Big St. Charles Motorsports

3830 West Clay St., Saint Charles, MO
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Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Owner(s): 
Brad Holzhauer
General Manager: 
Terry MacCauley
Years in Business: 
4
Gear, Apparel and Helmets: 
Fox, Shift, Alpinestars, Icon, Thor, Fly, Alias, Tourmaster, Shoei, Arai, HJC, Scorpion, Spy, Oakley, Cortech, Bell, Spy, Scott, 100%, Traxxas, Scala Rider
Accessories: 
Yoshimura, Two Brothers, Renthal, Pro Taper, Moose Factory Effex, Bel-Ray, Maxima, FMF, VP, Kuryakyn
Parts and Tools: 
Honda, Yamaha, Suzuki, Kawasaki, Motion Pro, Bikemaster
Distributors: 
Custom Chrome
Distributors: 
Helmet House
Distributors: 
Other
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
70%
Female: 
30%
Average Age: 
35
Total Facility: 
38,000 sq. ft.
Showroom: 
18,000 sq. ft.
PG&A Departments: 
10,000 sq. ft.
Service Dept: 
10,000 sq. ft.
Total Acreage: 
6

Mission Statement

Our mission is to serve all motorsport needs from childhood to adulthood through superior friendliness, knowledge, and competitive pricing.

Showroom Design and Layout

The showroom is a true throwback to the old motorcycle shops long gone, in that all demographics feel the welcome spirit and the air of motorsports. In the front entrance, customers are immediately greeted by our receptionist and sales staff with product literally spread throughout the showroom lined up by make, model and colors separated and lined up straight down the line. Typically, a display or special bike is displayed at the receptionist desk, then with open walking aisles with plenty of room to pull out motorcycles to sit on and even start them as all bikes are prepped to sell immediately.

Our apparel and accessories department is truly a breath of fresh air when it comes to clever merchandising and displays within the space available. When trying to represent PG&A for literally five brands with so many different demographics, it can be a daily grind trying to keep displays current, fresh, and attractive. Nonetheless, our walls of jackets, towers of shirts, and cubes full of helmets always seems to lull in the consumers day after day, which rings the register in record numbers month after month.

Service Department

The service department is laid out toward the back of the shop, but is literally wide open to the casual customer strolling through the pre-owned showroom and/or the Parts department. The service counter is conveniently located right on the service drive, which features an automatic door allowing all service customers to come straight in without having to deal with any possible weather difficulties. Upon pulling in they are greeted by service writers that immediately write tickets and direct them to the customer lounge or to "make them at home" and enjoy all that our store offers. The mechanics are located behind the service drive where they have the needed privacy and ability to stay focused on the work at hand. One of our customers' favorite features is that we do offer to pick-up and even deliver service work free of charge within a liberal distance.

Training and Employee Motivation Practices

Motivating employees is never a learned tactic or skill; we believe it is inherent in a true leader. There are always managers, and then there are leaders. We believe in leading from the front and hard-charging with all employees. Having an attitude of winning every single day, and to a better extent winning with every customer, we have successfully developed a culture of friendliness, ownership, and self-motivation to be both the biggest and best powersports company, period.

Commitment to Customer Service

Customer service is literally paramount to anything we do as a dealership. While it is an old cliche, it rings so true. One upset customer will tell hundreds, and one happy customer might tell a few. This day and age with report after report on how to better build marketing strategies to grow businesses, too many of them fail to invest the most in the customer right in front of them. Our philosophy is simple, make them happy. If you can't make them happy, find someone who will. A team atmosphere from everyone in the staff has miraculously transcended to everyone employed, all the way down to the wash bay.

Involvement in the Community

Our business is involved with the community at almost every opportunity. With the belief that if it involves powersports we will be involved, somehow in two quick years we have managed to raise and support literally hundreds of philanthropic endeavors. Make-a-Wish, Breast Cancer, Boy Scout Troops, Veterans, Special Olympics, Police and Fire Departments from many cities, townships, and municipalities, Shriners, Crohns & Colitis, Hartbauer McBride, March of Dimes, and Toys for Tots are just a few that immediately come to mind.

It is not about developing a resume of charities helped out; it is more about seeing faces smile and knowing that we are building a better community that finds strength and belief in their local motorcycle dealer. From hosting rides, showing up on location to other events, or even driving fundraisers, we demand to be involved with our community -- after all we are a part of it.