Advantage Powersports

6401 NW Barry Road, Kansas City, MO
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Type of Retail Business:
Franchised (selling new vehicles)
Owner(s): 
Jeff and Jim Stanfield
General Manager: 
Todd Ruge
Days of Operation: 
Tuesday
Days of Operation: 
Wednesday
Days of Operation: 
Thursday
Days of Operation: 
Friday
Days of Operation: 
Saturday
Years in Business: 
8
Gear, Apparel and Helmets: 
Shoei, Arai, Speed & Strength, Scorpion, Fulmer, Gmax, HJC, Fox Racing, Fly Racing, AXO, River Road, Alpinestars, Cortech, First Gear, EVS, Leatt, Icon, Scott Goggles, MSR, Answer and more
Accessories: 
Genuine OEM Accessories (Honda, Kawasaki, Suzuki, Polaris, BRP/Cam-Am, Sea Doo, Yamaha), Pro Taper, Vortex, QuadBoss, GoPro, Leatt, River Road, Memphis Shades, Impact Video, Bully Locks, Cardo Systems, Mustang Seats, Renegade Radio Systems and more
Parts and Tools: 
Geniune OEM Parts (Honda, Kawasaki, Suzuki, Polaris, BRP/Can-Am, Sea Doo, Yamaha), Bikemaster, Clymer, Motion Pro, QuadBoss, Repsol, VP Race Fuel, MSR, All Balls, Pro Taper, Pit Bull, SRT and more
Distributors: 
Helmet House
Distributors: 
MTA
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Sullivans
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
75%
Female: 
25%
Average Age: 
38
Total Facility: 
25,530 sq. ft.
Showroom: 
12,950 sq. ft.
PG&A Departments: 
3,850 sq. ft.
Service Dept: 
4,650 sq. ft.

Mission Statement

Advantage Powersports strives to be north Kansas City's one-stop powersports shop, offering our customers the largest selection at the lowest prices.

Advantage Powersports, owned by the same family as Top 100 dealer Freedom Cycles in Grandview, Mo., utilizes the experience gained from 36 successful years of business that Freedom Cycles has achieved. Like Freedom Cycles, Advantage Powersports implements an in-stock guarantee to all of our customers, promising to have their "bread and butter" items in stock. This includes tires, tubes, spark plugs, oil, oil filters and more. We also offer our customers a low-price guarantee and will match any competitor's price. With our large selection of parts, accessories and apparel, in addition to our almost 13,000 sq. ft. showroom, there is no doubt Advantage Powersports is north Kansas City's largest powersport shop.

Showroom Design and Layout

Advantage Powersports has a very open showroom. As soon as our customers enter the dealership, they can see our huge selection of motorcycles, ATVs, UTV, dirt bikes and personal watercraft. Our spacious showroom gives our customers the ability to easily browse and compare models side-by-side. We space our powersports machines accordingly so that every customer can walk around each unit and sit on each machine without having to worry about other machines packed closely around them.

Advantage Powersports’ associates are the No. 1 feature of our showroom. In the Sales Department, our associates follow a specific sales process to ensure that the customer is getting the right machine for their needs and that we are providing them with the best customer service possible. During the sales process, customers are introduced to a member of the Parts and Accessories Department and a member of the Service Department. This gives them a personal introduction to every department in our dealership.

We value the business of our customers and thank them properly after their powersport purchase with a custom thank you note. Each thank you is personalized for each customer to express our appreciation for their business. This is a practice used by Advantage's sister store, Freedom Cycles, and it has proven to bring a smile to our customer's faces.

Service Department

Advantage Powersports offers the Advantage Plan. The Advantage Plan is a service plan which provides our customers the ability to ride worry-free for three years. When customers purchase the Advantage Plan, they receive three years of factory-recommended maintenance, free oil changes, free summerization/winterization, priority handling and scheduling at locked-in labor rates. With this plan, we know our customers are taking proper care of their machines and we are taking proper care of our customers.

Our technicians are the best of the best! Advantage Powersports' Service Department is formed from factory-certified techs who are trained from brands such as Polaris, Honda, Suzuki and more. We pride ourselves on getting our technicians certified to the highest levels possible, not only for their personal growth but for the improved knowledge that will reflect in our service work. In addition, our service personnel are certified to perform Missouri State Inspections. Lastly, Advantage Powersports recently installed a digital service menu. This digital menu allows us to advertise monthly specials, mechanic tips, promote upcoming store events and encourage our customers to visit our Facebook page.

