Del Amo Motorsports

2500 Marine Ave., Redondo Beach, CA
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Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Owner(s): 
Scott King, Pablo Veglia
General Manager: 
Claudia Perez
Years in Business: 
27
Gear, Apparel and Helmets: 
Arai, Shoei, Bell, HJC, Icon, Gargoyle, Alpinestars, Speed & Strength
Accessories: 
Oakley, Spy, Smith, Dragon, DC, Mentom Eyewear, Saddlemen
Parts and Tools: 
Parts Unlimited, Tucker Rocky, Western Power Sports
Distributors: 
Helmet House
Distributors: 
MTA
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Sullivans
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
80%
Female: 
20%
Average Age: 
18-35
Total Facility: 
60,000 sq. ft.
Showroom: 
20,000 sq. ft.
PG&A Departments: 
15,000 sq. ft.
Service Dept: 
15,000 sq. ft.
Total Acreage: 
2.5

Mission Statement

To be the leader in growth, profit, and customer service in the powersports industry.

Showroom Design and Layout

At Del Amo Motorsports, we have created a carefully constructed layout that allows customers to feel at home in a warm and open environment. Through the wide open sight lines when you walk into the store, you are greeted with a warm smiling face. It is easy for the customer to see exactly where they want to go based on their needs. With a carefully arranged showroom based on vehicle type, the customer can easily determine where they would like to begin their experience. When they get to this area, they will receive the assistance they need to make important decisions regarding a new or used vehicle. If its parts and accessories they seek, then the open floor plan allows the customer to easily enter that area of the store and find the latest in sportbike, cruiser, off-road, watercraft or side-by-side parts and accessories.

The parts and accessory staff has taken great pride in developing a shopping experience that allows a customer to quickly find what they need in the world of apparel by using carefully placed signage, color visualization and product type, which create a satisfying shopping experience for the customer looking to browse a wide range of items -- or the customer that needs to rush in and grab something for the ride they are heading out on. A straight path through the turnstiles entering the parts and accessory department allows for quick access to the OEM parts counter, which houses our highly trained experts in OEM and aftermarket parts and accessories for all product lines.

Service Department

The Service department provides an open greeting area that allows the customer to quickly begin dialogue on whatever ails their machine. The adviser offices are easily accessible to provide an area to discuss the repairs with the customer away from the various distracting noises of a service department. The service bay layout allows for a waiting customer that has been exploring either the sales or parts and accessory area to walk back and take a peek at how the progress is coming at anytime. There is also a detail tent outside the service department that allows all service work to be properly cleaned after its service work and returned to the customer in many instances cleaner and shinier than when they brought it in. With over 50 years of combined experience, including two Ducati master technicians, our goal is to get our customers back on the open road in a quick and satisfying manner with any of their service needs.

Training and Employee Motivation Practices

Our staff training allows all employees access to the knowledge of the management staff of any department at any time. We have monthly meetings as a store with all employees to inform them of what is going on at Del Amo Motorsports as well as awarding monthly employee awards and how we can improve our individual and department knowledge to provide a better experience for the customer.

Each department also has individual weekly meetings with their employees to discuss goals, training or concerns for their upcoming month. All departments also schedule regular meetings or seminars from vendors, professional speakers or factory representatives to keep our employees at the forefront in the industry. These types of meetings, training and awards programs create an environment that the current employees enjoy -- and makes many others want to join our staff.

Commitment to Customer Service

Our customer service philosophy is very simple: To exceed the expectations of every customer who visits our dealership, whether they are here to purchase a vehicle or to have service work completed by one of our OEM-certified trained technicians. Exceptional customer experiences have made Del Amo Motorsports one of the most respected dealerships in Southern California; but it is the dealership's definition of good customer service that establishes and encourages every member of the support staff. The directors of Del Amo Motorsports have created not only a clear vision of what customer service is, but a program to ensure that it is consistently delivered. Only the best managers, salespeople, receptionists, and service technicians are selected to be a part of this elite team. Individual performance is highly regarded, but team effort is a priority. Each staff member is empowered with training and continuing education to help them hone their interpersonal skills.

Involvement in the Community

Del Amo Motorsports is dedicated to giving back to the community and committed to building long-term relationships by giving to organizations that foster social and economic needs in the greater Los Angeles area. Del Amo supports many nonprofit and charitable organizations each year and encourages all of its employees to make a difference. The company regularly donates time and money to nonprofit agencies to help build a stronger community. Del Amo Motorsports' philosophy is that in order to be successful, you must be a strong supporter of the local communities you serve.