareness for VETMotorsports, an Ohio-based nonprofit th

Promotions

CYPRESS, Calif. - Yamaha Motor Corp. USA today launched its bLU cRU Video Contest in which entrants submit videos that reflect their "unique Yamaha style.&qu
ATLANTA, Ga. - For a limited time, Triumph Motorcycles America is offering consumers a $35 voucher to test ride select Triumph cruiser models. Triumph cruisers in
WOODCLIFF LAKE, N.J. - BMW Motorrad USA has launched a $1 million contingency program open to racers on the S1000RR in several 2015 national race series. BMW Moto
HANSON, Mass. – Joe Rocket will support racer Mark Miller at the 2015 Isle of Man TT by outfitting him with the Speedmaster series of race performance gear.
IRVINE, Calif. – Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching du
COSTA MESA, Calif. – MotoAmerica has announced that Cortech is a supporting partner of the 2015 MotoAmerica AMA/FIM North American Road Racing Championship

Events

VIRGINIA, Minn. – A custom shop is firing up a new motorcycle show June 6 with the first Iron on the Range Motorcycle Expo at the Sawmill Saloon. The free e
RED RIVER, N.M. – It wasn’t the fear of violence that kept people away from the annual Memorial Day rally here, it was the reality of unseasonably coo
DEVORE, Calif. – The Inland Empire is revving up for music and motorcycles with the first Lost Highway Festival May 30 offering a range of entertainment for
TORONTO, Ont. – Competitors in Canada’s biggest motorcycle road racing series will have more power to play with when the 2015 Mopar Canadian Superbike
FORT MYERS, Fla. – Career days have gotten more interesting since we were kids: Six Bends Harley-Davidson opened its doors May 14 to about 25 students from
PICKERINGTON, Ohio - AMA Vintage Motorcycle Days in mid-July will celebrate the 25th anniversary of the Motorcycle Hall of Fame Museum. Vintage Motorcycle Days wi

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Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey