Liberty Cycle Center Inc.

Dealer Website:
321 N. 291 Highway, LIBERTY, MO
View on Google Maps:Google Maps
Type of Retail Business:
E-Tailer, Franchised (selling new vehicles)
Jeff Heishman
General Manager: 
Duncan Barnett
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Years in Business: 
Gear, Apparel and Helmets: 
Fox Racing, Fulmer, Vega, LS2, Speed & Strength, Scorpion, Icon, Fly Racing, O'Neal, Joe Rocket, HJC, Scott
OEM accessories, Kuryakyn, Vance & Hines, Pro Circuit, MSR, Cobra
Parts and Tools: 
OEM parts and tools, Bikemaster, MotionPro
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
16,000 sq. ft.
5,000 sq. ft.
PG&A Departments: 
5,000 sq. ft.
Service Dept: 
6,000 sq. ft.
Total Acreage: 

Mission Statement

It is the mission of Liberty Cycle Center to support the sport of motorcycling and ATV'ing.  

We support and encourage family fun and safety.

We understand that our customers are not dependent on us, but rather, we are dependent on them.

We believe in giving back to our community, first responders and military.

We strive to have the best trained, empowered and committed people in our industry and by doing so we hope to earn customers' friendship and trust -- not only on the initial sale, but the referral sale and the repeat sale, by offering them the best experience every time.

At the end of the day it comes down to this:  WE SELL FUN -- ENJOY THE RIDE.

Showroom Design and Layout

Our showroom is divided into four mini showrooms, each showcasing that particular brand. We strive to keep product adjacent with related apparel and accessories. All items are easily accessible to potential customers to ease the purchase process.

Service Department

We strive to keep our techs at the top of their game by making factory training mandatory every year on top of OEM update seminars and internet based training. Each Friday, they have employee led training sessions before opening. It is each person's responsibility to locate something relevant to train on. Each tech has two benches to increase productivity, and is issued a laptop for servicing units, looking up parts etc.

Training and Employee Motivation Practices

We have daily meetings to discuss upcoming sales, issues etc.. followed by departmental meetings. Sales daily, parts Wednesdays, Thursdays store training, Friday service. We also offer additional paid time off for community service.

Commitment to Customer Service

We understand that our customers are not dependent on us; rather us on them. We do what we deem necessary to keep a customer happy, within reason. We have policies in place and give all our employees empowerment to step outside these policies if need to in order to keep the customer happy. We look at it this way: will spending or "losing" a little money now earn us their business, which could be thousands of dollars in the future?

Involvement in the Community

Like our mission statement says: "We believe in giving back to our community, first responders and our military." We have been honoring first responders and military with discounts and special activities during open houses and events for over 30 years. We support as many charity rides in our area that we can. We started our own charity ride, Janey's Ride 17 years ago, with all proceeds benefiting the Immacolata Manor in Liberty, a non-profit organization providing life-changing services to individuals to help them maintain, retain or regain skills to reach their highest potential and independence.
For the past 17 years we have been supporters of the March of Dimes Bikers for Babies Kansas City Ride - helping it become the largest Bikers for Babies Ride in the nation. This year we have added the Warrior Dogs to our fundraising.