Dreyer South Powersports

595 E. Tracy Road Whiteland, IN
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Type of Retail Business:
E-Tailer, Franchised (selling new vehicles)
Owner(s): 
Steve and Terri St. John
General Manager: 
Steve St. John
Days of Operation: 
Tuesday
Days of Operation: 
Wednesday
Days of Operation: 
Thursday
Days of Operation: 
Friday
Days of Operation: 
Saturday
Years in Business: 
9
Gear, Apparel and Helmets: 
Arai, Shoei, HJC, Bell, Nolan, River Road, Icon, Fulmer, Tourmaster, Speed & Strength, First Gear, Joe Rocket, Scorpion, Ogio, Fox Racing, Fly Racing, Answer, MSR, One Industries
Accessories: 
Kuryakyn, Show Chrome, Cobra, National Cycle, Memphis Shades, GoPro, TechMount, Protaper, Cycra, Renthal, Kolpin, Warn, Moose, Quadboss, FMF, Two Brothers, Sunstar
Parts and Tools: 
Motion Pro, Bikemaster, Yuasa, Battery Tender, WPS
Distributors: 
Helmet House
Distributors: 
Motonation
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Sullivans
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
65%
Female: 
35%
Average Age: 
45
Total Facility: 
18,000 sq. ft.
Showroom: 
6,000 sq. ft.
PG&A Departments: 
5,000 sq. ft.
Service Dept: 
4,000 sq. ft.
Total Acreage: 
1.0

Mission Statement

The mission of Dreyer South Powersports is to provide a unique riding experience for powersports enthusiasts.  From racers to first time riders, we feel every person should have a positive, easy and friendly experience at Dreyer South.  Our passionate staff does this by providing a one on one connection using our years of customization experience, problem solving skills and extensive powersports knowledge.

Showroom Design and Layout

Constant updating and changes are what help keep our showroom new and exciting so customers feel like they are coming into a new store each time they come back. At least four times a year we completely re-merchandise the showroom to reflect the seasonality of our business. Related clothing is placed near the appropriate vehicles, i.e. all offroad gear is placed near the dirtbikes/ATV's. We keep a specific ladies section since it is such a growing segment for us.
We utilize vendor signage and frequently have custom posters made to show "lifestyle" images, not just brands. We also have a growing wall with more than 10 images of either staff members or customers that have submitted action pictures and we have blown up. Customers frequently ask how they can get their picture up there, and this year we expect to add several more.
Consistency is also very important in regards to our signage, sales and merchandising. All signs must be uniform in color, font, etc. and all sale signs are printed from specific templates saved on a computer.

Service Department

Our service department allows customers to see the technicians work, although the customers are not allowed to actually walk up to them. Our "tire wall" provides a barrier and shows off our large tire inventory. We have a service office with a monitor with a rotating menu board that plays on it.

Training and Employee Motivation Practices

Staff meetings are essential to our business and its success.  Every Friday we have a meeting with our entire staff, excluding service techs, and go over: events, new products, sales training or any other important information. This allows us to address issues as they come up and problem solve as a group.  Employees are encouraged to come to the meeting with a suggestion for fixing the problem, if they have one. Every Thursday morning we also have an "event planning" meeting with three people. This allows us to keep scheduling new exciting events and make sure they are executed correctly. Once a month we have an all-store meeting and address store-wide events and/or concerns. This is held the first Saturday of each month and is meant to be an upbeat positive meeting to kickstart the month.
In our parts & accessory department, we have different incentives each month that change depending on what product(s) we are promoting.  This is done sometimes through the help of vendors.

Commitment to Customer Service

We strive to make sure each customer is treated fairly and has the best experience possible.  Our staff is empowered to take care of the customer, without a rigid set of rules coming from management. For example, our parts staff frequently will actually go out to the customer's bike and take the time to make sure windshields, handlebars, luggage, etc. are fitting properly. Our service department will frequently stay late or come in early to accommodate customers' needs. They will pickup and/or drop off bikes when customers are not able to come to the store.
We also strive to be the friendly store, unlike a lot of bike shops are here. Our staff is trained to acknowledge each customer you come in contact with even if you are just walking to the restroom.  Customers are encouraged to ask questions, especially new riders. Our staff rides everything from high performance sport bikes to Goldwings to ATV's, so the chances are someone who works here has had the same problem or question.
Our staff is encouraged to address customers on a first-name basis and even take notes about their bike, pets, family, etc.  We have 2 shop rescue dogs, Elroy and Jewel, that customers have grown to love! If there is a day they are not here, customers will ask where they are.

Involvement in the Community

Each year we come up with a budget for our charity events and different community activities we sponsor. We usually sponsor about one ride a month and donate either money or products to the group. We also have our Annual Duane Dreyer Memorial Ride we started in 2012 to remember one of the founders of our sister store. This event raises money for a local animal shelter that places several animals throughout the United States.