Marketing Resource Center

Advertising

IRVINE, Calif. – Kawasaki is showing it’s a brand of a different stripe with a new logo and visual branding campaign that will see all its dealers uni
NEWBURGH, N.Y. – The Teutuls are at it again with a self-produced new TV show, "OCC American Xtreme." The 13-episode lifestyle and build series fe
FIFTY YEARS AGO, advertised prices for a lot of items probably didn’t make that much competitive difference. Advertising was mostly in newspapers and on the
MITCHELL, S.D. – Klock Werks has adopted an Advertising Price Policy for North America, effective June 1. The company said it established the policy to prot
ATLANTA, Ga. - Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. Th
NORFOLK, Va. - The Pulse powersports series, conducted by Dominion Enterprises' DX1, is offering a free webinar on Google advertising options for powersports

Online

NEW HARTFORD, Conn. -- Wide Eyed Collective has unveiled its first trailer for "Get Lost," an original web series chronicling a solo motorcycle jou
Chicago-area PG&A store keeps it real with quality goods and an emerging fan base.
PHILADELPHIA, Pa. - Gear e-retailer RevZilla’s success translates from 40 percent growth and more than $75 million in sales last year to a prime speaking sp
MINNEAPOLIS, Minn. - Polaris Slingshot released a film teaser today on SlingshotX.com to generate buzz about its new project with Mad Media to create a film
MILWAUKEE, Wis. – The product is meant to move, so why unveil your new models in a static environment? When Harley-Davidson announced the 2016 lineup Sunday
TEMECULA, Calif. - Temecula Motorsports has launched an online store at TMSPARTS.COM. The authorized dealer of Yamaha, Suzuki, Honda, Kawasaki, SeaDoo, Victo

PR

ANAHEIM HILLS, Calif. - In response to a recent surge of new clients, V-Twin Marketing (VTM) is bringing on industry veteran Joe Knezevic as vice president of mar
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews announces that the entry deadline for the 2015 Top 100 Dealer Competition has been extended to 11:59 p.m. o
MINNEAPOLIS, Minn. – Polaris will continue as the presenting sponsor of RFD-TV’s “The American,” billed as the largest and richest one-day
MINNEAPOLIS, Minn. - Arctic Cat Inc. has signed an exclusive, five-year product development and marketing agreement with racer Robby Gordon and his newly formed S
NAPLES, Fla. - Scott Fischer Enterprises (SFE) has hired Taylor Loethen as the new marketing manager for Naples Harley-Davidson. Loethen began her new role in ear
COSTA MESA, Calif. - GearShift Advertising announces that John Howell has joined the agency as the new account director for the Yamaha Motorsports account. Howell

Promotions

NEW LONDON, Ct.  – Harley-Davidson is helping to turn current and retired military into licensed motorcycle riders, and shoreline dealer Mike's Fam
HEIGHTENED PROMOTIONAL ACTIVITY from competitive vehicle brands is taking a toll on BRP sales, dealers reported in the latest Dealernews/Baird Research quarterly
EAGLE, Colo. - Rever and BikeBandit have partnered to build a new marketing campaign aimed at encouraging motorcyclists to make money while they ride. The BikeBan
CHICAGO, Ill. - Genuine Scooters has launched a Back to School promotional offer that includes 1.9 percent financing, an extended warranty and discounted service.
MT. EPHRAIM, N.J. – Barb’s Harley-Davidson is capitalizing on baseball season with the Swing into Summer new bike event, offering three financing opti
OREGON, Wis. – Divas SnowGear (DSG), a line of snow gear and apparel for women, has added four snowmobile athletes to its pro rider roster for the 2016 seas

Events

SHEBOYGAN, Wis, - More than 180 motorcycles rolled into Sheboygan County over the weekend from all across the United States, Canada and from as far away as Sweden
DURANGO, Colo. – The new owner of the Four Corners Motorcycle Rally, which in its 23rd year expects thousands of attendees from all over the country, is loo
SALT LAKE CITY, Utah - Harley-Davidson of Salt Lake will host an unveiling at 1 p.m. today for the custom Captain America Fan Art Motorcycle that Intermountain Ha
MERRITT ISLAND, Fla. - Engine Ice is accepting resumes for its 2016 support program.  "Our product is used by the top Motocross, Off-Road, Flat Track an
RALEIGH, N.C. – This weekend will feature a celebration of the contributions and impact of African-American riders on motorcycle culture with the third annu
MINNEAPOLIS, Minn. - Arctic Cat Inc. is launching the Arctic Cat Stadium Side-by-Side Racing Series, which will be the undercard to the main event at Robby Gordon

Marketing Tip of the Week

Small, smart choices + consistency + time = high performance. - Rod Stuckey