Not every Service Department can say they have diversity, but we can. In the Midwest, our Spanish-speaking customer base is increasing, and to stay ahead of the competition, we have recruited bilingual personnel. Our bilingual technician gives us the ability to clearly communicate with our Spanish-speaking customers to ensure we know what their service needs are and that we complete the work to their expectations. We also have a member of our Parts Department who is bilingual to serve our Spanish speaking customers, too.

Training and Employee Motivation Practices

Before training and incentives, hiring the right people for the job is key. At Advantage Powersports, providing quality customer service starts with hiring experienced and ethical associates. At Advantage Powersports, we are a dealership that rides. We experience our products on a daily basis from street to track, off-road or at the lake. Hiring enthusiasts who use the products we sell and can share personal experiences with our customers are the best associates to have on the floor and gives us an advantage over dealerships trained strictly off product training videos. In addition, background checks and drug screenings are conducted on every associate to ensure the quality and safety of our customers and business.
 
Hiring employees who ride is a great foundation, but training is still needed. Advantage Powersports provides many ways that associates can receive training, varying by department. In-person training and webinars provided by RPM One and our vendors have always proven successful. All departments utilize factory training, from Polaris, which earned Advantage Powersports Polaris VIP status in 2013, to training provided by numerous Tucker Rocky brands. More recently, short, bi-weekly training modules have been created in-house to refresh our staff on the sales process. Topics have included assuming the sale, positive language and upselling. We fully utilize available training programs to enhance the expertise of our associates and the experience for our customers. 
 
Outside of training, we have many company benefits. Health insurance, IRA's, paid vacation time, an extra day of vacation during an associate's birthday month, attendance awards and company-provided lunches are just a few of the perks we offer. Cash bonus incentives are also done to motivate our associates in a variety of ways. From the most improved sales per hour in Parts to selling the most units in a week in the Sales Department, these bonuses keep our associates excited and motivated!
 
To reward associates for their longevity of service with Advantage Powersports, an employee banquet was held in September, providing awards for years of service and employee of the year within each department, and giving managers the opportunity to thank and reward their staff for a job well done. This banquet will be an annual event, but in order to recognize employees for a job well done on a regular basis, there is the Powersport Press. This company newsletter is created to recognize employee birthdays, outstanding testimonials from customers and achievements of the staff. This newsletter has give us the opportunity to learn more about our associates and make the dealership more of a family.

Commitment to Customer Service

Advantage Powersports strives to meet our customer needs through the implementation of our in-stock and low price guarantee. Not only will we have that part you need, but we will have it at the best price in town. Our large selection of in-stock items improves our customer's shopping experience and the level of customer service we are able to provide them. There is no need to visit more than one shop to get those last minute items on the way to a race or out of town. We have the bread and butter items in-stock, guaranteed.
 
Advantage Powersports also utilizes the services of More than Rewards for our customer loyalty program and email marketing solutions. Our customer loyalty program gives points to customers based on their purchases, which accumulate into gift certificates. Customers can earn up to 10 percent back/ Point promotions such as Double-Point Days and Birthday Bonus Points encourage customers to join our system and are advertised through our email marketing. With more than 8,000 customers in our email database, all in-store events, promotions and seminars can be quickly and effectively advertised.
 
As previously mentioned, our sales associates follow an established sales process to ensure that the customer is getting the right machine for them and that our associates are providing the best customer service and buying experience possible. During the sales process, all customers are introduced to members of the parts and service departments. This gives our customers a go-to person and a personal introduction to each department. We want our customers to feel welcomed and comfortable in the buying process and personal introductions help achieve that.
 
We value the business of our customers and thank them properly by following the tradition set forth by our sister store, Freedom Cycles. After each purchase, our customers receive a custom thank you note, personalized to show our appreciation.

Involvement in the Community

Kansas City has a large metropolitan area and there is always a ride happening during the riding season! We proudly support charity rides by donating gift certificates to the organization. Advantage Powersports issued $2,000 worth of gift certificates during the 2013 year and will do more in 2014. Contributing to charity rides and organizations is one small part of our community involvement. Advantage Powersports proudly supports local community groups such as the Harvesters through food drives and the Salvation Army through adopt-a-family. In addition, Advantage Powersports associates were allowed to spend portions of their normal work schedule to volunteeer at the Salvation Army during the holiday season while still being paid as if they were at the dealership. Associates volunteered about 60 hours of their time in December 2013 to help the Salvation Army and local community!