Adventure Motorcycle & Accessories LLC

Dealer Website: 
http://www.indianmcweston.com
20660 US 6, Weston, OH
View on Google Maps:Google Maps
Type of Retail Business:
E-Tailer, Franchised (selling new vehicles), Nonfranchised (PG&A only), Used Vehicle Dealer
Owner(s): 
Mike and Lorie Schwartz
General Manager: 
Mike and Lorie Schwartxz
Years in Business: 
17
Gear, Apparel and Helmets: 
Parts Unlimited, Vega Helmets, Fulmer Helmets, Daytona Helmets, Napa Glove, First Manufacturing, Metro Racing Apparel
Accessories: 
Drag Specialties, Parts Unlimited, Custom Chrome, Tucker Rocky, S&S Cycle, Marshall, VTwin, Biker's Choice
Parts and Tools: 
Drag Specialties, Parts Unlimited, Custom Chrome, Tucker Rocky, S&S Cycle, Marshall, VTwin, Biker's Choice
Distributors: 
Custom Chrome
Distributors: 
KK Motorcycle Supply
Distributors: 
Marshall
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Tucker Rocky/Bikers Choice
Male: 
75%
Female: 
25%
Average Age: 
50
Total Facility: 
11,560 sq. ft.
Showroom: 
4,015 sq. ft.
PG&A Departments: 
4,745 sq. ft.
Service Dept: 
2,800 sq. ft.
Total Acreage: 
2

Mission Statement

Dedication, hard work, and honesty. Dedication to all motorcycle riders.

Hard work and long hours. Sometimes the customer needs to be seen before or after hours and we make time for them when possible and they really appreciate it.

Honesty. When the customer asks something that you are not completely sure of, you don’t pretend to know, you tell them you will check on that and get back with them. And if you make a mistake, you admit to it. Everyone makes mistakes and if you admit you made a mistake the customer most likely will understand as long as you do your very best to make it right.

Showroom Design and Layout

The first impression customers get when they enter the building is of the open floorplan which allows them to take everything in from one glance. A straight walk from the entrance takes the customer to the main counter. The main counter is comprised of a parts area, a service write-up section, and the checkout counter.

An area for men's clothing and leather is located immediately to the right of the entrance, with used motorcycles and trikes to the left. Directly beyond the used motorcycle section is an area dedicated strictly to women's clothing, helmets and accessories. While browsing leather and helmets, women can easily spot write-ups hanging among the products, which showcase such subjects as how to avoid helmet hair and an informational article on how to choose the right fit in a leather jacket.

The central focus of the showroom is the Trike Conversion information display, which can be seen from any angle of the showroom floor. This display hosts a model of a trike conversion kit with the body raised from the chassis so that all of the internal components are viewable. One section of the showroom wall hosts parts and accessories for various makes and models of motorcycles, organized into categories. A floor shelving unit displays oils, lubricants and cleaning supplies.

The dealership was an Indian Motorcycle dealer. Indian memorabilia can be found throughout the showroom. A large wall made from donated barn siding displays the company logo surrounded by an American and POW Flag. Included on that wall is a display of all of the tin signs available for purchase.

Service Department

The main, 2,800 sq. ft. service area is the "hub" of our business. A seating area with refreshments as well as reading material welcomes the customer into the service area. A large display board lists basic services and prices. All service certifications can be found on the wall next to the service area doors so that customers can feel confident that their property is in good hands. The doors leading into this service area boast large windows, which enable customers to view works in progress.

There are four separate bays, each with its own lift, one of which is in an area designated specifically for trike conversions. The trike conversion lift was specially designed to handle the weight and dimensions of a motorcycle with a trike kit installed. Portable lifts are easily accessible for quick tire and oil changes. Heavy duty shelving lines the service bay areas, allowing organization of individual job parts. An area is walled off specifically for in-house fabrication needs. A separate, 2,000 sq. ft. building was recently added directly behind the service department to house our new Dynojet Dyno, and to provide a secure area for winter storage options.

A large awning was built outside of the large service bay doors to accommodate before and after hours drop-offs.

Training and Employee Motivation Practices

Training and higher education are highly valued by the owners of the company. Employees are encouraged to obtain all available training, fully paid for by the company. All mechanics receive the same training opportunities. Training benefits the company in terms of more knowledgeable employees.

We believe that an educated employee has a higher feeling of self-worth, which makes them a happier employee and a more productive employee. Recently, an employee expressed interest in obtaining a college degree. To help her reach her goal, the owners assisted her in purchasing a computer, and offered her a flexible work schedule with time off to complete her degree program. Time off is also given so that employees can participate in local motorcycle events. We believe that it is important for employees to interact with other motorcycle enthusiasts in a non-business environment.

Commitment to Customer Service

The first thing an employee is taught is that every person who walks through the entrance has a  $1 million in their pocket. No matter what they drive in, or how they are dressed, every customer is treated the same and is greeted within five seconds of entering the door. The employee who greets the customer is responsible for taking care of them from the time they enter the building until the time they leave. This gives the customer a feeling of connection with the employee, and they never feel like they are just a number to be handed off from employee to employee. This is a another way that we have been able to build such a strong customer base. They feel important to the employee assisting them.

Involvement in the Community

Giving back to the motorcycle community that supports our business is a top priority. The company is an ABATE of Ohio business sponsor and we offer their yard signs and bumper stickers for sale in our showroom. We offer discounts to several clubs and organizations. Our service department offers discounted services to fire, police and rescue members. We also feel passionately about several charities.

This year we hosted our 9th-Annual Shriners Fun Run to raise funds that directly benefit the Shrine Children's Hospital and Zenobia Transportation Fund. We have also hosted nine annual benefit runs to raise funds for the carving of the Crazy Horse Memorial in South Dakota. We rarely turn down an opportunity to donate items or time to charity motorcycle events. An extension of the building was once a restaurant/ice cream shop, and we offer that area, which seats 40, to any organization needing a place to host an event or meeting. The public is encouraged to post event fliers on our public bulletin board and any flier submitted is added to the events section of our website.