SPRINGFIELD, Va. – Market data company Relevate says it has created a new database to meet the needs of marketers who would like to reach motorcycle owners.
MILAN, Italy - Actor Ewan McGregor is starring in the global advertising campaign for the new Moto Guzzi California 1400.
McGregor has been in more than 50 films,
MEDFORD, Ore. - Motorcycle-Superstore.com is signing up riders to its new YouTube Channel with a promotion awarding a Bell helmet to a new subscriber every w
PORTLAND, Ore. - Digital advertising company Dealer Spike announced that Ride Now's 27 dealerships nationwide are using its digital marketing and sales automa
NORTHBROOK, Ill - Allstate Insurance Co.’s new Facebook mapping application lets riders report road hazards.
This year the company's motorcycle safety c
MILWAUKEE, Wis. - Harley-Davidson is celebrating its fifth annual Women Riders Month by asking fans around the world to tell stories of modern day independent wom
NEW YORK, N.Y. - Specialty Reports claims a growing interest in its service that helps dealerships build their own smartphone apps.
The company announced today th
MILWAUKEE, Wis. - 50 Below has upgraded its mobile website platform for dealerships, making it easier for customers to shop with smartphones.
Mobile sites allow a
NORTON SHORES, Mich. - Everybody is in favor of motorcycle safety, right? But promoting it is pitting a dealer against a city ordinance prohibiting off-site adver
CYPRESS, Calif. - Yamaha has collected portions of press reviews of the new Bolt and FJR1300 and placed them on three-page illustrated documents.
Click here to do
PICKERINGTON, Ohio -- AMA Go Ride! Month in April 2013 concludes today after a month-long celebration of the motorcycling lifestyle with on- and off-highway motor
ATLANTA, Ga. - Dealer service provider Powersports Marketing has launched its Voice of Customer Excellence Award program to recognize dealers that have received t
MILWAUKEE, Wis. - Harley-Davidson is celebrating its fifth annual Women Riders Month by asking fans around the world to tell stories of modern day independent wom
NEW YORK, N.Y. - Piaggio has launched a promotion to give Vespa buyers 'free gas for a year' in the form of a $250 gift card.
Through June 30, anyone pur
IRVINE, Calif. - The Revive Your Ride! Win Big Spring Giveaway is designed to build excitement for two-wheeling and to bring the riding community back to the many
STOW, Ohio — Now through May 31, Avon Tyres will reward its customers with a $40 prepaid MasterCard when they purchase two select tires in a single transact
BREA, Calif. - As part of its 50 year anniversary celebration, Suzuki has launched a nationally coordinated program to generate additional business for a dealer&#
GERING, Neb. - More than 250 Harley-Davidson motorcycles will return to town this weekend for the 2013 Nebraska State HOG Rally.
This year’s event promises
GRAND PRAIRIE, Texas - The Rumble Against Cancer National Tour will take off from Longhorn Harley-Davidson Aug. 15 on a 10,830-mile trek that will take motorcycli
DALLAS, Texas – Strokers Dallas will again host the Brendan's Wish annual benefit concert May 18 to help raise money and awareness for histiocytosis, or
BARSTOW, Calif. – Memorial Day weekend will bring a bang-up grand opening party for the new, much larger location of Barstow Motorcycle Center.
The short-di
NAPLES, Fla. - The staff of Naples Harley-Davidson is planning big festivities for the second annual Freedom Ride, which the dealer is hosting May 19 with the Ame
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
