Marketing Resource Center

Advertising

During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m
IN ADDITION TO warmer weather and better riding conditions in most parts of the country, spring means something else to a lot of people: income tax refunds. Accor
COSTA MESA, Calif. - Yamaha Motorsports USA has chosen GearShift Advertising of Costa Mesa for its national advertising account following a highly competitive thr
HAVE you put considerable thought into what specific strategies you can implement to outperform your financial results of 2013?  
ALLENTOWN, Pa. - Arai Helmet Inc. announced that it has named Doe-Anderson its agency of record for creative and digital support in the North American market.

Online

You can’t afford to engage customers on your own terms. It’s not enough to throw open your doors and say, “We’re here,” and wait for
VALCOURT, Québec – BRP is inviting riders to choose a Can-Am Spyder for stock car racer Danica Patrick, who serves as a promotional ambassador for th
SALT LAKE CITY, Utah - ADP Lightspeed will offer websites for powersports and marine dealers under its new Lightspeed Websites platform. Lightspeed Websites works
ROME, Ga. – Tire maker Metzeler is kicking off the 2014 riding season with custom bike shop Indian Larry Motorcycles that will end with one fan taking a cro
FREDERICKSBURG, Va. – Used bike dealer Classic Iron Motorcycles is launching a new customer appreciation campaign to give all motorcycle buyers a compliment
VARESE, Italy – MV Agusta has redesigned their website, adding in new features that include video, dealer locators and demo bike reservations for European m

PR

COSTA MESA, Calif. - Dainese USA has hired Dispatch Communications, LLC, a full-service marketing and communications company, to provide public relations and mark
TULSA, Okla. – The winners of the Canadian Snowcross Racing Association’s top four national race categories won their respective divisions using Dayco
MINNEAPOLIS, Minn. - Polaris will provide ATVs, side-by-sides and safety equipment to select Boy Scout camps across the country under a new a 10-year, exclusive p
May is Motorcycling Safety Month, and the National Highway Traffic Safety Administration has marketing materials available to download for dealers and other advoc
IRVINE, Calif. – The Motorcycle Safety Foundation has launched four new courses available for free on iTunes U. “An Adventure in Motorcycle Physics,&r
GLENWOOD SPRINGS, Colo. – A lot can happen in a few weeks, especially when someone new takes the reins. So lots of changes await customers at the newly rebr

Promotions

Hosting events can be both a blessing and a curse, but one thing is certain: events are a necessity to stay viable and present in the minds of your customers and
SANTA FE SPRINGS, Calif. - Scorpion Sports USA in conjunction with Scorpion Sports Europe has formed a partnership with the Bel-Ray Husqvarna Factory Racing Team
ALISO VIEJO, Calif. – Schuberth North America is now the exclusive helmet provider for the California Superbike School. As part of the partnership, Keith Co
COLUMBUS, Ohio - Stretching your marketing budget is always a challenge and that’s true for Doug Kamerer and Mindy Greer, the marketing team at A.D. Farrow
VERONA, Wis. - Simms Motorsports Marketing has unveiled a loyalty program to give motorsport enthusiasts instant discounts and savings at participating powersport
HANSON, Mass. – Joe Rocket has signed stunt rider Chris “Teach” McNeil for 2014 and 2015. The former Stunt Wars Champion and two-time XDL East C

Events

DAYTONA BEACH, Fla. -- Five days of wrist-wrenching, tool torqueing, custom fabbing and bike painting in front of a live audience at Bruce Rossmeyer’s Desti
Hosting events can be both a blessing and a curse, but one thing is certain: events are a necessity to stay viable and present in the minds of your customers and
COLUMBUS, Ohio - Stretching your marketing budget is always a challenge and that’s true for Doug Kamerer and Mindy Greer, the marketing team at A.D. Farrow
OCEAN CITY, Md.- Rommel Harley-Davidson is back this year to sponsor back-to-back events bringing exhibitors, demos, stunt shows, bands, food and four d
BEDFORD, Texas - Adam Smith's Texas Harley-Davidson is getting on the on-site auction bandwagon with pre-owned inventory reduction auction event May 3. "
Oil painter Allan Gorman uses Harley-Davidson motorcycles as inspiration in his work. And Gorman will be displaying his work, typically found in galleries and art

Marketing Tip of the Week

Your integrated web strategy must incorporate all departments’ roles and responsibilities. - Rod Stuckey