Coleman PowerSports

Dealer Website:
14105 Telegraph Rd., Woodbridge, VA
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
PowerRide Motorsports
General Manager: 
Kimberly Harrison
Years in Business: 
Gear, Apparel and Helmets: 
HJC, Shoei, Arai, G-Max, Icon, Ducati, Victory, Can-Am, Tourmaster, Joe Rocket, Suzuki, Fox Racing
Ducati, Polaris, Victory, Suzuki, Yamaha, Can-Am ATV and Spyder, Sea-Doo, Locks and Security: Gaurdian, Kryptonite, Xena
Parts and Tools: 
Parts for Suzuki, Yamaha, Aprilia, Eton, Polaris, Can-Am, Sea-Doo, Ducati, Victory Tools: Motion-Pro
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
38,000 sq. ft.
15,000 sq. ft.
PG&A Departments: 
12,000 sq. ft.
Service Dept: 
9,000 sq. ft.
Total Acreage: 

Mission Statement

With over 30 years of experience, we strive to have efficient and effective business practices to provide a full range of state-of-the-art powersposrts products and services, using highly experienced personnel and the most current technology to provide Outstanding and Superior Customer Service and Care!

Showroom Design and Layout

The showroom of Coleman PowerSports – Woodbridge was designed to look like a street. There are guardrails around the windows, yellow stripe tile inlay, street lights, and street signs. These street signs have names like Dirt Bike Way, Scooter Alley, Used Bike Dr., Sport Bike Canyon Dr., Touring Hwy, and more. Then, over in the boat section, the street design changes to a wooden dock with pilings and red and green dock lighting. There is also a large front patio area outside for an outside display area and a sidewalk that allows easy access to the service department. This patio holds a picnic table, which allows for customers to lounge, and plenty of room to show off more products on the hillside. We also have an indoor lounge with vending, game systems, reading material, and comfortable seating. We designed the building to also have an easy flow for customer to transition from one department to the other.

Service Department

The Service Department was designed to be easily accessible with a drive-up entrance and drop-off circle. The Service area has its own customer lounge area with vending, comfortable seating, and television. There is also a concrete loading ramp to easily assist our off-road customers. We have also made sure to post clear and easy to read signs around the service area to assist the customers. We also have a dynamometer that is used for high-performance tuning. In the service area, we have top-level certified technicians, each with their own work space and tools, and a new designated Ducati service area.

Training and Employee Motivation Practices

Our staff has a variety of experience and skills. We pride ourselves in having the most experienced staff in the area. We have service members and sales members who have 20+ years of experience in their fields. We take advantage and encourage our staff to attend training whenever possible: we send mechanics to technician schools, send salespeople to manufacturer conferences, and make use of OEM online training. Our staff also includes bilingual speakers, making our dealership more available to all customers. Most all of our staff is incentivized by earning a portion of their pay based on commission.

Commitment to Customer Service

Our philosophy is to be available to our customers and to attempt  to supply them with anything they need, along with a first-rate experience. We try to accomplish this by having the largest selection of powersports products to choose from. We research the brands we carry -- large or small -- and make sure they sell good-quality merchandise and that they stand behind their products. Following a customer’s purchase or visit with us, we send out followup e-mails, some with coupons and others with surveys to help us identify problems and address them. We also host events from open houses, track days, fashion shows,seminars and more all through the year to help our customers stay up to date with the powersport world and their riding community. We offer a total experience to our customers.

Involvement in the Community

We understand that the community around us is our lifeline, and as such, we want to participate as much as possible. We advertise events of local clubs, we raise funds for various charities, and we also try to include local vendors in our events to help increase the community awareness of their services as well. We welcome local school and sporting organizations to hold car and bike washes. We understand that a strong relationship with the community around us is vital, and we try to be an active member of our urban setting, as well as involving those outside of our own immediate area that could be of interest to our customer base.