Marketing Resource Center

Advertising

I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP&#
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.

Online

MILWAUKEE, Wis. – What could be better for a dyed-in-the-wool "Sons of Anarchy" (SOA) fan than a series finale party with show stars Kim Coates an
CYPRESS, Calif. - Yamaha's parent company in Japan has released an English-language version of its RevTranslator smartphone app that analyzes sounds and opera
JANESVILLE, Wis. -- Python Performance has unveiled its new website, featuring a user-friendly interface and complete information on all the brand's offerings
SANTA MONICA, Calif. - Kawasaki Motors Corp. USA is coming to Dealer Expo with what may be an unprecedented exhibit for an OEM: creating and manning a pavilion th
MILWAUKEE, Wis. - ARI Network Services Inc. has signed a data license agreement with Liquid Combustion Technology (LCT) that will let ARI expand its B2B and B2C e
PORTLAND, Ore. – Industry entrepreneurs have turned to crowdfunding – microfunding from online donors – to finance everything from the documenta

PR

SALT LAKE CITY, Utah – Tread Lightly! appointed Andrew Hoit and Mark MacGuinness to its board of directors at its annual meeting. Hoit is vice president
ANAMOSA, Iowa – J&P Cycles recently made donations totalling $8,500 to three local charities to show their support of local, ongoing efforts in the
CORTLAND, N.Y. - This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then,
INDIANAPOLIS, Ind. – Yamaha Motor Corp., U.S.A. awarded $5,500 in scholarships to National Ag Communicators of Tomorrow students at the Ag Media Summit. Thr
OAKRIDGE, Ore. -- Members of two snowmobile clubs helped put out a fire caused by a lightning strike Saturday. A group of eight people from the Walker Rim and Wil
DALE WALKSLER HAS gone from retail to television. Walksler, the former owner of Dale’s Harley-Davidson in Illinois, now owns and runs Wheels Through Time, a

Promotions

MILWAUKEE, Wis. -- Harley-Davidson and "Sons of Anarchy" are offering a fan a chance to watch the show's finale at a viewing party at the local
ALEXANDRIA, Va. -- The International Snowmobile Manufacturers Association has partnered with the Outdoor Power Equipment Institute in the ‘Lo
IRVINE, Calif. - Answer Racing announces the signing of Dean Wilson, who will ride for the Red Bull KTM Factory team in the AMA 450 Supercross series as well as f
MEMPHIS, Tenn. -- Fulmer Helmets and Apparel announced it is taking applications for race sponsorship during the 2015 racing season. The company encourages riders
MINNEAPOLIS, Minn. – Polaris Industries Inc. will be a 2014 corporate partner for the University of Minnesota’s Golden Gopher football program. The ye
NEW YORK -- A pair of British documentary producers will be traversing the United States on Indian motorcycles in search of the American Dream. James Marshall is

Events

PORTSMOUTH, Va. - Bayside Harley-Davidson has scored a celebrity event: actor Tommy Flanagan from the TV show “Sons of Anarchy” will stop by to meet f
LAFAYETTE, La. – It’s auction time again at Cajun Harley-Davidson. The dealer had its first auction of pre-owned motorcycles almost exactly a year ago
TULSA, Okla. - Reba McClanahan and her sons are inviting the community in from 11 a.m. to 4 p.m. Oct. 18 to celebrate 100 years of Myers-Duren Harley-Davidson. &l
SCOTT CITY, Mo. – Four-footed spooks will be on the prowl Oct. 18 when Lawless Harley-Davidson hosts first Howl-o-Ween Poker Run and Fun event benefiting th
DALLAS, Texas – Things are going to get cuddly Oct. 26 at Strokers Dallas, when the shop hosts its 22nd annual Teddy Bear Ride. Riders will pay a $10 regist
SANTA MONICA, Calif. - The 11-city tour of the Progressive International Motorcycle Shows kicks off later this month in Northern California, and will reach the fo

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey