Myers-Duren Harley-Davidson

Dealer Website:
4848 South Peoria Avenue, Tulsa, OK
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Reba McClanahan
General Manager: 
Johnny McClanahan
Years in Business: 
36 years
Gear, Apparel and Helmets: 
Harley-Davidson, Children's HJC, David Uhrl
Parts and Tools: 
Custom Chrome
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Average Age: 
Total Facility: 
21,400 sq. ft.
6,950 sq. ft.
PG&A Departments: 
3,000 sq. ft.
Service Dept: 
7,450 sq. ft.
Total Acreage: 

Mission Statement

Our mission statement is one that is carried out throughout the company in order to better serve our customers and the community as a whole: To assist motorcyclists and the general public with products and service helping them to experience the thrill, passion and lifestyle of the sport of riding a Harley-Davidson in a meaningful, caring and courteous environment.

Employees are encouraged to treat customers the way they would want to be treated and to provide an exceptional customer experience. We have been family-owned and operated for 36 years.

Showroom Design and Layout

Customers enter the showroom through an Art Deco glass block foyer that showcases a very unique and popular working antique coin-operated motorcycle ride.

Our newly remodeled dealership has warm earth-tone colors that are welcoming and allow the variety of merchandise to stand out on its own in each department.

The showroom has a comfortable layout that is welcoming and has a path for the customers to follow to each department.

The motorcycles are spotlighted on the showroom floor in a priority space, with LED lighting and grouped by families to make shopping easier for the customer.

Customers are encouraged to sit on the motorcycles in order to give them a feel of what each one has to offer to the different styles of riding.

MotorClothes is situated on a welcoming carpeted area that has all the essentials for the rider and non-rider. Upon purchase of a new motorcycle, MotorClothes presents the new owner with two free T-shirts and a brief education in available safety gear.

The Parts Department is organized and makes it easy to locate what a rider might be searching for to add to their motorcycle. We have several interactive displays which highlight features and benefits of new products. We have a new seat and windscreen demo where a customer can put different types of  either or both on their own motorcycle to help them decide on a purchase.

There is a dedicated Chrome Consultant located near the Fit Shop to help customers personalize their bikes for fit, form, function and, of course: LOOKS!

Service Department

The service department has an open and friendly environment with a huge awning to meet the customers and shelter them from the elements as they are greeted by one of our three service consultants.

Our technicians have two lifts each to increase productivity without sacrificing quality. We currently have eight technicians, two of which are Master Technicians, and two employees in this valuable department (including our service manager)  who have been with us for more than 18 years.

Once serviced, each bike is detailed in a warm wash bay by trained professionals to complete the service experience.

A unique service we provide is that we work on ALL Harley-Davidson models from 1932 and up. If it's a Harley, we can work on it!

We also provide free pick-up and delivery of customers' motorcycles.

Customers (most of whom are known on a first-name basis) can relax in our lounge that is adjacent to the showroom. It comes complete with a coffee bar, vending machines, plasma TV and free Wi-fi.

Another asset of our service department is the state-of-the-art dyno room which is used to fine-tune and measure some of the more complex performance work that customers seek for their motorcycles.

We also utilize an Express Lane Service where any service that can be performed in under an hour will be taken immediately to a technician to make sure that rider is back on the road as soon as possible.

Travelers always take first priority in our service department in order to get them back on their journey as soon as possible.

Training and Employee Motivation Practices

Our management philosophy is to empower our employees to work together as a team to reach common goals as a part of the Harley family. We work hard, however, we also have fun. We provide training and management support and guidance to ensure our employees are comfortable in making the day-to-day decisions necessary to run our business profitably, while serving our customers.

Our core values are to treat one another with respect, to tell the truth and be fair in everything we do. Treat people the way we would like to be treated.

With our owner being a former educator, the staff receives top-notch training online and is sent to all Harley Davidson Training. An informed and well-trained staff is better able to serve the customer. Training discs are provided for each department and certificates are awarded to employees upon completion.

Mechanics are sent to hands-on training to further their skill set on a regular basis to keep them up-to-date on the latest technology.

All Rider's Edge instructors are kept up-to-date in training with the MSF, Harley-Davidson and state requirements.

We have a daily managers' huddle in which the customer path and goals of each department are discussed.

We have an active mystery-shopper program where $300 is rewarded to every employee who scores 90 percent or above.

Full-time employees are eligible for participation in a 401(k) retirement plan (with matching funds), major medical insurance, vacation, paid holidays, and employee discounts.
These help to ensure that employees are secure and happy in their positions. Reba McClanahan considers her staff to be part of her family and customers as part of her extended family.

Commitment to Customer Service

Our customer service philosophy revolves around making our customers feel welcome and comfortable in our dealership -- whether they are shopping, having their bike serviced, searching for a new dream ride, or visiting with friends over coffee and doughnuts. Our commitment to treating customers like family has made our dealership a place where Tulsa riders love to hang out.

Our commitment to treating customers like family has made our dealership the place to be.

We take every opportunity available to build a relationship with each person who takes the time to come into our doors.

Upon bike purchase, each customer is walked around their new bike and educated about special features and functions of their new motorcycle.

Communications through the V.I.P. Mobile Club, Facebook and the use of other social media keep our current and future customers up to date on the latest events and sales they don't want to miss at Myers-Duren.

We are a dealership that remains true to its rich heritage and legacy while looking forward to a future of serving our family of Harley friends for years to come.

Involvement in the Community

We are very active in the community and our philosophy of treating others like we would like to be treated shines when it comes to this area of involvement.

We donate to hundreds of events throughout the year and sponsor many others.
Listed below are just a few of the different local and nationwide charities and events that we participate in and/or sponsor.

  • Rumble and Roll: Make-A-Wish Foundation
  • Demo Truck Event: This gives the community a chance to test ride the new bikes of their choice.
  • Cancer Sucks: We give away a motorcycle
  • MDA poker run
  • Tulsa Poker Run for United Way: Motorcycle giveaway
  • Hosted the state's largest International Female Ride Day to promote women riding.
  • Large use of social media with a presence on Facebook and use of texts to keep the public informed of discounts and activities at the dealership.
  • Regular Bike Nights at the dealership and local establishments with bands, food and drinks. Many times we bring free give-aways at these events.

Our goal is to be the people, friends and dealership that the community thinks of when they think of motorcycles.