Central Texas Powersports

Dealer Website: 
2534 N Austin Ave., Georgetown, TX
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
Steve and Teresa Littlefield
General Manager: 
Steve Littlefield
Years in Business: 
Gear, Apparel and Helmets: 
Speed & Strength, River Road, Icon, Tour Master, Joe Rocket, Olympia, Bell, HJC, Arai, Shoei, Oakley, Scott, MSR, Answer, Fox, O'Neill, Specialized, Pearl Izumi, Shimano, Defeet
Cobra, Kuryakyn, Show Chrome, Yamaha Star, Pure Polaris, Honda Line, Two Brothers, Pro Box, Fortress, Oxlite, Motovation, Specialized, Shimano, Sunlite, Saris, Cycleops, Cat Eye, Garmin
Parts and Tools: 
BikeMaster, NGK, EBC, Yamaha, Suzuki, Honda, BRP, Kawasaki, Polaris, Motion Pro, K&L, K&N, Yuasa, Deka, Dunlop, Metzler, Michelin, Bridgestone, Pirelli, Speed play, Sram, Specialized, Shimano, Park Tools, Crank Brothers, Fizik, Maxxis, Kanda, Continental, Vittoria
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
43,500 sq. ft.
9,000 sq. ft.
PG&A Departments: 
7,400 sq. ft.
Service Dept: 
8,500 sq. ft.
Total Acreage: 

Mission Statement

We not only want to earn a customer, we want to make a friend. Central Texas Powersports wants customers to have the feel of a family-owned store with old-fashioned customer service and the facility, selections and business practices of the next generation.

Showroom Design and Layout

The showroom has a unique corner entrance which allows the customer to view the entire store upon entry. The greeter's desk, sales tower, and business offices are designed in an old west style with rustic tin, antique barn wood, brick slatwall and western signage. The traffic loop highlights key areas, unique products and classic motorcycles. The P&A department is separated from our sales units with a western-style split rail fence that "corrals" customers past the cashier when entering and exiting the department. The bicycle shop is also located within the P&A department.

Service Department

The service department is fully equipped with all of the state-of-the-art tools and technology needed to service all of the multiple lines we sell. Our service drop-off area is located through a weatherproof portico. Customer vehicles in service overnight are kept secure and out of the elements along with all of our inventory locked and secured inside the building.

Training and Employee Motivation Practices

We have weekly managers meetings and department meetings as well as monthly storewide meetings. Ongoing OEM training, management training, department-specific training and overall customer service skills are all incorporated into our comprehensive employee development program. We incorporate programs through Spader, Dealership University, Lemco, Assurant, Dealer Management Group, Sam Dantzler and Glen Roller. Employees are encouraged to participate in training activities and rewarded for achievements such as graduating a program or completing product training. Comprehensive ongoing staff development and training helps us to keep a consistent high level of customer focused service with a knowledgeable staff capable of providing an excellent experience for every customer.

Commitment to Customer Service

Our goal is to provide our customers with the level of service of a small-town, family-owned business. We strive to make every customer feel welcome in a friendly atmosphere and, ultimately make everyone a friend. We implement this by employing people who are enthusiasts, friendly, outgoing and genuinely caring. Through our ongoing efforts to provide the above and beyond service our customers deserve, we are proud to have achieved several awards for our commitment to service. We are have been awarded the Suzuki Super Service Award of Excellence for the last three years running, we have been awarded the Polaris VIP award for the last two consecutive years, Can-Am presented us with the 2012 regional dealer of the year award as the No. 1 dealer in the Sunbelt region and we are proud to have been a Dealernews Top 100 Dealer for the last four consecutive years. We even bake fresh homemade cookies for our customers every Saturday.

Involvement in the Community

We are very active in the community throughout the year, but our annual Blue Santa Motorcycle toy run is one of our favorites. Each December, we partner with the Georgetown Police Department to collect and deliver toys to the distribution center for delivery to the kids. The kids get pretty excited seeing hundreds of motorcycles rumbling down the small town streets to the distribution center, but the adults are equally as excited to receive the gift of getting to see the happy, smiling, excited faces of all the kids.

We also participate in Business Link of Georgetown, which allows local middle school students to shadow employees to learn the daily duties of the dealership. Three to four students twice a year participate. We participate in the Harvest Classic antique/classic motorcycle event that benefits the Candlelighters Childhood Cancer Foundation as well. We sponsor various local community events including the state championship bicycle criterion which drew bicycle racing teams from the entire state to our community for the race. Thursdays are a special day for us here, we have chosen that day to honor and appreciate all of the men and women that keep our country and community safe everyday. As a special thank you to our active duty military, police, fire and EMS we offer a special discount on Thursdays to all active duty military and first responders.