MV Agusta honors Agostini with F3 800 AGO

VARESE, Italy – MV Agusta is paying homage to 15-time World Champion Giacomo Agostini with its latest replica, the F3 800 AGO.

First 2015 Honda models include radical NM4

TORRANCE, Calif. – Honda has released its first 2015 models, including the radical NM4. It is the only brand-new model in the group, which includes updated versions of the PCX150 scooter, CRF110F and CRF50F. NM4 ($10,...

Premier announces midsized Enforcer snowmobile

HOWELL, Mich. -- Premier is debuting its first model, a 2015 Enforcer 350EFI mid-size snowmobile. Standard features on the 2015 Enforcer 350EFI include an advanced 350cc 4-stroke engine, fuel injection, electric start, push-button reverse, heated grips, and a suspension system designed to deliver a smooth ride. The Enforcer was designed and developed to fill in...

Lito Sora aims for premium electric motorcycle segment

GUIMOND LONGUEUIL, Quebec - The newest entrant in the growing electric motorcycle market comes from Canadian firm Lito.

Yamaha adds ES model to SuperTenere

CYPRESS, Calif. – This morning, Yamaha pulled the wraps off of two new models, revealing both the final 2014 model as well kickstarting (pun intended) the public’s first peek at the 2015 range. The new 2014 Super Ténéré (MSRP: $15,090) was not a complete surprise, ...

Harley-Davidson adds SuperLow 1200T and Low Rider for 2014

MILWAUKEE, Wis. – Harley-Davidson has added two new models to its 2014 lineup with the mid-year release of the Low Rider and SuperLow 1200T (top photo). The Low Rider revives the iconic motorcycle from the 1970s, while the SuperLow 1200T ...

Sales Resource Center

Motorcycles

VARESE, Italy – MV Agusta is paying homage to 15-time World Champion Giacomo Agostini with its latest replica, the F3 800 AGO.
TORRANCE, Calif. – Honda has released its first 2015 models, including the radical NM4. It is the only brand-new model in the group, which includes updated
GUIMOND LONGUEUIL, Quebec - The newest entrant in the growing electric motorcycle market comes from Canadian firm Lito.
Editor's Note: Who else could review the new Triumphs but our own Mike Vaughan? He takes the Commander for a spin and then the LT home, where he gets a thumbs
ALONG WITH the updates for 2014, the Super Ténéré will be getting a big marketing push for the coming year, due to deal the OEM has secured w
CYPRESS, Calif. – This morning, Yamaha pulled the wraps off of two new models, revealing both the final 2014 model as well kickstarting (pun intended) the p

ATV/UTV

JANESVILLE, Wis. - Moose is offering a variety of parts to help turn an ATV into a proper workhorse. The Moose Tracker Front Storage Trunk fits most utility ATVs
MINNEAPOLIS, Minn. -- Polaris continues its acquisition activity in the aftermarket, announcing Tuesday that it has purchased Kolpin Outdoors for an undisclosed p
JANESVILLE, Wis. - Moose Racing claims to have created an industry-first air cushion seat that promises vastly improved comfort for Polaris RZR owners. Built atop
CHANDLER, Ariz. -- DragonFire is introducing its HiBoy doors for Can-Am's Maverick and Commander two-seater. “These are not your typical fab-shop doors
VISTA, Calif. - ProManPTO has a new 60-inch Hydraulic Power Broom Implement available for both ATVs and UTVs. The power broom adjusts up to 25 degrees left or rig
MEDINA, Minn. – Polaris is giving side-by-side riders more choices with the addition of seven limited edition RZR models and one Ranger model. The Sportsman

Scooters

TORRANCE, Calif. – Honda has released its first 2015 models, including the radical NM4. It is the only brand-new model in the group, which includes updated
MADISON, Wis. - Flux Mopeds is moving to a new location in Wisconsin's state capital that will serve as the company’s headquarters as well as dealership
Bintelli Scooters' Valor 150cc, Scorch 150cc, and Havoc 49cc have all already arrived and are ready to be distributed to the company's dealer network. The
SANTIAGO DE QUERÉTARO, Mexico - BRP opened a new manufacturing facility in Querétaro’s industrial park where it will manufacture composite hul
BREA, Calif. – Suzuki Motor of America Inc. has unveiled two more 2014 models, including the completely redesigned Suzuki V-Strom 1000 ABS and the Burgman 2
TOKYO, Japan - There's an app for this, too: Terra Motors Corp. is bringing to market a scooter that can use the rider’s iPhone as a dashboard, the comp

PWC

VALCOURT, Quebec -- BRP management is anticipating a delay in some personal watercraft deliveries from the first quarter to the second, but believe existing retai
WHITEWATER, Wis. - A former computer technology executive has developed a personal watercraft that promises enough speed to offer thrills, and then breaks down fo
VALCOURT, QC - No matter how much we love the powersports industry, we have to face the facts: our sports are essentially hobbies -- discretionary purchases that
SAN DIEGO, Calif. – “Kawasaki Strong” was the key message of the day as the OEM kicked off its national dealer meeting last week. Kawasaki aims
KENNESAW, Ga. – Yamaha’s 2014 WaveRunner lineup is the company’s largest ever, and it is headlined by two new luxury performance models.
DES PLAINES, Ill. – Personal watercraft (PWC) units again led the field in watercraft thefts for 2012, although watercraft thefts of all types were down fro

