Black Bear Harley-Davidson

Dealer Website:
430 Lithia Rd., Wytheville, VA
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Charlie Cole
General Manager: 
Jamie Saunders
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Years in Business: 
Gear, Apparel and Helmets: 
Harley-Davidson and Fulmer Helmets
Harley-Davidson, Buff, Affliction, Schampa, Wiley-X
Parts and Tools: 
Harley-Davidson, Vance & Hines, Rush Racing Products, K&N Air Filters, Kuryakyn, RC Exhaust
Custom Chrome
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Average Age: 
Total Facility: 
29,346 sq. ft.
9,000 sq. ft.
PG&A Departments: 
9,114 sq. ft.
Service Dept: 
11,232 sq. ft.
Total Acreage: 

Mission Statement

Black Bear Harley-Davidson prides itself on offering a quality product and top-notch customer service. Customer service is our most valuable product. To increase the value of this product and secure a position of leadership for the dealership, we will implement and support honesty and integrity in our business practices. We will make these practices a fundamental part of our day-to-day operations.

Showroom Design and Layout

Black Bear Harley-Davidson is located in an old mom and pop restaurant and was transformed into a Harley dealership. A stone hearth fireplace, 25-ft. rustic wood ceilings, and warm, inviting atmosphere welcomes everyone in. Our Motorclothes department is now where the restaurant once was. There is plenty of room for creative design displays of clothing and accessories that every Harley enthusiast desires. Our hand built T-shirt towers display our many different Black Bear Harley-Davidson dealer tees of various styles and colors. A sofa with two rocking chairs sits in front of our fireplace creating a place to warm up after that cool mountain ride, and the coffee is always free. As you walk through the open floor concept we have beige and black stone carpet throughout. Black Bear Harley-Davidson's motorcycle sales floor has over sized glass windows for that extra sunlight to shine on the bikes to enhance their color and chrome elements. Pictures of once upon a time are positioned perfectly around each department.

Service Department

Our service department features a Harley-Davidson orange and black theme.There is an indoor drive-in service lane area for our customers' convenience. Our service writer has plenty of room to do a thorough walk around to examine a bike. Through the secure sliding glass door beside the service writing area is the technicians' work area. Black Bear Harley-Davidson service department maintains three Harley-Davidson factory-trained technicians which have over a total of 40 years experience. Our service area has a total of 5,500 sq. ft. incorporating nine motorcycle lifts and one trike lift. We have a special toolbox with a large selection of special tools needed to perform repairs. Just off the service department is our break room with service manuals for our techs' quick reference. After the customers' bike has been serviced, the tech can drop it off in our indoor wash bay for cleaning and detailing. Black Bear Harley-Davidson's Service Department is always updating its equipment to better service our customers. This year we added a nitrogen tire wand, which helps our customers with safety, fuel efficiency and longer tire life.

Training and Employee Motivation Practices

We provide all of our employees with extensive training and the ability to utilize the many Harley-Davidson training tools including Harley-Davidson University, Chip Thomas sales seminars, Monday morning sales audios from Harley-Davidson and Cycleleader training tools. We also have monthly department meetings and one-on-one in-house training opportunities to improve performance in all areas. Department managers are rewarded with incentives based on their department's performance monthly. Weekly and daily goals are established to help focus on and meet overall goals.

Commitment to Customer Service

The one thing that sets Black Bear Harley-Davidson apart is our commitment to our customer service. Our No. 1 priority is people. Everyone in today's market sells the same products and service. We strive to know all of our customers on a first name basis and strive to work with each customer one on one and take care of any need they may have. Without building a good customer base, we would not survive. Each employee understands the value of great customer service and applies those fundamentals daily. Black Bear Harley-Davidson strives to go over and beyond the customer expectations with a "What can we do" motto.

Involvement in the Community

Black Bear Harley-Davidson believes it is essential for any business to be involved in their community. Black Bear Harley-Davidson sponsors many outreach programs. For example: the Children's Hospital Lemonade Stand, local police and fire department poker runs, The United Way, blood drives for our local hospital, poker runs for local churches, local food bank, and our domestic women's shelter. Black Bear Harley-Davidson has raised thousands of dollars for a small local charity, Copper Crest Farms Riding Therapy, a program that provides therapy for children and adults that have physical handicaps, mental impairment and/or emotional disorders.