Cycle Center of Denton

521 Acme St. Denton, TX
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Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Owner(s): 
Randy Martin, Carlos Gonzalez, Kenny Martin
General Manager: 
Carlos Gonzalez
Days of Operation: 
Monday
Days of Operation: 
Tuesday
Days of Operation: 
Wednesday
Days of Operation: 
Thursday
Days of Operation: 
Friday
Days of Operation: 
Saturday
Years in Business: 
16
Gear, Apparel and Helmets: 
Fox, Thor, Shoei, HJC, Tourmaster, Olympia, Gerbing's Heated Clothing, Bell, Scorpion, Vegas, SIDI, Shift, Leatt, Alpinestars, Fly, MSR, Joe Rocket, Bates, Arai, HJC, River Road, First Gear, Icon, Ogio, KTM, Go Pro, Renegade, Speed & Strength, Matrix, Oakley, Lifeproof, Fly, Cortech, Polaris
Accessories: 
Acerbis, Altrider, 2 Brothers, BBR, AmSoil, ASV Inventions, Bell, Big BIke Parts, Bug Slide, Big Tex, Baxley, Brake Away, Colorado Components-MSA, Color Rite, Dubya, Extreme Metal Products, Essex Manufacturing, Fasst Company Flexbars, Dragonfire, Factory Effex, Givi, Ryno Power, Hot Bodies, Heli-Bars, Kuryakyn, K&L Supply, Licks Custom Cycles, M4 Exhaust, McDonald ATV, NAPA Gloves, Nihilo Concepts, Oldenburg Custom Designs, ODI Grips, Olympia Motorsport, Ogio, Fortress Perry Co., PMP Sprockets, Rev Arc, Rekluse, Renegade Fuels, Rizoma, Rockform, Ryno Power, Race Tec, SuperATV.com, SDR Motorsports, Shift, Shorai Power Inc., Sudco, SSV Works, Strider Inc., Triple C Welding, Twisted Throttle, Troy Lee Designs, Tractor Tunes, Undercover Eyewear, Works Connections, Wixtech, Yoshimura, Yeti
Parts and Tools: 
Acerbis, Altrider, 2 Brothers, BBR, AmSoil, ASV Inventions, Bell, Big BIke Parts, Bug Slide, Big Tex, Baxley, Brake Away, Colorado Components-MSA, Color Rite, Dubya, Extreme Metal Products, Essex Manufacturing, Fasst Company Flexbars, Dragonfire, Factory Effex, Givi, Ryno Power, Hot Bodies, Heli-Bars, Kuryakyn, K&L Supply, Licks Custom Cycles, M4 Exhaust, McDonald ATV, NAPA Gloves, Nihilo Concepts, Oldenburg Custom Designs, ODI Grips, Olympia Motorsport, Ogio, Fortress Perry Co., PMP Sprockets, Rev Arc, Rekluse, Renegade Fuels, Rizoma, Rockform, Ryno Power, Race Tec, SuperATV.com, SDR Motorsports, Shift, Shorai Power Inc., Sudco, SSV Works, Strider Inc., Triple C Welding, Twisted Throttle, Troy Lee Designs, Tractor Tunes, Undercover Eyewear, Works Connections, Wixtech, Yoshimura, Yeti
Distributors: 
Helmet House
Distributors: 
Motonation
Distributors: 
MTA
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Sullivans
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
85%
Female: 
15%
Average Age: 
40
Total Facility: 
30,000 sq. ft.
Showroom: 
24,500 sq. ft. (incl. PG&A)
PG&A Departments: 
24,500 sq. ft (incl. Showroom)
Service Dept: 
5,500 sq. ft.
Total Acreage: 
6

Mission Statement

You, our Customer, are the reason we are in business. Each employee of Cycle Center of Denton is dedicated to the fun and safety of everyone who enters our doors. We are committed to offering quality products from reputable manufacturers and fulfilling each transaction with a genuine smile.

"Our Mission" is to perform all services beyond your expectations and to provide total satisfaction during every visit. You deserve nothing less than our very best...count on it!
 

