Maxim Honda Yamaha

Dealer Website:
420 Central expressway S., Allen, TX
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
North Central Texas Yamaha, LP
General Manager: 
Matt Maschmann
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Days of Operation: 
Years in Business: 
Gear, Apparel and Helmets: 
Helmets: Shoei, Arai, HJC, Bell, Fox, Scorpion, FLY Apparel: Alpine Stars, Olympia, Fieldsheer, TourMaster, First Gear, Joe Rocket, Gerbings, Scorpion Dirt Gear: Fox and FLY
Kuryakyn, Show Chrome, Garmin, GoPro, California Sidecar, Hammerhead, Renthal, Pro Taper, Motion Pro, ASV
Parts and Tools: 
Honda, Yamaha Pit Posse, BikeMaster, Motion Pro
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Western Power Sports (WPS)
Average Age: 
Total Facility: 
33,500 sq. ft.
17,000 sq. ft.
PG&A Departments: 
7,112 sq. ft.
Service Dept: 
8,350 sq. ft.
Total Acreage: 

Mission Statement

Maxim Honda Yamaha is a rider’s store and as riders, we want our customers to have the best experience possible, whether it is our P&A selection, our great pricing, the comfort and beauty of our store, the service after the sale, or in our customer programs. At Maxim Honda Yamaha we want all our customers to feel at home here. Customer satisfaction is number one at Maxim Honda Yamaha.

Showroom Design and Layout

Maxim Honda Yamaha has created an inviting atmosphere for our customers. We always have a large number of used bikes, new ATVs and side by sides on display on our porch and parking area. Our store facade features a large Maxim logo with gray walls and red accents (newly repainted to keep its brilliance.). We have various rustic display platforms for ATVs and side-by-sides. Once inside, the customers are greeted with rows of gleaming new bikes. There is a path to the right, marked out in different colored tile, directing the visitor through the new bikes, past our premium pre-owned bike section, then through luggage and accessories, and back to our footwear department. The path to the left passes through new bikes and ATVs. The path then splits, with one direction taking the customer down a long hall to the customer lounge and well appointed restrooms then terminating in the service department. Go the other way, and the path opens up into our P&A department that covers the entire back of the store.  The store is an open concept with all products visible throughout the store. All displays are professionally designed for high impact merchandising. We provide well-marked signage for products and specials. Various kiosks and targeted displays with multimedia presentations are scattered throughout the store to offer interesting and informative sale information on various key products. Maxim has large screen TVs running MotoTV, which provides video content programming including race footage, off-road events and our own in-house specials. We make every effort to integrate accessories with products for a seamless up sale.

Service Department

At Maxim Honda Yamaha our service department has a dedicated entrance and ample motorcycle only parking. Like our new bike sales and P&A departments, Maxim Honda Yamaha service has a friendly and inviting feel, with individual desks for customer service personnel ready to assist customers. Our special entrance allows our customers to roll inside and check in during all kinds of weather, and our goal is to provide the service they need in the fastest possible time. We know that our customers' time is valuable. We don’t want them to have to wait, but at the same time we want to spend as much time as necessary so that we understand their service needs.  Unlike most service departments, we have secure inside storage. We can promise that a customer’s motorcycle will never sit outside waiting service or pickup.  Maxim Honda Yamaha takes pride in offering  solid service through our highly trained techs.

Training and Employee Motivation Practices

A well-informed and motivated staff is important to our success. Maxim Honda Yamaha uses the resources of factory representatives for much of the day-to-day new product training. Every department has monthly sales goals for individuals with incentives to match.

Commitment to Customer Service

At Maxim Honda Yamaha we are dedicated to the “one customer at a time” approach. If we treat every customer with respect and give them top quality service, he or she will keep coming back and that’s the basis of our business growth. 

Involvement in the Community

At Maxim Honda Yamaha we feel that we are a part of our local community. Our annual charity banquet and auction to benefit the Pediatric Brain Tumor Foundation brings together our customers and the community at large to raise money and awareness for this cause. Prior to the event, we canvass local businesses to donate items or services for raffle or auction. We create an event that has a broad appeal that goes beyond our motorcycle customer base to include individuals and businesses that might not cross paths with the general riding public. We also had a charity auction scheduled for Oct. 8, followed by the charity Ride For Kids. The ride is a tradition for us and we have an expectation of being one of the top contributing dealers in the Dallas-Fort Worth area. We also provide support to other charities including those sponsored by the Gold Wing Road Riders. We provide facilities and support for the “Stop Calling It Autism” ride as well as the “Bikers for Boobees” rally benefiting the Susan G. Komen Foundation. We also sponsor local events that benefit fallen riders and racers in our community through rides and raffles throughout the year. Because we feel that it is important to get new riders off to the best start possible we open our doors and provide the class room facilities for the rider education classes.