Marketing Resource Center

Advertising

LA PALMA, Calif. - Progressive Suspension says it is enforcing its Minimum Advertised Pricing policy, effective immediately. The policy took effect on Jan. 1, 201
NEW YORK, N.Y. - Industry veteran Kerry Graeber has joined Questus as marketing director and will provide strategic direction for a former employer (of sorts): Su
Jan 7, 2015
Latest updates to manufacturer Minimum Advertised Price policies. Arrow Special Parts (eff. July 31, 2014) http://www.dealernews.com/dealernews/article/arrow-sp
PHILADELPHIA, Pa. - James Rispoli has joined SportBikes Inc Magazine as a staff writer in “The Grid” section of the magazine. Rispoli’s monthly
IRVINE, Calif. — In order to protect its dealers and prevent devaluing the brand, MSR Hard Parts announced it is implementing a Minimum Advertised Price pol
IRVINE, Calif. —  ProTaper is implementing a comprehensive Minimum Advertised Price policy, effective Jan. 1. The policy applies to all ProTaper distri

Online

WASHINGTON, Mich. - Graphics kit maker ArcticFXGraphics is expanding production of custom graphics kit designs to the moto side of the business. Recreational dirt
ATLANTA, Ga. – Powersports Marketing, a subsidiary of Dealership University, will host a three-day marketing boot camp for North American Powersports dealer
MILWAUKEE, Wis. - ARI Network Services has partnered with ChannelAdvisor to offer powersports dealers a fully automated e-commerce system that makes it easier to
FLORENCE, Ky. -- Boogey Lights has released what it claims is the first Bluetooth 4.0-capable remote control for Android or iOS smartphones. Just like Boogey Ligh
KENNESAW, Ga. – Yamaha’s parts and accessories division has launched a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consu
MILWAUKEE, Wis. - ARI Network Services has gotten together with Shopatron to provide an eCommerce system that makes it easy for shoppers to identify parts, check

PR

SANTA FE SPRINGS, Calif. - Scorpion Sports announced it has hired longtime industry executive Frank Esposito as vice president of sales and marketing. "We ar
LAKE KOSHKONONG, Wis. – Lots of folks aim for land speed records, but only a rare few can claim the world record for the fastest motorcycle wheelie on ice.
BORGO PANIGALE, Bologna, Italy—Ducati has named Andrea Buzzoni as its new sales and marketing director, replacing Cristiano Silei, vice president of sales a
MITCHELL, S.D. – A custom builder thinks he has the better way to spiff up the city of Sioux Falls, which is considering a proposal to require fencing aroun
SCOTTS VALLEY, Calif. – Bell Helmets will be the official helmet provider of Pro Circuit Racing’s 250 Supercross and motocross team for the 2015 seaso
FORT MYERS, Fla. – Multi-site Harley-Davidson dealer Scott Fischer has been named a finalist for The Southwest Florida News-Press' Business Person of th

Promotions

RIVERSIDE, Calif. – K&N will return to Geico Motorcycle AMA EnduroCross as the official filter of the series for 2015. “We thoroughly enjoyed our
SCOTTS VALLEY, Calif. – Bell Helmets will be the official helmet sponsor and the presenter of the Holeshot Award for this year’s Ricky Carmichael Dayt
PICKERINGTON, Ohio – SIDI will be the official boot of the Beta AMA National Dual Sport Series, the Yamaha Super Ténéré AMA National Ad
MINNEAPOLIS, Minn. - Indian Motorcycle is taking a swipe at other manufacturers with a new "Switch Your Gear" T-shirt trade-in offer to riders across th
COSTA MESA, Calif. - Dunlop will continue to be the exclusive tire supplier of the MotoAmerica AMA/FIM North American Road Racing Series, the race organization an
DEALER EXPO, Chicago, Ill. – The Thank-U Company thinks that customers deserve a trophy rather than yet another e-mail. The company has found that customer

Events

SANTA MONICA, Calif. - The Progressive International Motorcycle Shows presented 1,306 exhibitors, seven national sponsors, 15 major motorcycle manufacturers, and
SEATTLE, Wash. - The fourth EuroMoto Show will be held April 11-12 at the Seattle Center Exhibition Hall in Seattle. This is a new venue for the show, reports Kev
THREE RIVERS, Mass. - Mustang Motorcycle Products will launch its 35th anniversary marketing campaign March 6 in Daytona Bike Week with new products, a new brandi
MOUNT EPHRAIM, N.J. - Barb's Harley-Davidson on Saturday will commemorate Black History Month with its Iron Elite Event at the dealership, 926 Black Horse Pik
ORLANDO, Fla. - 911 Biker Law will partner with Ace Towing to provide free bike towing services for Daytona Bike Week. From March 6 through 15, the No Biker
IRVINE, Calif.  – Motorcycle Superstore will return as the official online retailer of motorcycle parts and accessories for the Geico EnduroCross serie

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