Maxim Honda

Dealer Website:
420 Central expressway S., Allen, TX
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Ray Grupp and Dale Johnson
General Manager: 
Matt Maschmann
Years in Business: 
Gear, Apparel and Helmets: 
We have a hugh selection of apparel in stock for every riding season. Gerbing's Heated gGear, Olympia, Tourmaster, Firstgear, Alpinestars, Joe Rocket, Milwaukee Boots, Ridge Boots, Fox, MSR, Answer Racing, River Road, Cortec, Arai, Shoei, HJC, Scorpion, Bell
Kuryakyn, ShowChrome, Renthal, ProTaper, Rush Exhaust, Vance & Hines, Cobra Exhaust, Motocentric Bags, Cardo Scala Rider, J&M Headsets, GoPro, Contour, U-Clear, Cobra Backrest & Racks, Raw Designs, Memphis Shades, National Cycle, Leather Lyke Bags, Tech Mount, QuadBoss, KFI Winches, ITP Wheel Kits
Parts and Tools: 
Amsoil, Castrol, Bel-Ray, K&N, Motul, Maxima, Silkolene, Plexus, Briallianize, PJ1, OZ Wash, Honda Chemicals, Pit Posse, Motion Pro, Bikemaster, Clymer
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
31,400 sq. ft.
17,000 sq. ft.
PG&A Departments: 
7,112 sq. ft.
Service Dept: 
8,350 sq. ft.
Total Acreage: 

Mission Statement

Maxim Honda strives simply to be the best. We are a rider’s store and, as riders ourselves, we want our customers to have the best experience possible, whether it is in our P&A selection, our low pricing, the comfort and beauty of our store, the service after the sale, or in our customer programs.  Maxim Honda wants to be the best there is. We want all of our customers to feel at home here. Customer satisfaction is No. 1 at Maxim Honda.

Showroom Design and Layout

Our showroom and merchandising efforts start before you even get in the building. Maxim Honda is an inviting place. Our store facade features a large Maxim logo with grey walls and red accents. We keep a large assortment of pre-owned motorcycles and ATVs displayed in front of the store under the portico, and on various rustic display platforms for ATVs and side-by-sides. Once inside, you are greeted with rows of gleaming new bikes under well-placed, low-wattage but very bright LED lights. There is a path, marked out in different colored tile, that takes you right through the new bikes, past our premium pre-owned bike section, through luggage and accessories, and back to our footwear department.

Take the path left and it goes by the new bikes and ATVs. The path then splits with one direction, talking you down a long hall to the customer lounge, the restrooms and the service department. Go the other way and the path opens up into our P&A department that covers the entire back of the store. The store is an open concept with all products visible throughout the store. All displays are professionally designed for the high impact merchandising. We provide well marked signage for products and specials.

Various kiosks and targeted displays with multimedia presentations are scattered throughout the store to offer interesting and informative sale information on various key products. Maxim has large screen TVs running MotoTV. MotoTV provides video content programming including race footage, off road events and out own our own in-house specials. We take the time to integrate accessories with products for a seamless up sale.

Service Department

At Maxim Honda our service department is standalone with its own entrance and plenty of motorcycle-only parking in front. Like our new bike sales and P&A departments, Maxim Honda service has a friendly and inviting feel, with individual desks for customer service personnel ready to assist customers.

Our special entrance allows our customer to roll inside and check in during all kinds of weather, and our goal is to provide the service they need in the fastest possible time. We know that our customers' time is valuable. We don’t want them to have to wait, but at the same time we want to spend as much time as necessary so that we understand their service needs. Unlike most service departments, we have plenty of secure inside storage. We can promise that a customer’s motorcycle will never sit outside waiting for service or pickup. Maxim Honda takes pride in offering solid service through our highly trained techs.

Training and Employee Motivation Practices

A well-informed and motivated staff is important to our success. Maxim Honda uses the resources of factory representatives for much of the day to day new product training. Every department has monthly sales goals for individuals with incentives to match.

Commitment to Customer Service

At Maxim Honda we are dedicated to the “one customer at a time” approach. If we treat every customer with respect and give them top-quality service they will keep coming back and that’s the basis of our business growth. At Maxim Honda we ride and we know what it is like to be far from home and help when something goes amiss.

Last summer we had a Gold Wing rider roll through, on his way to the Gold Wing “Wing Ding” rally. He was from out-of-state but he had a problem. His rear brake was locking and making riding difficult and dangerous. Our service manager moved him to the front of the line and fixed the problem by pulling the offending components from a new bike on the floor. This seemed only logical to us since our customer didn’t have time to wait while we ordered the parts. He was amazed, but to us this was just the way we do business. We treat our customers the way we want to be treated.

Involvement in the Community

At Maxim Honda we feel that we are a part of our local community. Our annual charity banquet and auction, to benefit the Pediatric Brain Tumor Foundation, brings together our customers, and the community at large, to raise money and awareness. Prior to the event, we canvass local businesses to donate items or services for raffle or auction. We try to make an event that has a broad appeal that goes beyond our motorcycle customer base to include individuals and businesses that might not cross paths with the general riding public.

This year, we had a local movie star, Burt Gilliam from the movie "Blazing Saddles," donate dinner for two people with him and his wife, along with an autographed copy of the movie. We also featured a number of additional items such as gourmet chocolates, hotel getaways, personal trainers, photography sessions, spa treatments, countless gift cards to restaurants, as well as the items you would expect, such as jackets, helmets, tires, boots, and the like .

This year’s efforts allowed Maxim Honda to present a check for over $15,000 to the Pediatric Brain Tumor Foundation, continuing on the tradition of being the top contributing dealer in the Dallas-Fort Worth area. We also provide support to other charities, including those sponsored by the Gold Wing Road Riders. We provide facilities and support for the “Stop Calling It Autism” ride as well as the “Bikers for Boobees” rally benefitting the Susan G. Komen Foundation. We also sponsor local events that benefit fallen rider and racers in our community through rides and raffles throughout the year.