Marketing Resource Center


MILWAUKEE, Wis. – Executives at the Milwaukee Brewers offices are plotting ways to bring Harley-Davidson back to sponsorship at Miller Park. The Motor Co. e
SCHAUMBURG, Ill. - Scot Begovich, the Motorcycle Industry Council's senior vice president of membership relations, has left the association to join Experian a
SOMERSET, Wis. – Küryakyn Holdings, LLC has announced the implementation of a Minimum Advertised Pricing (MAP) policy for Bahn. The announcement coinci
LA PALMA, Calif. - Progressive Suspension says it is enforcing its Minimum Advertised Pricing policy, effective immediately. The policy took effect on Jan. 1, 201
NEW YORK, N.Y. - Industry veteran Kerry Graeber has joined Questus as marketing director and will provide strategic direction for a former employer (of sorts): Su
Jan 7, 2015
Latest updates to manufacturer Minimum Advertised Price policies. Arrow Special Parts (eff. July 31, 2014)


IWATA, Japan - Yamaha Motor Co. has released the second season of "Master of Torque," an original short anime series initially released online last spri
MENLO PARK, Calif. - Superbike rider Elena Myers will take questions from motorcycle racing fans during a takeover of the McGraw Powersports Twitter page at 10 a.
SANTA MONICA, Calif.  – If you think mobile apps are fads that aren’t important to your business, think again. They matter more than you think to
WESTLAKE VILLAGE, Calif. - Vehicle shoppers who are highly satisfied with their shopping experience on an automotive third-party website are 10 times more likely
MOORPARK, Calif. - Why We Ride Films, the production team that created the motorcycle movie “Why We Ride,” is launching a Kickstarter campaign to help
WASHINGTON, Mich. - Graphics kit maker ArcticFXGraphics is expanding production of custom graphics kit designs to the moto side of the business. Recreational dirt


BREA, Calif. - Suzuki Motor of America Inc. announces that former motorcycle journalist Tim Olson has joined the company as public relations manager. "Olson
ATLANTA, Ga. - Castrol and Triumph Motorcycles have announced a performance match fund to raise money and awareness for VETMotorsports, an Ohio-based nonprofit th
KANSAS CITY, Mo. and RHINEBECK, N.Y. – A new report for the automotive market finds that vehicle recalls can hurt brands long after they stop making headlin
MEDINA, Minn. - Indian Motorcycle is teaming with the United Service Organizations (USO) as an official partner, a yearlong commitment that includes a $100,000 do
NEW YORK, N.Y. - Inked magazine has released its the annual motorcycle issue, featuring the owner of Timeless Art Tattoo Shop, Heather Moss, on the cover and high
ASHEVILLE, N.C. - The Pediatric Brain Tumor Foundation confirms that GEICO has renewed its agreement to be the exclusive Ride for Kids national insurance sponsor


COSTA MESA, Calif. – MotoAmerica has announced that Cortech is a supporting partner of the 2015 MotoAmerica AMA/FIM North American Road Racing Championship
LAS VEGAS, Nev. – MV Agusta USA will support Javelin Broderick and the ZAG Racing team in the 2015 MotoAmerica series. Broderick will race the F3 675 in the
RIVERSIDE, Calif. – K&N will return to Geico Motorcycle AMA EnduroCross as the official filter of the series for 2015. “We thoroughly enjoyed our
PICKERINGTON, Ohio – SIDI will be the official boot of the Beta AMA National Dual Sport Series, the Yamaha Super Ténéré AMA National Ad
SCOTTS VALLEY, Calif. – Bell Helmets will be the official helmet sponsor and the presenter of the Holeshot Award for this year’s Ricky Carmichael Dayt
MINNEAPOLIS, Minn. - Indian Motorcycle is taking a swipe at other manufacturers with a new "Switch Your Gear" T-shirt trade-in offer to riders across th


MEDINA, Minn. – Victory riders will carve roads to scenic peaks, valleys, and vistas of Colorado during the 2015 American Victory Rally (AVR) in Colorado Sp
MILWAUKEE, Wis. - A new motorcycle racing competition will throw dirt June 4 at the inaugural Harley-Davidson Flat-Track Racing at ESPN’s X Games in Austin,
COSA MESA, Calif. - MotoAmerica continues to work its way through the Big Four brands, announcing that Suzuki will follow Yamaha and Honda as an official manufact
O’FALLON, Ill. – A Top 100 dealer in southwestern Illinois is partnering with a local classic car shop to host the Midwest Motorcycle Expo, a new two-
DELTA JUNCTION, Alaska - It’ll be a blowout sale and party this weekend at the 16th annual open house at Delta Powersports. The deals start April 3 with pre
COSTA MESA, Calif. - Yamaha is the second OEM to sign on as an official manufacturer for the 2015 MotoAmerica AMA/FIM North American Road Racing Championship. The

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