For the complete list of Top 100 Winners, click here.

INDIANAPOLIS, Feb. 14, 2004 - Dealernews, the premier business-to-business magazine for powersports retailers, announces the winners of the Top 100 Awards, the industry's largest, longest running and most prestigious store design and marketing awards program. The Top 100 competition, now starting its 14th year, recognizes dealerships across North America for retail design and merchandising approaches.

"With a record number of quality entries this year, it was the toughest competition ever," says Mike Vaughan, publisher of Dealernews. "These motorcycle and powersports dealers have raised the bar when it comes to unique store designs, retail displays and customer service."

MidAmerica Motoplex, a two-year-old, multi-line dealer in Sioux Falls, SD, took this year's top honors as the 2004 Grand Prize Winner. Other winning dealerships include Uke's Harley-Davidson/Buell, Kenosha, Wis.; Speed City Cycle, Indianapolis, Ind.; J&P Cycles, Anamosa, Iowa; and Hully Gully The Ultimate Toy Store, London, Ontario, Canada. A complete list of this year's winners is available at www.dealernews.com.

The 2004 Top 100 retailers were honored during an awards dinner Feb. 13 at the Indiana Roof Ballroom in Indianapolis. The Top 100 winning entries will be showcased in a three-day photo gallery exhibit during the 36th Annual Dealernews International Powersports Dealer Expo, held Feb. 14-16 at the Indiana Convention Center & RCA Dome. This year's winners also will be commemorated in a special Top 100 Yearbook to be published in July by Dealernews.

Dealernews is the official sponsor and organizer of The Top 100 Program. Participating industry sponsors for 2004 include Custom Chrome, Cycle Country Accessories, M2R Helmets, Motorcycle Stuff, Odyssey Batteries/EnerSys, Parts Unlimited, RK Racing Chain/Excel Rims, Royal Enfield and Universal Underwriters Group. For more information on the Dealernews Top 100 Program, contact Dealernews at 17770 Cartwright Rd., Suite 300, Irvine, CA 92614; tel. (800) 854-3112 or (949) 954-8400; FAX (714) 513-8414; www.dealernews.com.

About Dealernews and The Powersports Group
Dealernews is The Voice of the Powersports Industry and the flagship magazine for motorcycle and powersports dealers. For nearly four decades, Dealernews has been delivering industry news, retail information, dealer profiles, exclusive market research and new product information to powersports retailers. The Dealernews family of publications includes the annual Sturgis Guide, Powersports Magazine and the Top 100 Yearbook. Visit www.dealernews.com for more information. Dealernews is part of Advanstar Communications' Powersports Group, which also produces the Cycle World International Motorcycle Shows Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, Big Twin West, Big Twin East and Dirt Expo 2004.

About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high-quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 77 trade shows and conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. The company has more than 1,200 employees and operates from multiple offices in North America, Latin America, Europe and Asia.

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