Performance Motorsports Yamaha

Dealer Website: 
http://www.ocyamaha.com
32701 Calle Perfecto, San Juan Capistrano, CA
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles), Used Vehicle Dealer
Owner(s): 
Tim Aldrich
General Manager: 
Tim Aldrich
Years in Business: 
2.5
Gear, Apparel and Helmets: 
Arai, Shoei, Troy Lee Designs, GMAX, Answer Racing, Thor, MSR, Alpinestars, Fox Racing, HJC, FLY, Scott, Oakley,Tourmaster, One Industries, Scorpion, Speed & Strength, other popular brands
Accessories: 
EVS, GYTR, Kuryakyn, Sunline, ProTaper, Ride Engineering, Light Speed, Scala, GoPro, Chatterbox, K&N Advantage, Moose, Motion Pro, Cobra, Vance & Hines
Parts and Tools: 
GYTR, Yamaha OEM parts and tools
Distributors: 
Custom Chrome
Distributors: 
Helmet House
Distributors: 
Parts Unlimited/Drag Specialties
Distributors: 
Tucker Rocky/Bikers Choice
Distributors: 
Western Power Sports (WPS)
Male: 
85%
Female: 
15%
Average Age: 
34
Total Facility: 
12,500 sq. ft.
Showroom: 
5,500 sq. ft.
PG&A Departments: 
2,000 sq. ft.
Service Dept: 
1,400 sq. ft.

Mission Statement

To be Orange County's leading destination for Yamaha Motorcycle, Scooter and ATV Sales and Service. To establish and maintain long-term, mutually rewarding relationships with our customers by exceeding their expectations, and never compromising our morals. To have an exciting and vibrant work environment which will reflect our attention to detail and consideration for every customer's experience. To serve our community to the fullest.

Showroom Design and Layout

[Our showroom is ] Very open and dynamic. We downsized from a huge multi-room location where customers would get lost to our new store which has great energy and flows well from the sales to the parts department. Two features that stand out are the front entry and stage at the back of the parts and sales department, which are great for seasonal displays.

Service Department

Our service department is the ONLY Yamaha-awarded GOLD STAR Service Department in Orange County, Calif. The Service Department CSI Score average is between 98-99 percent. We have four lifts and two mechanics.

Training and Employee Motivation Practices

Training is a challenge because of our small staff. When our service tech went off-site to school for Yamaha's Silver and Gold classes, we had to turn away some service jobs. Most of our customers were very understanding and waited for his return. It was a bold move in this economy, but has paid off.

Our Parts Department employees are spiff'ed by the store on their monthly goals. Training is usually provided by Parts Unlimited reps and at our Monthly meetings.

Commitment to Customer Service

We take care of every customer as if they were family. We expect our customers to have the very best buying experiences possible. We go out of our way to introduce each customer to every staff member.

We are owned by the Weseloh Auto Group. Ben Weseloh, the founder, was always known to visit his stores monthly (even after he retired and had to have a driver). Ben would ask every manager "are you taking good care of the customers?" 

That philosophy stands today.

We call each customer back at least twice within the first 10 days of purchase. Service customers are called back within three days. We are five points above the national average, with a 98.1 composite score.

Involvement in the Community

Community involvement revolves around New Rider Training, Marines and Star Chapter riding groups. One of our goals has been to educate new riders from the military. These young men get back from overseas, are in our shop within hours, adrenaline flowing, wanting the fastest sportbike they can afford, usually the R1.

We try and educate them on safety and match the bike to their experience. We refer new street riders to Saddleback rider training and then Gary Laplant, owner of Motoventures, who teaches off-road riding skills at all levels. We have lost sales because we chose not to put a new rider on an R1.

We also have a relationship with Saddleback Riders Training, approximately four miles from our shop at a local college. Our website home page has a tab linking to their web page. Community involvement includes a yearly Yamaha Factory Demo Day, sponsoring local beach festivals, parades, bike races and car shows with vehicle donations like Yamaha Rhinos and Grizzlys.

We also support Camp Pendleton's Toys for Tots drive, Guns and Hoses Police /Fire ride, and local Star Chapter Rides and Military Group Rides, where members meet at shop for lunch. We feed 100-130 riders and have vendors onsite for product info. We also sell Supercross tickets and have had the Factory Team Signing for the past two years!