Central Texas Harley-Davidson

2801 N. IH-35, Round Rock, TX
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Type of Retail Business:
Franchised (selling new vehicles)
Andre Lecompte
General Manager: 
Andre Lecompte
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Years in Business: 
Gear, Apparel and Helmets: 
Genuine Harley-Davidson, Fulmer Helmets, Skid Lidz
Factory OEM accessories, Vance & Hines, Kuryakyn, Rinehart Racing
Parts and Tools: 
Factory OEM
Custom Chrome
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Average Age: 
Total Facility: 
53,000 sq. ft.
16,000 sq. ft.
PG&A Departments: 
9,000 sq. ft.
Service Dept: 
13,000 sq. ft.
Total Acreage: 

Mission Statement

Mission Statement: Central Texas Harley-Davidson strives to make loyal customers for a lifetime by providing an unprecedented value and experience. We will train, adapt, and relentlessly improve to be the only source for all that is Harley-Davidson in Austin and Central Texas.

Showroom Design and Layout

We have an open showroom, with 12 flat screen TV's, a 26-speaker sound system, high ceilings loaded with motorcycles, P&A and Motorclothes with easy staffed kiosks for check out, custom signage, proper stocking levels that utilize modulating inventory display methods.

Service Department

Service features a ride-in check in area that is fully air-conditioned, along with air curtains, three kiosks for check-in, menu boards for pricing and three TV's rotating banners of store and service specials and events.

Training and Employee Motivation Practices

Daily training Monday-Friday before we open for all staff that includes questions and answers, written testing, seminars and role playing.

Commitment to Customer Service

We use Victory Solutions for a CRM and followup calls, and get daily callback reports for each connected call.  We are able to, on a daily basis, call any customer that is frustrated, concerned or in need of assistance and get in front of the issue to correct it before it changes their opinion of the product, employee or dealership.  
We believe being proactive in customer service, satisfaction and retention is the only way to truly be the best.

Involvement in the Community

Each year we support the local Blue Santa with Round Rock Police Department, with annual sponsorship and participation of their golf tournament, an annual charity ride and toy donation bins on site throughout the holiday season.  We reach out to other local businesses for support and local news media for coverage.  We raised $2,500 in cash plus more than 500 toys for local children in Round Rock.