Liberty Cycle Center Inc.

Dealer Website:
321 N. 291 Highway, LIBERTY, MO
View on Google Maps:Google Maps
Type of Retail Business:
E-Tailer, Franchised (selling new vehicles)
Jeff Heishman
General Manager: 
Duncan Barnett
Years in Business: 
Gear, Apparel and Helmets: 
Fox Racing, Oakley, Shift, Thor, Fulmer, GMAX, Vega, LS2, Speed & Strength, Shoei, Scorpion, Icon, Fly Racing
OEM accessories, Jardin, Kuryakyn, Scott, Pro Taper, GoPro, Vance & Hines, Dynojet, Fusion LED Lights, Acerbis, MSR
Parts and Tools: 
OEM parts and tools, Bikemaster, MotionPro
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
16,000 sq. ft.
6,000 sq. ft.
PG&A Departments: 
5,000 sq. ft.
Service Dept: 
5,000 sq. ft.
Total Acreage: 

Mission Statement

It is the mission of Liberty Cycle Center to support the sport of motorcycling and ATV'ing.  

We support and encourage family fun and safety.

We understand that our customers are not dependent on us, but rather, we are dependent on them.

We believe in giving back to our community.

We strive to have the best trained, empowered and committed people in our industry and by doing so we hope to earn customers' friendship and trust -- not only on the initial sale, but the referral sale and the repeat sale, by offering them the best experience every time.

At the end of the day it comes down to this:  WE SELL FUN -- ENJOY THE RIDE.

Showroom Design and Layout

Liberty Cycle Center has two vehicle showrooms. The customer enters the main showroom upon entering the doors of the dealership. From the design of the floor tile to the layout of the vehicles, the customer is led around the showroom and is able to view vehicles and merchandise along their path. Typically, current-season vehicles and road bikes are displayed in this showroom. A second showroom is located off the main. Customers can check out our selection of tires, as well as non-seasonal and off-road vehicles. Additionally, an area is available for customers to enjoy playing video games while waiting for their vehicle to be serviced. The main showroom also encompasses the majority of parts, apparel and accessory merchandise. As the customer travels through the main showroom and apparel area, a long hallway leading toward the service area, displays oil, lubricants and gear bags.

Service Department

The service department at Liberty Cycle Center can be accessed inside the dealership by heading through the main showroom, and down the stairs, or outside, by walking down the driveway to the garage door. The service desk is available immediately upon entrance and customers can check in with the service manager regarding their appointment. The service work area is located behind the desk and closed doors, allowing for technicians to work uninterrupted on units.

Training and Employee Motivation Practices

Each day at Liberty Cycle is a day to learn and stay informed. From store meetings to department meetings to training meetings, our employees continue to learn what is going on in the industry to what is going on, or needs to happen in our dealership. These meetings ensure that all employees get a chance to express ideas, questions or concerns, as well as help to develop a team atmosphere, where everyone must do their part. Employee performance incentives are put into place and discussed with individual employees, to help them achieve their goals.

Commitment to Customer Service

Our basic goal regarding the customer, is to treat them right and give them a reason to keep coming back. We keep a casual, friendly atmosphere at Liberty Cycle, and this helps our customers, both new and old, feel comfortable. Our practice is to talk to the customer, not at them or above their powersport-knowledge base. We also listen to the customer, to see what they want or need, and then assist them by informing them of their options and empowering them with product knowledge and recommendations.

Involvement in the Community

Liberty Cycle Center gets involved in the community through sponsorships, volunteering and donations. We are directly involved in the two biggest motorcycle events in Kansas City, occurring on an annual basis. They are: Janey's Ride and Bikers for Babies.

In 1997, Jeff Heishman founded the Janey's Ride in memory of his mother Janey Heishman.  This ride began as a benefit for the American Lung Association. Throughout the years this ride has evolved, and for the past 10 years, Immocolota Manor, a local home for developmentally challenged women, has been the beneficiary.  Everyone at Liberty Cycle gets involved with this ride, with route-planning, merchandise sales, auction items and more.

Additionally, Jeff Heishman has been on the planning committee for the Kansas City Bikers for Babies ride, for the past 11 years. This is the largest March of Dimes ride in the nation with an average rider attendance of over 6,000!  This past September we helped raise over $650,000 at this event.