Snowmobiles

HOWELL, Mich. -- Premier is debuting its first model, a 2015 Enforcer 350EFI mid-size snowmobile. Standard features on the 2015 Enforcer 350EFI include an advance
QUEBEC CITY – BRP announced the 2015 Ski-Doo snowmobile line during its semi-annual dealer meeting on Tuesday. The new Ski-Doo Summit X with T3 package and
LAS VEGAS, Nev. – Polaris introduced its 2015 snowmobiles this week at its annual dealer meeting. The new AXYS platform took center stage and is the basis o
FOR COMMUTERS, the cold temperatures and snowfall that recently swept across the country were inconveniences. But for snowmobile retailers and manufacturers, it w
ANCHORAGE, Alaska - BRP and Alaska Mining and Diving Supply (AMDS) have donated a new Ski-Doo snowmobile to the Friends of the Chugach National Forest Avalanche I
MINNEAPOLIS, Minn. - North American retail sales for Arctic Cat Inc. increased 17 percent in its fiscal second quarter ended Sept. 30, helped by sales of Wildcat

Sales Tip of the Week

All front-line workers must have three things: selling skills, people skills and product knowledge. - Tory Hornsby

Sales Management

Sales Managers

During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
ALBUQUERQUE, N.M. – Despite a stay of enforcement until Aug. 1, New Mexico vehicle dealers are operating under a new regulation that requires stringent insp
TALENT, Ore. -- Brammo Inc. is offering a lease program for the Brammo Empulse and Empulse R starting at $299 per month. This lease program offers customers wi
SACRAMENTO, Calif. - Motor Vehicle Software Corp. has signed up more than 500 dealerships in California as clients for its automotive registration software, DMVde
For many dealers, spring means bulking up inventory levels and hiring additional staff. It also means training your staff to offer the best customer service and s
WASHINGTON, D.C. – CFMOTO and its parent company in China will pay a $725,000 fine and replace fuel tanks in about 1,000 vehicles under a settlement with th

Sales Team

For many dealers, spring means bulking up inventory levels and hiring additional staff. It also means training your staff to offer the best customer service and s
SALT LAKE CITY, Utah – ADP Lightspeed has reached an agreement with Powersports Marketing by Dealership University to provide their full training curriculum
NORFOLK, Vir. - Dominion Powersports Solutions has announced a fourth-quarter program to provide sales and marketing "how to" videos for retailers. Each
EDINA, Minn. - Protective Asset Protection has launched program enhancements to the XtraRide Powersports Protection Plan. The updates represent product improvemen
NORFOLK, Va. - Kawasaki Motors Corp. U.S.A. is now sending consumer Internet leads to its dealers through lead management provider Traffic Log Pro. The move allow
“SAFETY ISN'T SEXY, so it’s really hard to sell safety.”

E-Commerce

NORFOLK, VA - CycleTrader.com will begin offering live chat on dealership listings through a new partnership with Contact At Once! Consumers visiting CycleTrader.
ELMHURST, Ill. – The largest independent used motorcycle dealer in Illinois is opening its new headquarters April 1, following a move to accommodt
SALT LAKE CITY, Utah - ADP Lightspeed will offer websites for powersports and marine dealers under its new Lightspeed Websites platform. Lightspeed Websites works
AUSTIN, Texas – eBay is making it easier for dealers to sell large and heavy parts with a new partnership with online shipping marketplace uShip to help sel
SAN LUIS OBISPO, Calif. – Arctic Cat said it is seeing about 10 percent of its Shopatron-powered U.S. sales coming from a recently implemented eBay store. L
MILWAUKEE, Wis. - ARI Network Services Inc. (ARI) has promoted Bradley J. Smith to vice president of product management, putting him in charge of all ARI products

F&I

PEWAUKEE, Wis. - Markel Motorcycle Insurance said it has introduced rating changes on motorcycle insurance, lowering rates available for most riders in Louisiana
OVERLAND PARK, Kan. - SeaFire Insurance Services is seeking agency partners in Oregon and Idaho for its auto dealer and repair insurance program, which also cover
AGOURA HILLS, Calif. – Motor Vehicle Software Corporation (MVSC) has redesigned its Registration Management Professional (RMP) training program for 2014, ma
NAPLES, Fla. – Harley-Davidson lease company Chrome Capital said it has reduced its lease rates across all credit tiers and expanded it lease-financing prog
THE FIRST BANK to switch from variable rate vehicle financing to paying dealers flat fees for the loans they originate has some dealers alarmed at the implication
CHICAGO, Ill. - A run-in with regulators has prompted one bank to change its how it compensates dealers for consumer financing from variable rates to a flat-fee s