Showroom Design and Layout

Cycle Center of Denton's expansive showroom evokes a friendly and inviting deep in the heart of Texas experience for each customer new or returning. The overall theme is near and dear to the Martin family's heart. It is based on the Texas hill country (their favorite riding destination) and the classic 1900's ranch they spent most of their weekends at. All of the decor was carefully curated by President Randy Martin, and he continues to add personal touches to give Cycle Center of Denton a warm welcoming feel.
 
Our showroom is filled with new and pre-owned inventory including motorcycles, ATVs, UTVs, generators and personal watercrafts which we are constantly rearranging for a new and exciting experience each time our customers visit. Upon arrival, our customers are greeted and encouraged to make themselves at home. Whether they are here for service work, purchasing their first motorcycle or just want to hang out, we offer a comfortable customer lounge with leather lounge chairs, vending machines, full kitchen with complimentary coffee and water, and a 41 inch flat screen tv so no one misses the race! Cycle Center of Denton is family owned and family oriented. We encourage our customers to bring the whole family in and offer a kid's fun zone with games and a 41-inch flat screen so Mom and Dad can have a look around. 
Our apparel and accessories department surrounds the major units with everything a rider from all ages could ever want or need. We utilize mobile displays so the showroom is constantly changing to keep our customers intrigued and updated on the latest products our vendors have to offer. Integrated within the apparel and accessories is our huge selection of chemicals and cleaners over in our western town area and bolt on parts are displayed throughout on slat walls complete with demos and examples of installs. We offer men’s and women’s fitting rooms along with a boot area designed specifically for trying on all of the footwear Cycle Center of Denton has to offer. It contains benches, easy to find boot cubbies, wall displays, and a large island which we utilize not only for boot storage but for food a beverage space during our popular ladies nights.  
At Cycle Center of Denton there is always an associate there to help you. We don’t believe in the counter barrier, therefore we have four point-of-service kiosks set up throughout the showroom so that the customer has a comfortable and inviting experience when making a purchase.  
All of our offices, with exception to our sales manager, are set up along the right side of the building upon arrival into the dealership. Each has a large window that faces out into the showroom for greater visibility of traffic and our doors are always open to each and every customer. The sales manager is positioned in the center of the showroom with an elevated platform office with 48-inch high walls topped off with 8 inches of glass so he can see the floor at all times. On either side of the sales manager are sales call centers where our sales personnel follow up on leads and can easily see the showroom and inventory to fully assist a caller’s question. 
Lastly, Cycle Center of Denton offers a large conference room that any organization is free to use. Vendors use it to educate us about new products; OEM’s use it to train us on new models along with promotional videos, and every weekend a motorcycle safety course is taught to new and existing riders. 

Every square inch of Cycle Center of Denton was thoroughly thought out and planned for a positive customer experience and our main goal of exceptional customer service.Cycle Center of Denton is family-owned and family-oriented. We encourage our customers to bring the whole family in and offer a kids' fun zone with games and a 41-inch flat screen so mom and dad can have a look around.

Our apparel and accessories department surrounds the major units with everything riders of all ages could ever want or need. We utilize moveable displays so the showroom is constantly changing to keep our customers intrigued and updated on the latest products our vendors have to offer.

Integrated within the apparel and accessories is our huge selection of chemicals and cleaners over in what we call "Western Town." Bolt-on parts are displayed throughout on slatwalls complete with demos and examples of installs. We offer men’s and women’s fitting rooms along with a boot area designed specifically for trying on all of the footwear Cycle Center of Denton has to offer. It contains benches, easy-to-find boot cubbies, wall displays, and a large island which we utilize not only for boot storage but for food and beverage space during our popular ladies' nights! 

At Cycle Center of Denton, there is always an associate there to help you! We don’t believe in the counter barrier, therefore we have 4 POS kiosks set up throughout the showroom so that the customer has a comfortable and inviting experience when making a purchase. Customers are more than welcome to come around the kiosk and work with their CCOD specialist directly on the computer for online parts look-up or thumb through the catalogs.

All of our offices, with exception to our sales manager, are set up along the right side of the building upon arrival into the dealership. Each has a large window that faces out into the showroom for greater visibility of traffic and our doors are always open to each and every customer. The sales manager is positioned in the center of the showroom with an elevated platform office with 48”-high walls topped off with 8 inches of glass so he can see the floor at all times. On either side of the sales manager are sales call centers, where our sales personnel follow up on leads and can easily see the showroom and inventory to fully assist a caller’s question.

