Outpost Harley-Davidson

Dealer Website: 
5001 N. Elizabeth, Pueblo, CO
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
Russ and Leann Saputo
General Manager: 
Nick Saputo
Years in Business: 
Gear, Apparel and Helmets: 
Harley-Davidson MotorClothes, SAC, GLX Ralph Marlin, Stamper, Plasticolor Global Products
Harley-Davidson, Kuryakyn
Parts and Tools: 
Harley-Davidson, Screamin' Eagle
Custom Chrome
Helmet House
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Average Age: 
Total Facility: 
34,000 sq. ft.
20,000 sq. ft.
PG&A Departments: 
9,000 sq. ft.
Service Dept: 
5,000 sq. ft.
Total Acreage: 

Mission Statement

Outpost Harley-Davidson is dedicated to:

1. Providing the apex in customer service. All departments will strive to treat each and every customer as they would like to be treated, and treat every customer as if they were your only customer.

2. Providing the best possible value. All departments will strive to create honest value within each and every deal without employing gimmicks and sales tactics which are not 100 percent transparent.

3. Providing a friendly family atmosphere. All departments will strive to treat each and every customer as family. The mood and ambiance within the dealership will be as it would at home during a family gathering.

4. Representing the Harley-Davidson Motor Company with pride, respect and honor.

Showroom Design and Layout

[We have a ] Single-level open layout with a cashier kiosk front and center, sales on left, MotorClothes on right, parts counter center in back and customer lounge back left. The Service Department has a separate entrance on the south side of building. Outpost plays upon the "Old West" theme inside and out. The Cowboy heritage and history of Colorado combined with a relaxed atmosphere makes our customers feel at home in this setting. Our old-school, small, family-owned approach has won many customers over from the larger "high-tech" and "big-box" dealers. Staying with a single-line theme in our store has kept sales successful against other dealers who have gone to multiple brands in our area.

Service Department

The Outpost Service Department features five service bays, a large wash and detail bay, specialty machine room, dyno-tuning room, special tools section and more. We are proud to offer old-fashioned customer service and will spend unlimited time with customers discussing their needs and expectations. We offer free pick-up and delivery, one-day turnaround, and will compensate our mechanics for time spent outside regular commissioned jobs.

Training and Employee Motivation Practices

Staff members receive in-house training and H-D Corporate training including PHD, Pro Sell and PACE. Service technicians are on performance-based pay with rewards for accuracy and customer satisfaction. Bi-weekly in-house meetings focus on team-building to include the entire staff. This works well for our small dealership with performance awards given out monthly.

Commitment to Customer Service

Our customer service philosophy is reflected in our mission statement, and describes that our "Customers are Number One." With four major objectives that reach out to each and every one: All employees are expected to treat customers as they themselves expect to be treated. Provide the best value with no gimmicks or misleading tactics. Provide a friendly family atmosphere and treat customers like family. Represent the Harley-Davidson Motor Company with pride, respect, and honor.

Customer Testimonial:
“I am 53 years old and have been riding since I was 14. My Ultra Classic from Outpost is my 18th motorcycle, and my very first Harley-Davidson. I am completely amazed with this dealership. I have never been treated better at any dealership, at any time in the past 40 years. I have mostly owned Yamahas, and most recently a BMW, and to be honest I thought Harley dealers and riders were a bit ‘rough.' The Outpost family has proved that wrong. These folks are so nice and helpful! There is no push and no shove. They treat me like a king whether I am there to buy something or not. The service department is full of tremendous people who are genuinely concerned about my satisfaction and well-being. They take their time in explaining each point and my bike is always spotless when I get it back. I have been putting 3,000 miles a month on my new machine and am now on my third tire! The bike has performed flawlessly and it just keeps going. After all these years on import bikes I can testify as a total convert and will be a Harley-Davidson man and Outpost customer for life.” Larry Siegfried - Rocky Ford

Involvement in the Community

At Outpost Harley-Davidson, our favorite charities are those that benefit children. We support Toys for Tots, hospitalized kids and several local fundraisers. Pueblo has a very tight-knit community and we are proud to be a part of it. Sponsorship of the UFC, Colorado State Fair, and the Chile & Frijole Festival are the large events that support the community as a whole. Outpost also supports our Veterans through the annual Veterans Rally, local American Legion and the VA Home.