Honda of the Ozarks

2055 East Kerr Street, Springfield, MO
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
Dennis Revell
General Manager: 
Nate Powers
Years in Business: 
Gear, Apparel and Helmets: 
Fox, Speed & Strength, Bell, Kuryakyn, etc.
Honda, Kuryakyn, etc.
Parts and Tools: 
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
27,000 sq. ft.
15,000 sq. ft.
PG&A Departments: 
4,000 sq. ft.
Service Dept: 
4,000 sq. ft.
Total Acreage: 

Mission Statement

We strive to profitably serve the Missouri powersports market, while offering an exceptional shopping experience for our customers with an experienced staff, state-of-the-art facility, complete product offering, and dedication to customer service. We strive to grow the powersports industry in our market area while becoming the No. 1 powersports dealer in Missouri. We strive to attain the No. 1 market share position in each segment we participate in. We will treat all individuals the way we want to be treated: with respect, understanding, and dignity.

Showroom Design and Layout

Our showroom is quite impressive. Everything is state-of-the-art, for sure. We have a designated area for our power equipment, dirt bikes, ATVs, Utility Vehicles, cruisers, Goldwings and Goldwing Trikes, sportbikes, used inventory, and scooters. We have a very comfortable waiting area, complete with leather seats and daily vacuumed carpets. We have free coffee, television, vending machines, and even a window so our customers can see our technicians working on their vehicles. Next to the waiting area, we have a Kids Corner, complete with bean bags, video games, and even a Honda Smart Trainer, which effectively teaches young and/or inexperienced riders proper riding techniques.

As you walk in our front door, our customers are immediately greeted by our receptionist at our modernly designed kiosk. Behind the kiosk is our customer "Information Center" where customers can spend time online researching our products, checking our competition, etc. We also have four strategically placed HDTV flat panel TVs which are constantly playing ESPN, racing events, news, etc. Our pride and joy is our "Golden Bell," which is rung every time a customer purchases a new or used unit. It proudly reads: "Let Freedom Ring!"

Service Department

We regularly boast about our service department. I believe it's rightfully so. I can say with confidence that we have the nicest and best service department in the Midwest. As mentioned previously, we have a window off of our showroom floor to allow customers to see what's going on in service. This is rare in this industry, but we believe wholeheartedly in transparency. Our service department is complete with eight service bays.

Each bay has a hydraulic lift and fume vents, for the convenience of our technicians. Also, our service department is air-conditioned for comfort. Our service department is always pristine. I've been told it looks more like a hospital than a motorcycle service department. We take pride in this. Another unique feature of our service department is our hydraulic lift, which conveniently assists our customers in loading/unloading their vehicles. They simply back up to it, we raise and lower the lift via remote control and voila! The job is done! All of our techs are factory-trained and certified, and we are proud to have Arlee on staff, with more than 41 years of Honda service experience.

Training and Employee Motivation Practices

Our staff is factory-trained and our sales and finance personnel are trained by Zurich, a Fortune 500 company. We hire and retain only knowledgeable, customer-service-oriented, motivated, and driven individuals. We are proud to say we have the same staff we had when we began (minus one). We all consistently grow our base of knowledge by participating in webinars, training on the Honda Interactive Network, etc. We incentivize all of our employees, which has proven to motivate them to excel in every aspect of their careers.

We give bonuses, pay aggressive commissions, and take pride in providing our employees with a fun, yet professional place to work. I believe strongly that our employees' attitudes play a huge part in determining the experience and memories our customers have and leave with. I am confident that this is a HUGE contributing factor to our seemingly unbelievable success in such a short period of time. We enjoy taking advantage of daily opportunities to grow our business and customer base.

Commitment to Customer Service

This is pretty simple. Our customers are No. 1, not us. Our customers have made us No. 1, we haven't. Our customers are going to take us wherever we strive to go, so long as we treat them fairly, with dignity and respect.

Involvement in the Community

We are very community-oriented. We get involved in every event that we can, including but not limited to fundraisers, charity rides, etc. Most recently, we sponsored a Poker Run that as a fundraiser for a local police officer who was injured in a car crash by a drunk driver.

As a dealership, we are currently preparing for a yearly event that provides Christmas presents to less fortunate children in our community. We take pride in openly offering motorcycles for use at the local college where riding classes are offered.

We are a HUGE advocate for motorcycle awareness and safety. As such, and as mentioned previously, we have a Honda Smart Trainer on site, which is free for anyone in the community to use. Honda of the Ozarks wants to be the place people want to shop at and just hang out. We want to provide a venue for everyone to learn and share their passion. We want Honda of the Ozarks to be a gathering place for all who share our vision!