Deptford Honda Yamaha

Dealer Website: 
http://www.dhy.com
1300 Clements Bridge Road, Deptford, NJ
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
Owner(s): 
Donna Coryell
General Manager: 
Brian Moore
Years in Business: 
32
Gear, Apparel and Helmets: 
Alpinestars, ARAI, Daniel Smart, FOX, HJC, ICON, Jet Pilot, Joe Rocket, Monster, MSR, Olympia, One Industries, River Road, Rockstar, Shift, Shoei, Slippery, Speed & Strength, Spy, Tourmaster, Vega Helmet, ZOX
Accessories: 
Dynojet, Electro Pod, Keller Marine, Kuryakyn, Lockhart Phillips, LED Glow, Mesco, Pro Grip, Toomey Racing, Yoshimura R&D
Parts and Tools: 
Honda, Kawasaki, Motion Pro, Pit Posse, Polaris, Suzuki, Yamaha
Distributors: 
Custom Chrome
Distributors: 
Helmet House
Distributors: 
Marshall
Distributors: 
MTA
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Romaha
Distributors: 
Sullivans
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
76%
Female: 
24%
Average Age: 
34
Total Facility: 
22,000 sq. ft.
Showroom: 
10,000 sq. ft.
PG&A Departments: 
5,000 sq. ft.
Service Dept: 
7,000 sq. ft.
Total Acreage: 
5

Mission Statement

At DHY, customer service and satisfaction are our first priority. As a family-owned and operated dealership, our goal of developing long-term relationships with each customer is the driving force of our business model. Upon entering the dealership, the focus is on providing our customers with only the highest quality products at reasonable prices. Our welcoming, attentive, and knowledgeable staff is dedicated to providing an inviting atmosphere to our customers and exceeding their expectations. This atmosphere, along with our quality workmanship, helps to maintain the great reputation DHY is known for, which keeps bringing our customers in again and again. Our business is customer satisfaction.

Showroom Design and Layout

Deptford Honda Yamaha’s state-of-the-art showroom is one-of-a-kind. As you walk through our double glass doors, you will notice our signature DHY logo embedded into the custom black stone carpet. With 10,000 sq. ft. of showroom floors, we display over 150 of the latest vehicles in a variety of models and colors. Our wide selection of Honda, Yamaha, Victory, and Polaris vehicles include sport and utility ATVs, cruiser and touring motorcycles, scooters, power equipment and personal watercraft. Along with the vehicles that DHY has to offer, we also display a variety of power equipment products such as lawn mowers, generators, and snow blowers. For the customers’ entertainment, a 10’ x 20’ projection video screen constantly features extreme sports videos. A customer lounge featuring a 32’’ LCD television with complimentary literature and vending machines is accessible to all customers, as well as a coffee machine. DHY has over 5,000 sq. ft. to display parts and accessories accented with track lighting.

The parts department is complete with a 35’ marble-like counter with stainless steel fronts that contain four cashier stations equipped with flat screen monitors. The parts department also includes stainless steel shelving and floor to ceiling wall displays, stocked with thousands of different parts for your riding needs. Our dealership has a separate accessory department fully stocked with fresh and new styles, as well as some old time favorites. The department features custom displays of boots, goggles, gloves, apparel, and over 300 helmets on our helmet wall.

Service Department

Deptford Honda Yamaha features a 7,000 sq. ft. service facility that services a number of major brands such as Suzuki and Kawasaki along with the Honda, Yamaha, Victory, and Polaris vehicles that we have on our showroom floor. The service department consists of four single bays and three double bays, each containing their own lift, bench, storage units and lube rails for oil and anti freeze. In addition, we have a large crane for lifting. With our machines, we are able to provide services such as cylinder boring, crankshaft rebuilding, valve replacement and much more.

Training and Employee Motivation Practices

The performance level and employee retention at Deptford Honda Yamaha have always been set at a high standard. With high performance and little employee turnover yields a greater overall performance for the dealership. Here at Deptford Honda Yamaha, we are always looking to improve our customer service.

Monthly meetings are held within each department at our dealership. During these monthly meetings, we are able to review what has worked well during the past month for the department and offer suggestions for any area that needs improvement. Employees are able to voice their concerns and opinions during these meetings -- each employee’s voice is heard at Deptford Honda Yamaha. Constant revision and training is essential to growing and moving forward in our overall performance at DHY, but maintaining a positive workplace is also important for the well-being of our employees. DHY employees are rewarded twice a year for their dedication and hard work with the annual summer canoe trip and the holiday bash in the winter. These events promote bonding within the staff and are events to look forward to after months of a job well done.

Commitment to Customer Service

Deptford Honda Yamaha is committed to providing well-mannered and responsive service to our customers by fostering a polite and welcoming atmosphere for all. As stated in our mission, we strive to implement a long-term relationship with each and every customer. An example of how we work to achieve this goal is by creating a great first impression. Each customer that walks through our doors is immediately greeted and welcomed into our store. We encourage all of our employees to stop and listen to each customer and go above and beyond in ensuring that the customer leaves happy and will return again.

Involvement in the Community

Deptford Honda Yamaha believes community involvement is a top priority. By involving ourselves with the community we are building a brand with our locale and establishing a great reputation, all while participating in a great cause. We support countless benefits for families in need of assistance by contributing monetary and merchandise gift baskets. Notable charities we have contributed to include Children’s Hospital of Philadelphia, The Hero Foundation, Animal Adoption Center, Gloucester County Animal Shelters, Stand Up 2 Cancer and the American Cancer Society. Each year we raise thousands of dollars through food sales, raffles, and events for the charities above and for the past 16 years we have been a main donor to the Pediatric Brain Foundation. This year DHY sponsored a team, comprised of some staff and their families, for the 2012 City to Shore Ride which benefits the National MS Society. Deptford Honda Yamaha has and will continue to give to those who are less fortunate and contribute to the greater good.