Lastly, Cycle Center of Denton offers a large conference room that any organization is free to use. Vendors use it to educate us about new products; DSMs use it to train us on new models along with promotional videos, and every weekend a motorcycle safety course is taught to new and existing riders. We recently hosted a First Aid and CPR/AED certification class through the American Heart Association.

Every square inch of Cycle Center of Denton was thoroughly thought out and planned for a positive customer experience and our main goal of exceptional customer service.
 

Service Department

Cycle Center of Denton’s state of the art service department is built for productivity and above all, customer service! Upon arrival into the service lobby, you will find our service advisors ready to check you in stationed at our two point-of-service kiosks. Although connected to the showroom, our service lobby offers a private exterior door for quick check-in and two full-size bay doors, one with a ramp and the other with easy to maneuver tailgate drop off. The entire property is protected with a security gate to ensure our customers’ machines are safe and secure.  
The service bay is equipped with 11 lifts, a full service indoor wash bay, tire install area, spacious set up and prep area, state-of-the-art diagnostic equipment, and special tools area. There is an immense amount of work space for each technician and for the storage of their tool boxes.
Safety is our number one priority with in the service bay. We keep the area clean, up to code and free of clutter. Emergency fire sprinklers surround the entire dealership, the eye washing station is easy to use and find and the entire space contains high-tech carbon monoxide censors with and automatic ventilation system.  The service bay is connected to our parts inventory storage so that our technicians have easy access to our parts specialists. This is also where our shipping and receiving takes place. 
The service department also contains its own restroom and break room facilities with a fully-equipped kitchen.  
The service manager’s office is prominently positioned in-between the service lobby and service bay with windows on each side for easy visibility.

Training and Employee Motivation Practices

Training is a must for our business. Having a well trained staff that is consistent with each customer experience speaks volumes. It is a daily task to make sure the staff understands that the customer is what makes our dealership open every day. We strive each day to exceed our customers' expectations.  
Every Tuesday we host a managers' meeting to discuss the most important topics. Once this meeting is complete, we have department meeting where each manager goes over their team expectations for the week. We end our work week by having a motivational Saturday meeting. All managers focus heavily on one on one training. We actively role-play throughout the day to help if someone needs that extra boost. It is also mandatory that everyone who interacts with customers watches Dealership University classes to help focus on the customer experience.  Lastly, our technicians are all sent to the manufacturers' training classes. We feel that providing continuing education for our technicians not only creates loyalty within the company, but also enriches our department to our customers. 
As with most things, money is a motivator.  We offer monthly bonuses that can be achieved by hitting department-specific  goals. We like to keep it interesting so each month the goal and bonus are different. One month it could be about gross profit and the next it could be about total sales. Sometimes the goals are more pinpointed to specific products, service hours, highest parts sale that day or the occasional Wednesday wallet stuffer. Our team loves that one! It's cash in their pocket for whoever gets the most email addresses or who completes their required 40 phone calls a day first, or who wrote the highest service ticket, etc. We go over these goals daily with the staff, monitor our progress with daily DOCS and share them with the everyone so we all work as a team to push to the next level. 

Commitment to Customer Service

Make it happen!
Cycle Center of Denton goes above and beyond by under promising and over delivering.  
Here are a few examples from our service department:
Every bike gets washed no matter if it is a new unit sale or a simple oil change. We know how important our customer's motorcycles/ATVs/Utility Vehicles are to them so we want to make sure they leave our dealership looking good! 
We also believe in getting the customer in and out a soon as possible so not to disrupt their riding time! After all, they bought the machine to ride and have fun, not to hang out in our service bays. If we say it will take three days, we get it done in a day and a half!
Our service team is more than willing to help out our customers with picking up and delivering their bikes. We know it's not always possible for them to leave work or get a buddy to drop them off, so we are glad to arrange one of our porters to take care of it. 
In addition, our service advisors make 48-hour follow up calls to ensure customer satisfaction and all customers are sent service satisfaction surveys. We read each one, good and bad and use them as learning tools to better our customer service. Each survey that comes back, we send a 10 percent off coupon for the customer to use on their next service visit. 
 
Our Sales and Parts Dept:
First impressions are everything! The customer experience begins as soon as they enter our doors. The sales staff greets the customer and welcomes them with a quick tour. We do whatever it takes to make the customer feel like family during and after the sale. 
Our sales team is required to make 24-hour follow up calls and each customer receives a mailed letter from the owner within 48 hours along with an emailed thank you letter. 
In addition, we have teamed up with Powersports Marketing and a survey is sent out to any customer with interaction 24 hours after any purchase.
Our parts department has the same procedures and are required to follow up with all customers with special order parts, taking names and number for heads up calls when new products are coming in, and making sure we have the widest selection of parts and accessories fully stocked! If a customer comes in and says they can get something online, we make it a point to do our best to carry that product so they can get it right then and there. 
Overall, we strive to do what ever it takes to "Make it Happen" for our customers and to let them know we are here because of and for them! 

Involvement in the Community

We love being involved in our local community by helping and promoting organizations and local businesses. 
We team up with local restaurants, like Rudy’s BBQ, to cater our events such as our annual Customer Appreciation Extravaganza in October and our Anniversary on Acme Street in April. After the event, we donate any leftover food to the local food bank and soup kitchens. We also host a bike night once a month at Rudy’s to get the riding community together. We set up parking lot games, Traxxas RC races, show off the newest bike and have a great time with our customers.  
At least one Saturday a month, we host cookouts in our parking lot. The Blue Knights of Denton, consisting of our area’s police officers, come out and grill hamburgers and sell T-shirts to raise money for their charity, the Cumberland Children’s Home, and  help out local police officers' families who have recently suffered a loss or injury. We are also lucky to have the Boy Scouts of America help out with grilling and selling popcorn and promoting scouting on Saturdays. This summer they raised enough funds to send a few boys to camp and we have hosted their pushcart derby in our side parking lot. Cycle Center of Denton is happy to provide the food, DJs, and even bands for these events at no cost to the organizations. In addition, during these events, the local VFW will also make an appearance to show off their jeeps and show support for our troops and a well-known local lawn and tree service and retired veteran, Frenchy, will park one of their big orange trucks to advertise for the benefits hosted at Cycle Center of Denton.
It is important to us to support the area schools. Every year we donate a Kawasaki Mule to the University of North Texas to be used all year long during football season at their brand new stadium and around campus. We also advertised heavily within the stadium. Other advertising includes the Argyle High School football program, the Denton High School choir program and baseball field and booster club, the Denton Dance Conservatory holiday production of “A Gift for Emma" and the Dancer’s Workshop Studio’s Spring Show. 
This year, we have participated in several charitable events and festivals including  the Taste of Keller, The First Baptist Church wild game dinner, The Denton Kiwanis Classic Car Show, Chamber of Commerce events, the Medal of Honor Motorcade, the North Texas State fair and Rodeo, the Race for the Cure Susan G. Komen 5K, and the Coats for Kids Ride. Coats for Kids is an organization we a proud to be a part of and are in our fourth year of participation. Last year the organization had over 450 motorcycles and raised just shy of 1000 coats to be donated to local school children. We are so proud and humbled to be part of these events and love supporting our local community. 
Along with this, we proudly sponsor several local ride groups with discounts and often open up our facility early as a meet up point for their rides on the weekends. We also donate gift cards and products for their fundraisers and benefit rides. Every quarter we host a ladies night where we keep the store open until 10 p.m. just for women riders. We play games, put on fashion shows to show off new apparel and gear, and teach about safety and motorcycle maintenance complete with demonstrations.
In addition to safety, Cycle Center of Denton wants to make sure everyone who rides or wants to ride is taught the proper way. Every weekend we host the Texas B.E.S.T. Rider School for safety to those wanting to get their license or for those who just want to freshen up their knowledge. The school uses our facility’s conference room at no charge and it has been a great success in raising awareness about motorcycle safety. 
Most of what makes Denton feel unique are all of the local businesses and organizations. We want to make sure we do our part to see those organizations and businesses grow and hold a place within the community for a very long time.